Tour Operations Management

TOUR OPERATIONS
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Effects of recent and current trends and development on tour operational industry.............3
TASK 2............................................................................................................................................4
2.1 Assessing the stages and timescales involved in developing holidays..................................4
2.2 Suitability of various approaches of contracting for various elements of the holiday..........6
2.3 Calculate the selling price of a holiday for given information..............................................7
TASK 3............................................................................................................................................7
3.1 Evaluate the planning Decisions taken for the Design of selected Brochure........................7
3.2 Stability of alternatives to a traditional brochure..................................................................9
3.3 Suitability of various tools of distribution...........................................................................10
TASK 4..........................................................................................................................................11
4.1 Strategic decision made by various kinds of tour operators................................................11
4.2 Compare the tactical judgement..........................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In current scenario, tour operation is one of the important process in which certain plan and
procedures are used by an organization to make more effective as well as attractive package. By
this they easily invite large number of customers. Basically, it become a trend for every person
and traveller in which they visit various places with different reasons (Barratt, Choi and Li,
2011). In today’s market, travel and tourism sector growing in fast speed because they use more
innovative and new technologies in their process to attract more and more customers towards its
packages. With the help of this company attain competitive advantage in market place. Present
report is based on Trailfinders, which is one of the popular travel organization which prove
effective and attractive services to their customers. This organization established in 1970 and
approx. 1000 staff work over there. In this project various stages and time scale of holiday
package development mentioned. Along with this, different tools and techniques is also
discussed which helps in comparing between modern and traditional tools as well. Further, some
effective strategic judgement is also included which is made by tour operator at the time of
effective trip in order to satisfy customer’s needs.
TASK 1
1.1 Effects of recent and current trends and development on tour operational industry
In today’s era, travel and tourism industry developed in fast speed and it is determining by
various survey and research. In this Trailfinders is a business organization which is one of the
popular firm in which they provide attractive services as well as package to its customers in
order to make their trip is more effective. One of the main aim of this company is to increase
their performance level by making appropriate strategies which aid in providing them various
benefits. In this context there are some current and recent trends in travel industry are as follows:
Flexible booking option: Because of new and innovative technologies, number of people
book their tickets of hotels, buses by using technology. It helps in saving both time and cost as

well. It directly impacts on business organization in positive manner. By effective technology
visitors easily book their tickets and also get knowledge about the vacant seats.
Increase spending power of consumers: In today’s modern era, customer’s income level is
increased due to better economic condition. So that various people spend their money in tour and
travelling. Along with this, for improving the travel and tourism sectors they provide better
opportunities to unemployed people. In context of Trailfinders, they provide better services to
their customers in order to get their higher satisfaction.
Tour package: In current marketing environment various tour company define their
attractive package for customers as per their demands. With the help of this company enhance
their flexibility and also set their package price is affordable.
Marketing in travel: It is also important which cab states as merchandising. Basically
marketing is more effective tool which helps in attracting large number of customers by
promoting itself. In context of Trailfinders also give their updates in front of customers towards
the new destination.
Sustainable tourism development: It is one of the important key aspect which helps in
determine the healthy as well as ethical tourism which directly contribute in increasing the
growth of the company at market place in ethical way. Along with this sustainable tourism
development set by various methods such as giving better employment opportunities to local
people and another one is preserving heritage and culture.
PESTLE factors: In this micro factors are directly affect the tour operator company due too
social, government, environmental, technological and many more factors. So that it is important
for organization to considered in their process.
TASK 2
2.1 Assessing the stages and timescales involved in developing holidays
Holidays are important aspect for every individual which made up better relaxation in
order to get stress free schedule (Tour Operations Management, 2014). For this effective
activities starts with attractive process as well as elements in order to create attractive framework
to make better decision process. In this aspect various stages and factors are available which aid
in developing performance level and also enhance overall efficiency of the company for make