TOUR OPERATOR MANAGEMENT

TOUR OPERATOR MANAGEMENT

Table of Contents
INTRODUCTION............................................................................................................................. 2
TASK 1............................................................................................................................................ 3
1.1 ANALYSE THE EFFECTS OF CURRENT AND RECENT TRENDS AND DEVELOPMENTS ON
THE TOUR OPERATORS INDUSTRY.............................................................................................3
TASK 2............................................................................................................................................ 4
2.1- ASSESS THE STEPS AND TIMESCALES INVOLVED IN DEVELOPING HOLIDAYS.....................4
2.2 EVALUATE THE SUITABILITY OF DIFFERENT METHODS OF CONTRACTING FOR DIFFERENT
COMPONENTS OF THE HOLIDAY AND DIFFERENT TYPES OF TOUR OPERATOR.........................6
2.3 CALCULATE THE SELLING PRICE OF HOLIDAY PACKAGE.................................7
TASK 3............................................................................................................................................ 8
3.1 EVALUATION OF PLANNING DECISIONS TAKEN FOR DESIGN OF A BROCHURE...................8
3.2 ASSESSMENT OF SUITABILITY OF SUBSTITUTE OPTIONS TO A TRADITIONAL BROCHURE
FOR DIFFERENT TOUR OPERATORS AND RECOMMENDATION FOR THE MOST APPROPRIATE
ONE FOR LUXURY HOLIDAYS....................................................................................................10
3.3 EVALUATION OF THE SUITABILITY OF DIFFERENT METHODS OF DISTRIBUTION TO SELL A
HOLIDAY FOR DIFFERENT TOUR OPERATOR AND RECOMMEND THE MOST APPROPRIATE ONE
FOR LUXURY HOLIDAYS............................................................................................................12
TASK 4.......................................................................................................................................... 13
4.1 EVALUATION OF THE STRATEGIC DECISIONS MADE BY DIFFERENT TYPES OF TOUR
OPERATOR............................................................................................................................... 13
4.2 COMPARE THE TACTICAL DECISIONS THAT CAN BE TAKEN BY A SELECTED TOUR
OPERATOR IN DIFFERENT SITUATIONS....................................................................................15
CONCLUSION............................................................................................................................... 16
REFERENCES.................................................................................................................................17
1

INTRODUCTION
The tour operation management can be defined as the travel or tourism industry in which the
tour operators are responsible to provide services and facilities to the customers according to
their requirements and demands on their entire journey. They prepare tour packages that
involve entire data and information about the holiday tour at a particular place so that the
people can make their plans accordingly by seeing it. As it is well known that the tourism
industry is a most comprehensive sector that also enhances the country's GDP rate and makes
the organization more profitable as well. In this assignment, the effects of current and recent
trends effects will describe regards to development and growth of the industry. Further, some
of the steps will explain that is significant in order to make the holiday tour package. Various
methodologies and the importance of brochure with the strategic decision making towards
marketing the tour package in an effective manner will also describe in manner.
2

TASK 1
1.1 ANALYSE THE EFFECTS OF CURRENT AND RECENT TRENDS AND
DEVELOPMENTS ON THE TOUR OPERATORS INDUSTRY
3