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Tourism and Hospitality Management - PDF

   

Added on  2021-05-30

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1Tourism and Hospitality ManagementNameDate of Submission
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2Comments: 1 new commentPosted by: XYXYY, on Saturday, 14, April, 2018 at 23:16:33Tourism is an international industry which needs to take care of the external environment. Thereis a positive relationship between proper planning skills by tourism and hospitality managers,and the success of these industry for various destinations (Ingram, 2006). The managers shouldthus discern the living standards of foreign tourists that may differ from the home standards. Thisis because there are no organizations which can exists without the proper consideration of theexternal environment. The tourism and hotel industry management cannot control demand forthese services, since the demand is affected by the external environment like prices, economicclimate, and competition. The external environment encourages innovation and productivity ofmanagers, hence mediating between performance, market orientation and total qualitymanagement (Zhang and Enemark, 2016). As Quin et al., (2015) argues, the assumptions andbeliefs of the managers affects the decisions that they make, and the manner in which theyperceive the external environment. Since the hospitality and tourism industry is ever changing and becoming competitive,understanding the external environment is very important for the managers. The externalenvironment enables managers to develop a realistic strategic plan, for the business to have acompetitive advantage. In meeting the goals of a tourism and hotel business, managers shouldhave qualified and experienced employees (Arif and Hossin, 2016). This enables mangers tooffer training and development programs to enable employees offer top quality to tourists andguests.
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