Tourism and Hospitality Sales and Promotion

Running head: TOURISM AND HOSPITALITY SALES AND PROMOTION
TOURISM AND HOSPITALITY SALES AND PROMOTION
Name of the Student
Name of the University
Author Note

1TOURISM AND HOSPITALITY SALES AND PROMOTION
Introduction
The main purpose of this report is to select an advertisement published in the
newspaper or magazine which would be promoting a tourism or hospitality business
organization, liked a hotel, or restaurant, or a transport organization. Here, the article which is
chosen speaks about the offerings of the Marriott property in Kochi during the festive time of
Christmas. It would help to increase the footfall in the property of JW Marriott, an American
luxury chain of restaurants.
Kochi Marriott
JW Marriott one of the largest hotel chain, which has their business operations all
over the world. It is the luxury hotel chain of Marriott International, and fall under the higher
tier than traditional chain of Marriott Hotels, and offers various kinds of luxurious rooms and
amenities to its guests. The organization have its headquarters in France and in the United
States. It was founded in the year 1984, and falls under the hospitality industry.
The Article
The article attached with this article states about the various offerings of the Marriott
in their Kochi property, during the upcoming festive season in the time of Christmas.
Different kinds of offers are described in their food offerings which would start from the eve
of the Christmas, that is, on the evening of 24th December. The offers would include dinner
and brunch along with the offerings on plum cakes and Christmas hampers. The prices would
vary with the various kind of offerings on the dinner and brunch menus, along with the
variations in plum cakes and Christmas hampers. The hotel is located 24 km from Cherai
Beach and 21 km from Cochin Airport. The advertisement would help to attract more number
of visitors and tourists in order to have brunch and dinner, apart from casual buying of plum
cakes and other Christmas hampers. And this would help to increase the number of footfalls
in the hotel premises in the upcoming festive season. The news would be spread in various
social media platforms as well, so that it would attract more number of people around the
world who are planning to visit Kochi and its surrounding places.
Current Scenario of Kochi
The city of Kochi would continue to rise as an active as well as globally sought tourist
destination, and this would help the property in the suburbs to attract more tourists from
around the world to visit the iconic places of the city. It has been found hat over 16.7 million

2TOURISM AND HOSPITALITY SALES AND PROMOTION
tourists visited the state of Kerala in the year 2018, and mostly of them has visited the city of
Kochi. The number of visitors in Kochi in the year 2017 was more than 23 lakhs. The
commercial capital of the city is emerging as one of the top tourist preference in the country
of India. The tourism of Kerala has faced almost 11% growth in the year of 2018. People
from all over the world visit this city. The length of stay in the hotel is allowed for a
maximum period of 49 days, though the tourists stay for maximum is 7 days, and it has been
recorded (Edwards and Griffin 2013). By the help of three marketing or advertising theories,
it would help to critically evaluate about the usefulness of this project. They are:
1. AIDA – It is the acronym that stands for Attention or Awareness, Interest, desire and
Action. In the first stage, the tourists would be made aware about the new property
which is going to be built. The interested feeling the need to be incorporated among
the guests or tourists after knowing the benefits of having food in the property. In the
desire stage, the favourable disposition needs to be developed among the tourists. And
in the action stage, the tables need to be booked by the tourists or the travellers (Veit
et al 2014).
2. DAGMAR – It stands for Defining Advertising Goals for measured Advertising
Results. It would help to measure and evaluate the interest level of the tourists and
guests about the property in Kochi. They must be made aware about the new offerings
by the property so that the interest level can be implemented on them in order to start
and increase the sales by offering different types of Marriott. They need to be
convinced to stay in that property when they would come to visit Kochi and its
surroundings (Ngai, Tao and Moon 2015).
3. Lavidge and Steiners Hierarchy-of-effects Model – This advertising theory would
help the organization to aim on the different steps that the tourists need to pass in
order to purchase and avail the services of that property. In order to perform this, the
organization have to use advertisements in a vigorous way. What would be the
behaviour of the consumers in each and every step would be evaluated and analysed
by them, in order to add some innovation in the services of that property after it would
be ready for the people to stay there (Huang et al 2013).
Conclusion
From the information gathered from the above advertisement, it can be said that it
would help the property of Marriott in Kochi to successfully advertise about the offerings of