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TOU 501 - Tourism Australia in Sydney Research Proposal

   

Added on  2020-03-04

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Running Head: Tourism Australia1Tourism Australia - SydneyStudent’s NameProfessor’s NameCourse Name
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Running Head: Tourism Australia 2Executive summaryThe tourism sector has a huge impact on the economy of Australia. People are undertaking domestic and international travel for a number of reasons ranging from holidays, leisure, education, and business. In the last two decades the international travellers visiting Australia have almost doubled in number. Tourism is expected to grow further with a change in the composition of the travellers as the tourists include increasing number of visitors from Asian countries especially, India and China (Xin, Tribe, Chambers, 2013). Sydney is one of most favoured tourist destinations in Australia, but in the recent years it has been facing challenges locally, nationally, and globally. Tourism Australia is an Australian Government’s corporate entity, which has been formed with the main purpose of making Australia one of the best tourist destinations across the world. In collaboration with the government of NSW, tourism Australia is striving to diversify, grow, and sustain Sydney’s tourism sector and maximize the city’s visitation potential (Newsome, Moore, Dowling, 2012).
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Running Head: Tourism Australia 3Table of ContentsExecutive Summary2Introduction: Structure4Estimated Costs for the Business and Marketing Plan8Proposed Timeline for Implementation9My involvement in the project10Benefits of the Proposal10Conclusion11
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Running Head: Tourism Australia 4Introduction: StructureSWOT analysis of Sydney as a tourist destinationStrengths:Sydney is a city with rich cultural heritage and lots of places of tourist attraction. Besides it also has a versatile and distinctive geography which makes it an attractive tourist spot (Miller, Rathouse, Scarles, Holmes, & Tribe, 2010).Sydney is also recognized as an iconic city because of attractions like sporting events,festivals, and its cosmopolitan aura (Newsome, Moore, Dowling, 2012). Besides a beautiful coastline, the city is located close to green parks and national parks which appeals to the leisure travellers and wild-life explorers (Newsome, Moore, Dowling, 2012).The city boasts of international brand names in the hotel industry and also has backpacker and hostel type accommodations, apartment type, bed & breakfast type, and also holiday homes to cater to the needs of all kinds of travellers (Economic Contribution of Tourism to NSW 2015-16, n.d.).Weakness:The city is relatively expensive and it takes a lot of time to travel to the city, which sometimes discourages travellers from Europe and America from visiting Sydney (Economic Contribution of Tourism to NSW 2015-16, n.d.).Sydney’s airport infrastructure is almost full to its capacity therefore many international airlines do not connect to it directly (Tourism Action Plan - Home - Cityof Sydney, n.d.).Opportunities
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