Contemporary Issues in Tourism: A Case Study of Harrods Coffee and UK

This report discusses the contemporary issues in tourism through a case study of Harrods Coffee and the United Kingdom. It explores the challenges faced by the destination and niche products, including ethical concerns, social responsibilities, and stakeholder interests. The report also analyzes the findings related to the destination and provides insights into the various aspects of tourism in the United Kingdom.

Tourism
Contemporary issues
1

TABLE OF CONTENT
1 INTRODUCTION........................................................................................................................3
MAIN BODY..................................................................................................................................3
2 Literature review.......................................................................................................................3
3 Finding on destination and issues to niches products...............................................................6
4 Analysis....................................................................................................................................8
5 Conclusion and argument :...........................................................................................................9
REFERENCE................................................................................................................................10
2

1 INTRODUCTION
Travel and tourism is a industry offers peoples all around the world to come and explore
the tourist destination. This report is based on the case study of Harrods Coffee and other tourist
detonations in United Kingdom. Harrods Emporium is famous for its coffees blend that attracts
all local and international travellers visits London, United Kingdom. The organisation is serving
its services since 1849. Harrod Emporium is associated with different niche group such as
middle class and upper class peoples on the basis of economic diversification. This report will
discuss on different aspects related to Harrods Emporim. Henceforth, report emphasis on
literature review in respect to destination management in regards to different contempary issues
associates with the destination. The aim of the report is also to project the different findings
associated with the destination. Findings will relate to niche products and different sources
associated with the destination. Analyses will also conducts over different aspects and issues
associated with the destination. In the end precise argument will also present over the niche
group and pros and cons related to the destination.
MAIN BODY
2 Literature review
As per the views of Gregoriades, Pampaka and Georgiades, (2019) United Kingdom is
among the highly recommended tourist destination all across the globe. London especially in
United Kingdom is famous amongst all travellers and tourists all across the globe. London is
comprises with various sports and luxury places like hotels, spas, restaurants, monuments and
other key factors that attracts travellers and tourist all across the globe. Due to various spots like
monuments such as The British Museum, Tower of London and various other monuments that
has witnessed huge demands in the travellers all across the globe. London also comprises with
luxury hotels like The Lalit London, Four Season Hotel and other top hospitality groups. All
travellers always look up for the hotels that can offer best luxury stay at te destinations. London
also known for its restaurants that offers all kinds of best foods. All the features of London
played an important role in taking competitive advantages over other travelling destinations all
across the globe.
As illustrated by Pesonen and Pasanen, (2017) tourism gaze is also among the key tool
that attracts travellers and tourist from all across the globe to visit London. Tourist gaze are the
3

reasons that attracts travellers and tourists to visit and explore the destination. They are the
factors that arrive at the time travellers search the destination. London is well known for its
places and monuments like The British Museum and other spots located in London. Other
features associated with the tourist gaze are the hotels and restaurants located in London. All
such features of London enable destination to attract the travellers all across the globe. Travel
gloze also involves the history of London that also attract plenty of tourist every year to come
and explore the destination. Lima and et.al., (2018) has stated that apart from various positive
tools that attracts travellers all across the globe to come and explore the destination the place is
also facing some ethical concerns that also negative affect the destination choice for the people.
London has a very high rate of criminal activities that also create threats in the mind of the
travellers. In order to choose the destination travellers also look for safety and security
destination offers to all travellers along with other luxury facilities. This can be stated that as the
negative side of the London that restricts the choices of all travellers to explore London. Ethical
consideration also involves laws of United Kingdom. As it is stated that the legislation in United
Kingdom is very supportive to promote the ethics i country. The laws of the United Kingdom
allow the courts to give strong charges against the criminal actions. This is among the positive
aspects associated with the Unietd Kingdom that ensure the security in London apart from the
increased number of criminal activities in London.
As per the opinions of Claster, (2017) in United Kingdom government systems are well
strengthened that ensure proper security of all travellers visits London. As per many travel
websites and magazines London is among the top travel destinations all across the globe. This is
also among the major reason behind the choices of peoples towards exploring the destination.
The government systems in London ensure the proper responsibility of the security and safety of
all travellers visit the destination. Ensuring responsibility is the factors that positively attract
travellers. As the criminal activities are entertained at every place but te government support to
deal with the criminal activities play a positive role in the choices of peoples to visit the
destination. As stated by Vu, (2019) in London people and society is not conservative in nature.
People are there very much open towards new ideas and they are very welcoming in nature. This
can be stated as the positive factor about the United Kingdom specially of London. People in
London also understand the significance of the tourism sector in the overall growth and
development of the country. Peoples in London are very supportive towards the travellers and all
4

visitors come to London. This is the reason why many travellers also stays in London for long
time once they go there to visit the places.
As per the views of Atadil and et.al., (2018) authenticity of the place is among the key
feature influences the travelling decision making of the travellers. In order to make the decision
making related to visiting the place authenticity of the place is also the key element that attracts
travellers. Authenticity is defined as genuineness of the people as compare to all reviews. While
making the travel decision travellers also check out the ratting of the place at Google and
different websites to analysis the place. Travellers also check out ratting related to hotels while
making bookings for stay. Authenticity involves no fake influences over ratings. This factor
directly influences the brand value of the destination. Once the travellers could suffer from any
fraud it will negatively heat over the brand value of the destination. Authenticity is the key tool
that attracts tourist all across the globe.
As illustrated by GE and et.al., (2018) London is among the most commercial tourist
destination in the world. London has always been on the top list in the priorities of all travellers
in term of exploring the places all across the world. Due to huge popularity of the destination in
the world the destination is highly influenced in context to the commercialisation. London
consist up all the top hotel group that includes taj group, Radisson group another top hospitality
and restaurant brands. Almost all top hospitality organisations are running hotels and restaurants
in London. The destination also comprises with pubs, dace bars, gaming zones and other source
of entertainment like stadiums, malls that offers huge commercialisation in London to all
travellers explores destination. This is among the key feature associated with London in respect
to attracting travellers and tourists all across the globe to London. While booking the destination
travellers also search about all the key entertainment spots in the place and other commercial
tools that offer different forms of entertainment. London comprises with all kinds of
entertainment to its visitors which is also open of the major reason behind the choices of tourist
in respect to visiting the destination.
As illustrated by Savchuk and Pasichnyk, (2018) London is also known for its parties late
at night. This is also among the key feature which attracts to so many tourists in London.
Especially the young travellers look up to explore the different party places in the destination.
Due to immense commercialisation at the destination London offers plenty of pubs and dance
bars that offer attractive party spots to all the young travellers all across the globe. It can be
5

stated that for business perspectives London is among the primary destination as the place offers
all forms of amenities that is require to the business houses in respect to opening up the business
ventures in London. Due to immense commercialisation in London the destination is gaining
more popularity in between all travel enthusiasts all across the globe.
As per the views of Pinto and Castro, (2019) stakeholder interest is also huge in London.
As the destination is popular due to its geographical locations and other features that involve
culture, entertainment and other factors stakeholders also take interest in London to invest.
Stakeholder in London also promotes tourism in London as the travel and tourism sector
contributes in the economic growth of the country. The sector is growing rapidly in London that
has also improved the interest of different stakeholders associated with the travel and tourism
sector. This has also created opportunity for the growth of travel and tourism sector in London. It
can be stated due to stakeholder’s interest in the tourism sector of London it has created more
opportunities to grow the sector in the country. Stakeholder interest has improved the tourism
sector growth in London.
3 Finding on destination and issues to niches products
Lot of tourist visit UK every year in order to have fun and enjoyments and effectively
utilise their leisure time and money so there are various issued faced by UK and Harrods coffees.
There are many issue and challenges that are faced by destination and products niches such as
ethical concerns, social responsibilities and conservation and stakeholder’s interest. Harrods
coffee is one of the world famous stores that attract large number of tourist since number of
years. For sustainability of Harrods coffee the organisation need to innovate its products so that
maximum number of customers can be attracted to UK. It offers qualitative products and
exclusive services to tourist so that their needs can be satisfied and stores gain can maximum
profitability. There are various hotels such as Hilton London, South lodge and George hotels in
UK so there are 45,000 hotels that are operating in UK to provide bets services to maximum
number of customers. Such 4-5 stars hotel provide luxury services to their guest so that their
needs can be satisfied. Therefore it has helped UK to gain competitive advantages over other
countries in terms of number of tourist visit particular destination (Sigala and Gretzel, 2017). In
order to attract maximum number of tourist government of UK have planned to reduce emission
of greenhouse gas to zero by 2025. One of the issue UK economic is facing is economic growth
and development that means making sustainable life for communities and environments.
6

Government is planning to invest more in infrastructure so that more and more tourist can be
attract to visit UK and more job can be generated for people living in UK. Some of the tourist
visit UK for planning to investment in economic as there are different opportunities for
individual to grow. Therefore continuous increase in tourism has lead to threat for conservation
of natural resources (Filep and Laing, 2019). Due to number of tourist visit government is
becoming highly concerned about ethical practice and conservation of limited resources for well-
being of local communities. Most of the tourist with their families visit Eden project for
educational purpose or to get knowledge about specific topics. Since 2012 economic of UK is
facing situation of recession thus it had increase employment rates, interest rates and reduce
investment within economic therefore it resulted in decrease in number of tourist. Increase air
pollution and soil degradation has adversely impacted environment at the same time drinking
water is at stage of serious decline that have lead to shortage of water within country (Ateljevic,
and Page, 2017). Therefore consumers and government are getting more and more aware about
various pollution and exploitation done by foreign tourist leading limited resources for local
communities. After second world war inland quality of UK freshwater supply have significantly
declined thus governments have numerous policies with an aim to improve quality of freshwater
for better health and safety of local residents. On the other hand over 60 years coastal habits and
marine in UK have declined thus result in threats of natural resources within country (Filep and
Laing, 2019). Therefore it has resulted in decrease in tourism industry, coastal housing within
country during various years. English is one of the main languages that is spoken by number of
people in UK such as 98% of people in UK speaks English whereas other speaks native language
such as Welsh in Wales, Cornish in Cornwall, England and Gaelic and Scots in Scotland. Most
of tourist visit UK for its delicious and tasty, tradition food. Fish and chips, Sunday roast with
Yorkshire pudding and black pudding Eccles cakes are some of the food that are eaten by people
of country. People of UK have great tradition and culture as they are punctual about times in
which particular task that need to be performed (Gössling, Cohen and Hibbert, 2018). Such
ethical practices and tradition of people to complete task on time encourages most of the tourist
to visits UK. People of UK respect their elders and use words such as thank you, Sorry in their
daily life with shows that they always show gratitude to people that work hard (Oviedo-García,
2016). Most of the individual while visiting at some else home takes gifts, chocolates and flower
thus such tradition and customs have attracted many individual to planned their vacation at UK.
7

Various British architecture structures are present in UK that depicts about traits and
characteristics of different period of history. Many castles, monuments and other architectural
building are transformed into modern architecture so that most of the tourists are attracted to visit
places in order to satisfy their needs. Most of the tourist visits UK to have fun, enjoyment
therefore it helps in building strong relationship with socio culture of country. Various
investments in transportation, roads are done by government so those foreigners are attracted to
visit UK for satisfying their needs. There are various social clubs in UK among which cinema
and music culture is very popular that influence number of tourist from different states to visit
UK. People of UK have strong ethical principle that helps in attracting maximum number of
tourist.
4 Analysis
From the above analysis it can be stated that there are various contemporary issue that
impact or affect particular destination or niches products such as more tourist visitor in particular
country lead to threats for natural resources. It possesses threat on sustainability of different
natural resource and life of local communities. At the same tourism generates high employment
and economic growth through enhancing living standard of people. It can also be stated that
various social and culture factors that impact on number of tourist that visits UK. There are
various places, hotels with better infrastructure and qualities of services so that clients need can
be satisfied in most effective manner (Baum, 2019). Therefore social culture or tradition of UK
helps in motivating number of people to visit UK as they respect views and ideas of each citizen.
From the above finding it can also be illustrated that economic condition of country also impact
on overall tourism industry due to Brexit import and export of company have decreased which
lead to decrease in number of businessman that visit UK for investment in order to earn more
profitability (Kirillova, 2019). It is social responsibilities of tourist as well as local communities
to protect natural resource for coming generation and better live styles of local communities. Due
to various health issue people of UK have become more concerned about their health and safety
so it lead to introduction of organic products for better health of people. It can also be analysed
from above report that due to various changes in climates government is taking different steps
for safety of people and extinct species. At last it can be stated that various issue impact
destination such as UK and different products niche so government is taking steps for
sustainability of natural resources.
8

5 Conclusion and argument :
The report can be concluded with detailed explanation on how Harrods coffee being one
of the best coffee brand identifies and works towards various contemporary issues which impact
its destination marketing factors. There is detailed explanation on how competitive advantage,
tourists marketing and the business responsibilities to develop- strong responsibility structure.
Harrods coffee being one of the best goodwill attained coffee brand has high possibilities to
develop higher expansion into London as the infrastructure is highly vivid which will give it
large business opportunities to functionally be m ore operative towards bringing long term
effective marketing segments. The report has concluded how various theories can be effectively
interpreted and brought under high commercialisation for long term business goodwill
attainment, strong marketing and functional determinants which will generate strong marketing
segments. Harrods coffee can gather high recognition among international market proposition
where it will generate best marketing factors at current destination marketing which will generate
long term business value for higher profitability. Also the climate of London is very strongly
effective to grow coffee plantation and generate high standards of tourism attraction also along
with large technical development.
The report has critically evaluated economic, environment and social cultural indicators
factors which will enable in getting best marketing position as per the set business goals of
Harrods coffee which is already established one of the best brand and also has high goodwill on
already established marketing avenues. The report has also discussed various recommendations
which will enable in high tourist gaze with large authority of resource utilisation factors to keep
strong analysis on how further innovation, advancement can be functionally developed into
research factors for long stable business position. Harrods coffee being one of the best coffee
brand can develop high growth factor within London as there are high business factors and
marketing paradigms which will enable in building large diversified determinants through which
high scale marketing can be programmed further.
9

REFERENCE
Book and journals
Atadil, H. A. and et.al., 2018. Exploring travelers’ decision-making styles. International Journal
of Contemporary Hospitality Management.
Ateljevic, J. and Page, S. J. eds., 2017. Tourism and entrepreneurship. Routledge.
Baum, T., 2019. Bridging the gap: making research ‘useful’in food, tourism, hospitality and
events—the role of research impact. In The Study of Food, Tourism, Hospitality and
Events (pp. 157-166). Springer, Singapore.
Claster, W., 2017. and management of multi-stakeholder territorial systems; strategy and
management of small and medium tourism enterprises; consumer behavior,
decisionmaking process, and sustainability attitude of tourist demand. Daniele
Cannatella< daniele. cannatella@ unina. it> is a PhD candidate in Urban Planning and
Environmental Assessment in the Department of. Knowledge Transfer To and Within
Tourism: Academic, Industry and Government Bridges. p.313.
Filep, S. and Laing, J., 2019. Trends and directions in tourism and positive psychology. Journal
of Travel Research, 58(3). pp.343-354.
GE, C. and et.al., 2018. Study on Intelligence Assistant Decision-Making Based on the Tourist
Trajectory for Scenic Spots. Journal of Nantong University (Natural Science Edition).
(1). p.8.
Gössling, S., Cohen, S. A. and Hibbert, J. F., 2018. Tourism as connectedness. Current Issues in
Tourism, 21(14). pp.1586-1600.
Gregoriades, A., Pampaka, M. and Georgiades, M., 2019, March. A Holistic Approach to
Requirements Elicitation for Mobile Tourist Recommendation Systems. In Future of
Information and Communication Conference (pp. 857-873). Springer, Cham.
Kirillova, K., 2019. Existentialism and tourism: new research avenues. International Journal of
Tourism Cities.
Lima, R. and et.al., 2018. The Internet as Place Branding strategy in tourist destinations
management: a proposal for practical application. 7th. p.176.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management, 52. pp.586-592.
Pesonen, J. and Pasanen, K., 2017. A closer look at tourist information search behaviour when
travelling abroad: What is the role of online marketing in choice of destination?.
In Information and Communication Technologies in Tourism 2017 (pp. 431-443).
Springer, Cham.
Pinto, I. and Castro, C., 2019. Online Travel Agencies: factors influencing tourist purchase
decision. Tourism & Management Studies. 15(2). pp.7-20.
Savchuk, V. and Pasichnyk, V., 2018, September. Tourist Processes Modelling Based on Petri
Nets. In Conference on Computer Science and Information Technologies (pp. 222-234).
Springer, Cham.
Sigala, M. and Gretzel, U. eds., 2017. Advances in social media for travel, tourism and
hospitality: New perspectives, practice and cases. Routledge.
Vu, H. Q., 2019. Exploring tourist activities across cultures based on venue check-in data.
10

In CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive
Digital Age: Proceedings of the 29th Annual Conference (p. 477). Central Queensland
University, Australia.
11