Tourist Destination: Scotland

TOURIST DESTINATION
INTRODUCTION
A tourist attraction is a place of interest where tourists visit, typically for its inherent or an exhibited natural or
cultural value, historical significance, natural or built beauty, offering leisure and amusement. Present report will
lay emphasis on Scotland as a tourist destination. Report will lay emphasis on tourism system to introduce the
destination and its characteristics. It will also focus on the significance of tourism, leisure and event industries for
the destination. Assignment will provide an overview of the trend of tourism demand for this destination.
It has been analyzed that tourism has significant impact on domestic and international
growth of city. In the year 2010, travel and tourism in Scotland has almost contributed
£6 billion to Scottish GDP. The Scotland tourism industry has created employment
opportunities for about 1.8 billion people directly or indirectly. This has led to increase
in living standard of people, significantly making their life better. Tourism in Scotland
is also important which always promoting their beautiful places which mainly
representing their culture and also been solving issues related to employment for many
of unemployed workers. It has led to increase in GDP of city which is really necessary
for growth of city. The hosting the significant event in city therefore, representing as
unique opportunity to rethink the destination. The events may be related to the sports,
cultural. For Example- Irish tourism product that mainly combined with the people and
place. The event has over 5,000 community which collectively attracts towards
peoples. Therefore, it will assist in attracting more tourist, it will also assist in making
travellers aware about the various type of culture that has been followed by them. It
will also help Scotland in having exposure to media so that more of travellers can know
about their characteristics. It will also help the tourism industry in developing economy
of city.
SIGNIFICANCE OF TOURISM, LEISURE AND EVENT
IN DESTINATION
DESTINATION OF TOURISM SYSTEM
The Scotland is one of most beautiful well development destination, with tourism generally being responsible for
sustaining jobs in different sector. In this way, It has been analysed that Scotland is one of the most popular tourist
destination. Tourism is one of the major sources of income in Scotland (Su and et.al., 2019). It is considered as
one of most romantic tourism destination. There are various tourism attractions which can be considered as one of
the most significant characteristic of Scotland.
Famous attractions include Edinburgh Castle, Loch Lomond, Caledonian Canal and cruising Loch Ness, The
Royal Yacht etc. these are considerations as one of beautiful place in Scotland. Sometimes, it is also considered
important hotspot in term of culture and commerce. The destination occupied central position that is rich in
natural beauty . It has been analysed that so many of travellers and visitors has visited Scotland for its famous
tourist attractions. The royal yacht Britannia was a floating royal residence which travelling more than 1, 00,000
miles around the entire world. The characteristics of city can also vary like it has been providing various
opportunities related to commerce, culture, painting, literature, development of intellectual community. It is one
of the greatest attractive country and has become cultural hub. All these characteristics of country is attracting so
many visitors towards them. They have covered the wild, Romantic Mountain, deep glens, and stretches of
heather that always attracts more travellers and increase the income level of city.
MAJOR TARGETED MARKET SEGMENTS
To ensure that marketing Scotland is one of most efficient and effective way to focus on the
different activities. It offering the greatest current and future potential. In order to deliver the
best return on investment It has been analysed that Scotland has targeted tourism market
segment and population who are highly interested in doing mountain, travelling (Jovicic,
2019). They are engaged in targeting high income class people who have the ability to afford
visiting Scotland. It also combined with the each market travel preferences, behaviour and
ability to reach them. It always encouraging to potential visitor to travel and also identifying
the core market competitiveness. It has been analysed that city is been involved in opening
various new type of accommodation facilities, cultural. It has been analysed that city is been
involved in opening various new type of accommodation facilities, cultural events for these type
of travellers. Tourism industry in Scotland is making use of various strategies in order to
motivate and encourage consumers to visit their city. They are targeting consumer segments
according to their holiday taking patterns and also on socio-demographic basis.