Challenges and Opportunities for Tourist Destinations

Running Head: TOURIST DESTINATION 0
Tourism Destination Study
Diploma in Travel and Tourism: Study of Nepal
(Student Details:)
1/28/2019

Tourist Destination 1
Contents
Tourist Destination Study..........................................................................................................2
Introduction................................................................................................................................2
Overview of the destination.......................................................................................................2
Location..................................................................................................................................2
Attractions..............................................................................................................................3
History of tourism in Nepal and Kathmandu.........................................................................3
Changes in visitation numbers...............................................................................................4
Emerging trends in consumer travel patterns.............................................................................5
Population Growth in Nepal...................................................................................................5
Cultural Diversity...................................................................................................................6
Severe damage from earthquake in 2015...............................................................................6
Cultural issues clashing with visitors of the destination............................................................7
Strategies to promote cultural tolerance & understanding.........................................................7
Existing target market for the Nepal..........................................................................................8
Three marketing strategies to target the chosen consumer group..............................................8
Driving Demand.....................................................................................................................8
Increasing the Recognition of the Value of Tourism.............................................................9
Using Events to Grow Visitation...........................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

Tourist Destination 2
Tourist Destination Study
Introduction
Organisations working into successful tourist destinations management are
persistently adapting their regular operations those are response to the changes in the external
environment as well as tourists travel patterns. Recently, so many challenges arise with the
progress of the destinations by the phases of the tourist area life cycle (referred as TALC) and
hence tourist destination management associations should manage these challenges
proactively (Eichhorn & Buhalis, 2011).
In this way, this report is based on detailed study of the tourist destinations and
challenges as well as opportunities facing by those tourist destinations presently (Cooper &
Hall, 2009). The discussion will allow readers to investigate factors which are majorly
contributing to a decline in tourism within the region of Nepal. In this discussion we will
consider strategies for supporting renewed tourism growth in Nepal. This report will also
discover the role of cross-cultural communication in the effective development of Nepal’s
image as well as investigate marketing strategies which must be used by the destination
management organisations in order to alter Nepal’s image for increasing visitation numbers
there.
Overview of the destination
Nepal is a place bursting with colourful culture, wildlife encounters, and
entertainment events. Nepal is an inclusive safe tourist destination for travellers from all over
the world. Moreover, Nepalese are very helpful and friendly. Additionally, from
trekking spot to the mountains’ climbing or many other adventurous activities tourists can
positively choose Nepal for their upcoming country tour.
Location
To reach at Nepal from any international site, on can fly to international airport of
Nepal; Tribhuvan International Airport situated in the east of Kathmandu. Moreover, there
are some direct long-distance flights to Nepal which are from Europe, U.S. and Australia.
Nepal being the Federal Democratic Republic is a non-coastal country in the South Asia. The

Tourist Destination 3
country is located majorly in the Himalayas along with some portions of the Indo-Gangetic
Plain. According to an estimated population of 26.4 million public, it is the 48th biggest
country from population viewpoint as well as 93rd greatest country by geographical area
(Bureau, 2009).
Attractions
There are many attractions in the country but they get affected in the earthquake of
2015 which caused major damage in Kathmandu and other places of the country. Yet, the
tourist destination is full of natural tourist sites for their international and national tourists.
Major attractions of Nepal country are as follows:
 Kathmandu
 Bhaktapur
 Boudhanath Stupa (Bodhnath)
 Pokhara
 Trekking: Annapurna Region
 Chitwan National Park
 Trekking: Langtang Region
 Swayambhunath: Monkey Temple
 Mount Everest trek and base camp
 Pashupatinath Temple
 Sagarmatha National Park
 Durbar Square, Kathmandu
 Phewa Lake, Pokhara
 Peace Temple, Pokhara
 International Mountain Museum
History of tourism in Nepal and Kathmandu
History of tourism in Nepal and Kathmandu starts from the decades before the
unification of Nepal, as Tibetan, Chinese and Indians used to visit Nepal frequently for their
commercial and religious motives. Later on, during 1950-1998 Nepal became hot spot for
adventure seekers, holiday makers and cultural tourists. Thus, in the year 1998 Nepal
celebrated “Visit Nepal 98” for strengthening Nepal country tourism. Furthermore, the period
of 1999-2005 was the dark period for the Nepal tourism as during these years country faced
some drastic events and challenges. As a result, tourism in Nepal almost shut down. For