Analyzing Tourism Destination Performance

This assignment requires analyzing multiple aspects of tourism destinations based on given academic sources. Tasks include evaluating destination competitiveness through composite indicators (Mendola & Volo, 2017), assessing the effect of safety climate on visitor behavior in island tourism destinations (Lin et al., 2017), and examining eco-efficiency determinants at a specific tourism destination (Peng et al., 2017). Additionally, consider the role of store coopetition on destination performance (Suhartanto, 2017) and explore content marketing strategies for travel, tourism, and hospitality (Content Marketing for Travel, Tourism and Hospitality, 2017). Utilize empirical data from various case studies, including Sanya, Xiamen, Huangshan National Park, Greece, New South Wales Australia, and other destinations to support your analysis.

TOURISM DESTINATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destinations and generators of visitors numbers and income generation.............1
1.2 Statistics to determine tourism destination trends and predict future trends....................4
TASK 2............................................................................................................................................6
2.1 Cultural, social and physical features of tourist destination.............................................6
2.2 Features of developing and leading tourist destinations...................................................7
TASK 3............................................................................................................................................9
Covered in PPT.......................................................................................................................9
TASK 4..........................................................................................................................................15
4.1 Issues that affect popularity of tourist destination..........................................................15
4.2 Potential for responsible tourism to enhance host community.......................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Tourism destination will aid countries in their growth as well as development. With
assistance of this segment a nation can easily improve their economy in wide range. They can
use new or unique techniques to give maximum satisfaction to people by giving them best
services (Bruwer and Joy, 2017). People will visit Europe as it contains many attractive places
where visitors can visit. In past times, individuals want to go only those historical or religious
places but as per modern era, they want to visit some natural places as it will remove their stress
level and along with this, they want to feel relaxed. Fundamentally, individuals who are living in
US and UK wants to visit many other countries. State will earn revenues by improving their
travel and tourism sector. Present report is based on many tourism places which people wants to
visit. Being a line manager at Trip advisor, I can suggest some top places where an individual
will visit such as France, Spain and many more. Cultural and in addition social life can affect
their choice of visiting place. This report is going to described comparison amongst feature of
Nepal and United Kingdom. Along with this, there are many problems which can affect
popularity of tourist destination.
TASK 1
1.1 Tourist destinations and generators of visitors numbers and income generation
If there is any sort of modifications in surroundings and market trends then, it can provide
impact to industry of travel as well as tourism. Along with this, changes in many elements can
affect tourist places as well. Therefore, visitors number is continuously increasing because of
alteration in conditions (Suhartanto, 2017). Additionally, there are many tourism venues which
are much famous and pull people towards them through developing adequate request. Hence,
there are lots of places and they have various places which attract guests. There are several
popular destinations for visitors, such as United States, United Kingdom, France, Mexico,
Russia, Spain, Germany, Italy, China, Turkey and many more.
Above mentioned nations contains many sort of tourist places and they are only
responsible to enhance the visitors number over there. As indicated by a report which is
published in 2011, there are almost 79,550,000 individuals who visited France in that year. As a
result, they were ranked as a number one in list of top destinations for tourists. Apart from this,
approximately 62,350,000 people visited US and this figure is continuously increasing in the
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year 2014. China secured third position in that list as near 57,650,000 persons visited this place
in the year 2011 (Haydam and et. al., 2017). Fourth number is given to Spain because 56,750,000
guests visited this destination. Along with this, on the fifth position Italy is there as 46,150,000
individuals gone there for a visit. With aid of 29,350,000 guests Turkey came on sixth number
and UK secured seventh position with 29,250,000 guests. This enhancing trend is providing
maximum revenues to country and they are improving their economy also. Additionally, this
sector aids to render occupational opportunities to people in wide range.
Provided table is presenting topmost tourism place as per information of a report which
was published in the year 2014:
It is showing nation's position according to most famous place in year 2014 and figure of guests
is continuously increasing from 2011. it will present the trends as well as country is much able to
pull people towards them (Bruwer, Gross and Lee, 2016).
Place
as
per
2014
Nation Places for
tourists
Visitors
number in
2014
Visitors
number in
2013
Visitors
number in
2011
Income generated by
Foreign tourists in 2016
1. France Nice
Lyon
Cannes
Paris
Chamonix
83750000 83650000 79,550,000 221.13 (US$bn)
2. United
States
Las
Vegas
Chicago
Los
Angeles
Seattle
New
York
74,850,000 70,050,000 62,350,000 1509.2 (US$bn)
3. Spain Seville 65,050,000 60,705,000 56,705,000 177.2 (US$bn)
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Valencia
Madrid
Majorca
Barcelona
4. China Mekong
Guilin
Shanghai
Suzhou
Xi'an
55,650,000 55,505,000 57,620,000 1000.7 (US$bn)
5. Italy Milan
Pisa
Rome
Venice
Capri
48,603,000 47,705,000 46,100,200 207.6 (US$bn)
6. Turkey Antalya
Alanya
Ankara
Fethiye
Bodrum
39,800,200 37,806,000 29,320,000 95.8 (US$bn)
7. Germany Berlin
Cologne
Potsdam
Hamburg
Danube
33,020,000 31,505,000 28,460,000 60 (US$bn)
8. United
Kingdom
Skye
London
Bath
York
32,620,000 31,101,000 29,240,000 22.5 Billion pound
3

Loch
Ness
9. Russia Kazan
Sochi
Lake
Baikal
Moscow
Petergof
29,802,000 28,410,000 22,740,000 113.5(US$bn)
10. Mexico Cozumel
Tulum
Acapulco
Mexico
City
Chichen
Itza
29,105,000 24,203,000 23,450,000 165.9 (US$bn)
(Source: The World Travel & Tourism Council. 2017.)
1.2 Statistics to determine tourism destination trends and predict future trends
Many kind of facts can influence people to choose best tourism place for their visit. In
present time, it will also based on trends of market, as this can affect their selection of venue.
Hence, it can be associated many attributes of visitors destinations. France is consider as a most
famous place in the entire world (Cucculelli and Goffi, 2016). They contain several kind of
features which assist them to pull numerous individuals towards them in an effective way. It will
comprises some cultural characteristics linked with economic circumstances of venue, place,
fluctuation in currency prices, social elements, modifications in rate of exchange, environment,
weather and many more. Additionally, physical attributes of places will helpful to attract people
towards them. Hence, from a recent research it has been examined that guests number is growing
continuously as comparison to past times.
As the visitor's number is continuously increasing; therefore, this assist to provide more
occupational opportunities to individuals of country. As a result, country will give best and
effective services to their visitors. This will help to increase income of company and in addition
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country. Economy of nation will likewise get enhanced. France in counted as a developed state;
thus, persons will easily give necessary information to others. There are many kinds of facilities
are providing to those guests who visit France. It will consist transportation, communication as
well as accommodation (Mendola and Volo, 2017). As a result, there trip will be easy for them
and they get satisfied. Weather of this nation is much pleasant and warn which attract individuals
towards them. They are having effective venues in their country which helps to pull visitors.
Along with all of this, there are many venues in France and they have distinctive impressive
characteristics, such as past stories, infrastructure, monuments, beaches, various cultures,
mountain and many more.
Rather than this, other well famous places are UK and US. Both are having much
affective destinations which pull guests towards them for visit. Reason behind their famousness
is, in these nations attractive venues are located. Here the statistics of tourists s came in the UK
in recent years;
Recent Years Statistics Of UK Tourism
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(Source: 2016 snapshot. 2016.)
Monuments, economic aspects, weather and so on, things help to attract people. If an
organisation wants to make assumptions regarding upcoming trends then they have to adopt
various types of techniques which can aid to develop efficient request to guests. For above stated
purpose, country needs to improve their fundamental facilities, as these all assumes an eminent
role in their development and growth. As a result, trip of an individual will more memorable and
in addition comfortable (Liao, So and Lam, 2016). Being a line manager of a Trip advisor
company, it is essential to promote tourism destination and along with this, require to aware
people about those places.
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Future Trends For UK Tourism
(Source: 2017 inbound tourism forecast. 2017)
TASK 2
2.1 Cultural, social and physical features of tourist destination
To demonstrate the aim of any tourism destination, there is much popular place
“London”. It is most famous spot to visit which is situated in United Kingdom. It is known as
Capital of England. Along with this, reason behind its famousness is that it is set up on an
effective theme i.e. river, which assist to attract people in wide range (Michailidou and et. al.,
2016). There are many sorts of facets which is much effective and help to gain more visitors.
There are many kinds of characteristics of London, which comprises distinctive attributes of
culture, social, economical, physical, environmental and many more. These all elements can
influence industry of travel and tourism either in a direct or indirect way.
There are many historical place in London and they all have famous stories which people
want to know. Additionally, they are popular for some other things. For example: commerce,
arts, fashion, health, finance, media, social care, foods, professional administrations and so forth.
They contain distinctive culture which also help to acquire more guests towards them. As a
result, economy of this place is enhancing quickly. Weather conditions of this spot is very
pleasant and effective; therefore, individuals can visit at any time during year. Rather than this,
economic environment of UK is entirely contrary to UK, as they both are having distinctive
policies to operate their economic exercises of nation. Along with this, legal elements are also
distinguish from each others (Seiver and Matthews, 2016).
Apart from this, utilization of techniques can influence place popularity. If they are using
new or unique tools or technologies then, they can provide best and effective services to their
customers. UK is considered as a developed nation and they are continuously developing their
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facilities; hence, they can satisfy their visitors in an effective manner. This is essential so that
persons can transfer required data and information to each other adequately.
Fundamental purpose behind tourism is to diffusing calmness between distinctive
nations. As a result, they can easily develop healthy relationships with others. In London, there
are many venues where an individual can visit such as Big Ban, Tower of London, British
Museum, Ealing, Camden, Bexley, Barnet, Harrow and many more, these all pull people towards
them. It has been comprehended that tourist is continuously enhancing in London from past
some years (Peng and et. al., 2017).
2.2 Features of developing and leading tourist destinations
To develop a comparison amongst developing tourism place and leading destination, it is
required to choose to two nations. UK is considered as a processing country and for a leading,
Nepal will get selected. As both of them states are entirely distinguish from each other in every
aspects. They both have various features which pull people towards them.
In UK there are numerous destinations which aid to attract individuals towards them,
such as The Isle of Skye, Eden Project, Holkham Bay, The Backs, Edinburgh and many more.
Additionally, there are some popular cities like London, Edinburgm Manchester, DK towns and
so on (Jovicic, 2017). Rather than this, some of the tourist places which are situated in Nepal:
Kathmandu, Pokhara, Chitwan National park, Nagarkot, Bhaktapur, Manang, and Patan. Popular
states are Janakpur, Kathmandu, Pokharam, Itahari and so on.
To comprehend these places a comparison will be made, which is mentioned as beneath:
Basis United Kingdom Nepal
Cultural Aspect UK is a developing nation and
they consist variety of culture as
well as huge adaptability power.
They have various attractive
places which aid to pull visitors
towards them. It is based on
totally modernisation.
It is nation having high traditional
value and in addition gives
effective services to their guests in
best quality.
Social Aspect It will comprise various sorts of
customs and in addition religion.
In this nation, they are
concentrating on tradition and
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They are highly accepting
distinctive cultures which aid
them to improve their economy.
promote it. But they are much
limited in some attributes (Brouder
and et. al., 2016).
Physical Aspect In United Kingdom, there are
many places which are popular
and it will include The Eden
Project, Holkham Bay,
Shakespeare's Globe, The Isle of
Skye, The Backs, Edinburgh, and
Torquay.
There are also some spots which
assist to pull people towards them
in huge manner, like Kathmandu,
Pokhara, Chitwan National park,
Nagarkot, Bhaktapur, Manang, and
Patan.
Environmental Aspect Climate of this country is much
pleasant which helps to pull
individuals towards them. Persons
will visit UK at any time during
the year (Buosi, Lima and Silva,
2017).
As compare to UK, weather
circumstances of Nepal is not
effective in recent time as they are
influenced by earthquake.
Therefore, this place is highly
affected because of it.
Technological Aspect They are adopting new techniques
quickly, which aid them to cater
best and effective services to their
visitors. This will make their visit
memorable.
As comparison to United
Kingdom, this country is utilizing
human resources because natural
tragedy influenced their nation in
wide manner.
Economic feature They have a sufficient control
over financial assets. This will
give them growth as well as
development quickly.
There economic circumstances are
not much efficient as natural
tragedy affected their nation in
broad way.
Legal Aspect As laws which are developed by
government in very strict; as a
result, crime will go less.
Crime is high in some places like
Thamel ares and Chitwan
(Saarinen, 2017).
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TASK 3
Covered in PPT
10

11

12

13

14

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TASK 4
4.1 Issues that affect popularity of tourist destination
The management
Virgin Holidays
Date: 9th January 2018
Subject: Impact on popularity of tourist destination: France and Germany
There are some difficulties which can influence popularity of any kind of tourist destination,
which are mentioned as beneath:
CHANGE IN CLIMATE CONDITIONS If there is any alterations related to this then this can
provide affect to the health of people, as every individuals are not able to visit at any weather.
Hence, it can cater both sort of impact either positive or negative. Climate of India is much
suitable during winters as comparison to other spots.
Political issues this form of element can develop circumstances of riots. It can harm tourism
interest in a negative way. Such as, if there is riots in any nation then, individuals have to stay
at home as emergency notice will issues by government.
Terrorism if there is any kind of activity in nation then, it will provide impact to popularity of
tourism places. For instance, there is a terrorist attack in France in the year 2016 which
impacted people. Along with this, it developed fear amongst visitors to visit.
Tourism Trends it is the foremost component which need to be taken into under consideration.
Individuals will go to those spots which are much trendy (Content Marketing for Travel,
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Tourism and Hospitality, 2017). Therefore, this will provide affect to their choice in large
manner and influence other places.
Natural Disasters affects can be watch on entire activities which are happening at place. This
kind of element can cater adverse influence to destinations popularity. For instance, Earthquake
in Nepal impacted overall activities of nations and along with this travel and tourism is
alsoaffected due to this in much broad range (Dwyer, Tomljenović and Čorak, 2016).
Tourism Trends is the foremost component which need to be taken into under consideration.
Individuals will go to those spots which are much trendy (Content Marketing for Travel,
Tourism and Hospitality, 2017). Therefore, this will provide affect to their choice in large
manner and influence other places.
Price of goods and services which are offered at the time of tour will also cater impact to
popularity of places. Basically, person visits those venues which comes under their budget.
They go to places as per their incomes. For example: it will be much costly for a middle class
family to visit Germany, as accommodation as well as transportation charges are much high
(Viken and Granås, 2016).
4.2 Potential for responsible tourism to enhance host community
Importance of responsible tourism by XYZ
Fundamentally, responsible tourist make many efforts to create places secure as well as safe;
therefore, individuals can live there appropriately and guests can visit spots without any sort of
fear. It is essential to develop secure and suitable place so that persons get influenced to live
over there. Along with this, it is required to reduce social and in addition environmental affect
over venues. To comprehend culture in an effective way, some principles can be followed, such
as:
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 Provide respect to them.
 Be polite and humble towards to people.
 Do not harm tourist attraction points (Chen and Chen, 2017).
Therefore, there are many companies who are doing their business with this motto and Virgin
group is one of them. They cater employment opportunities to people; as a result, this will
improve country's economy. Along with this, living standard of persons get enhanced.
Activities which are linked with responsible tourist is essential to decrease harmful
affect of visitors on economy and culture. Thus, advantages of an organisation will improved.
As per a research, In United Kingdom, almost single person out of 10 is occupied in travel and
tourism sector. Many of the heritage associations acquired financial aid; so that, they can secure
the culture of tourist attractions. Along with this, it is required to remove problems related to
child labour from the country because this will develop an adverse image in the mind of people.
In UK there are almost 25 natural places and they have to manage it an adequate manner
because these spots are accountable for nation's tourist. London and Scotland are much popular
for visit purpose of people.
There are several efforts which are done by United Kingdom; thus, they can promote
tourism of country. Furthermore, it is needed for them to keep up ethics. If they do that, they
this will render various advantages to them, which are stated as beneath:
 It aid to decrease adverse affect of environment, social as well as economic.
 This will improve the services which are offering by country to their guests; as a result,
revenues of nation will get high (Lin, Lai and Zou, 2017).
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Improve level of satisfaction of travellers.
CONCLUSION
As per above mentioned report it has been comprehended that government of countries
need to maintain tourist destinations in an effective manner. Travel and tourism segment is
continuously improving economy of nation. Along with this, there are various states which are
highly depend on this sector such as Nepal, India and many more. There are various aspects
which can affect decision of people regarding their visit, like weather conditions, economy, legal
factors, environment and many more. France is one of the popular nation which has attractive
places and attract numerous people towards them.
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REFERENCES
Books and Journal:
Brouder, P. and et. al., 2016. Tourism destination evolution. Routledge.
Bruwer, J. and Joy, A., 2017. Tourism destination image (TDI) perception of a Canadian
regional winescape: a free-text macro approach. Tourism Recreation Research. pp.1-13.
Bruwer, J., Gross, M. J. and Lee, H. C., 2016. Tourism destination image (TDI) perception
within a regional winescape context. Tourism Analysis. 21(2-3). pp.173-187.
Buosi, M. D. A., Lima, S. D. O. and Silva, Á., 2017. Relationship between the perception of
sustainable development and the place image for residents of an international tourism
destination. Estudios y Perspectivas en Turismo. 26(1). pp.128-149.
Chen, M. and Chen, J., 2017, July. Effects of Internet Word-of-Mouth of a Tourism Destination
on Consumer Purchase Intention: Based on Temporal Distance and Social Distance.
In International Conference on Management Science and Engineering Management. pp.
321-330. Springer, Cham.
Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination
competitiveness? Evidence from Italian Destinations of Excellence. Journal of Cleaner
Production. 111. pp.370-382.
Dwyer, L., Tomljenović, R. and Čorak, S. eds., 2016. Evolution of Destination Planning and
Strategy: The Rise of Tourism in Croatia. Springer.
Haydam, N. and et. al., 2017. Explaining Satisfaction at a Foreign Tourism Destination–an Intra-
Generational Approach. Evidence within Generation Y from South Africa and
Romania. The AMFITEATRU ECONOMIC journal. 19(45). pp.528-528.
Jovicic, D. Z., 2017. From the traditional understanding of tourism destination to the smart
tourism destination. Current Issues in Tourism. pp.1-7.
Liao, X. Y., So, S. I. and Lam, D., 2016. Residents’ perceptions of the role of leisure satisfaction
and quality of life in overall tourism development: Case of a fast-growing tourism
destination–Macao. Asia Pacific Journal of Tourism Research. 21(10). pp.1100-1113.
Lin, W., Lai, S. and Zou, Y., 2017. Effect mechanism of the tourism safety climate on the
visitor's safety behavior about island tourism destination: the empirical data from Sanya
and Xiamen. Tourism Tribune. 32(2). pp.104-116.
Mendola, D. and Volo, S., 2017. Building composite indicators in tourism studies:
Measurements and applications in tourism destination competitiveness. Tourism
Management. 59. pp.541-553.
Michailidou, A. V. and et. al., 2016. Life Cycle Thinking used for assessing the environmental
impacts of tourism activity for a Greek tourism destination. Journal of Cleaner
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Peng, H. and et. al., 2017. Eco-efficiency and its determinants at a tourism destination: A case
study of Huangshan National Park, China. Tourism Management. 60. pp.201-211.
Saarinen, J., 2017. Enclavic tourism spaces: territorialization and bordering in tourism
destination development and planning. Tourism Geographies. 19(3). pp.425-437.
Seiver, B. and Matthews, A., 2016. Beyond whiteness: a comparative analysis of representations
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