Understanding the World of Tourism: Key Providers, Market Segmentation, Future Trends, and Impacts

This presentation delves into the world of tourism, with a focus on eco-tourism. It covers key providers such as Steppe's Travel, Responsible Travel, and Pura Aventura, as well as market segmentation, market size, and impacts on local culture, society, and the environment. The presentation also explores future trends in eco-tourism, including marketing with green labels, women's empowerment, sustainable and lean season traveling, and shunning safaris and animal rides. References and a SWOT analysis are included.

Introduction World of Tourism defines tourists as
the act of social, cultural perspective of spending valuable
time away from home for conducting business and other
leisure activities. Tourism plays important role as it boosts
revenues for economy, provide employment opportunities
with earnings and creates sense of cultural exchanges
between citizens of different countries.
Destinations/ activities/ sub-types
(250 words)
Conclusion (100 words)
Tourism is the act for spending time for relaxing and taking
pleasure by making use of various accommodation services
provided by tourism sector. Eco tourism is type of tourism
sectors, adopting various ethical travelling practices by
respecting local communities and environment while
travelling around the world.
Future trends
Key providers/ organizations )
Steppe’s travel: This travel company is supporting
collective responsibility for environmental change.
Steeps travel company is currently running carbon
balanced funds for changing traveling experience.
Responsible travel: This tourism company is
representing various eco-friendly travel and trips for
consumers, as by focusing on local cultures and
individuals for conserving wildlife.
Pura aventura: The first travel company established in
uk, mainly providing nature-based tours to large number
of tourists. this firm is mainly responsible of organising
personal planet positive holiday packages.
Destinations: various eco-friendly destination in country
includes The Eden project Cornwall (containing large
amount of plants with rainforest and waterfall), Loch
Leven Kinross (supports rich eco system species
including plants , insects), royal Kew botanical garden
(offering visitors viewing various plants and conserving
seeds).
Activities: Eco-friendly activities comprises of hiking
and trekking by booking holiday packages of scenic trips.
Also camping using traditional tents by supporting
environment and using environment sustainable products
while travelling into various places. Furthermore,
sustainable cooking for preserving environment and
planet which helps in conserving animals.
Sub types : Eco lodging those accommodation places
which are designed with environmental awareness in
mind. As eco resorts, hotels. also Conducting Eco tours
by including hiking, tracking and supporting
conservations. furthermore, organising tourism for
Community development as tourist voluntarily planting
tress and reducing impact of tourism by awaking
cultures.
References
Streimikiene, D and et.al., 2021. Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development. 29(1).
pp.259-271.
Sofronov, B., 2018. The development of the travel and tourism industry in the world. Annals of Spiru Haret University. Economic Series. 18(4). pp.123-137.
Stronza, A. L., Hunt, C. A. and Fitzgerald, L. A., 2019. Ecotourism for conservation?. Annual Review of Environment and Resources. 44. pp.229-253.
Carvache-Franco, M and et.al., 2022. Satisfaction Factors That Predict Loyalty in Ecotourism: A Study of Foreign Tourism in Costa Rica. Land. 11(1).
p.125.
Fan, H., 2020. Research on Sustainable Development of Coastal Rural Ecotourism Based on Tourism Perception. Journal of Coastal Research. 115(SI).
pp.53-55.
Higgins-Desbiolles, F., 2018. Sustainable tourism: Sustaining tourism or something more?. Tourism management perspectives. 25. pp.157-160.
Sabirova, N. T. and Berdikulov, F. F., 2021. LAKE ECOTOURISM: TRENDS IN LANDSCAPE CONSERVATION AND EFFICIENT USE. Экономика и
социум. (6-1). pp.247-251.
Mohd Noh, A. N and et.al ., 2020. Sustainable Community Based Ecotourism Developement. PalArch's Journal of Archaeology of Egypt/Egyptology.17(9).
pp.5049-5061.
Khanra, S and et.al., 2021. Bibliometric analysis and literature review of ecotourism: Toward sustainable development. Tourism Management Perspectives.
37. p.100777.
Aslanova, D., 2019. International experience of agro-eco tourism development. American Journal of Economics and Business Management. 2(1). pp.94-
100.
Strengths
Eco tourism
contributing
towards preserving
biodiversity and
appreciates local
cultures
individuals.
• Minimises
impact on
cultures by
briefing
tourists and led
corrective
actions.
Threats
SWOT Analysis (150 words)
Key facts, statistics and
impacts
Customer profile
Demographic (age, gender etc)
Market segmentation is the process for targeting particular markets for
marketing the industry by targeting various individuals as target market.
Standard criteria used for segmenting market is demographics,
geographically and attitude, behaviour of individuals.
Demographic: Eco-tourism target market is for all ages. no specific level
of demographics is targeted by the tourism industry. as older age
individuals, middle age and youth age individuals. every group and age
individual targeted by the eco-tourism industry for participating equally
and travelling at eco-friendly destinations. Socio demographics of eco-
tourism comprised by targeting more female tourists, with average age
group considering well educated and high level of income.
Geographic (where do they come from?)
It is most important criteria for segmenting tourism market according to
geographical locations. Geographic market for eco-tourism for attracting
tourist travelling to natura; destinations. the main markets include USA,
Australia, UK, Germany, Denmark, France and Canada targeting most
developing market of world.
Other (motivations and behaviour)
Targeting different attitudes and behavior of individuals which are strongly
committed towards environment, physically active, enhances
sustainability, attracted towards multipurpose trips, larger and smaller
groups which are hard active and passive in nature. Also targeting
individuals which are emphasizing on personal experience and relying on
various agents for travelling and consulting for the destinations. Tourism
market accounts for around 10-15% share in the global tourism sector. Eco
tourism benefits most of the demographic’s changes. It is more attracting
older individuals by providing sight-seeing, pleasure walking and
reducing.
Eco tourism gives positive impact on environment as it helps in creating
awareness for reducing pollution and preserving biodiversity. It also helps in
preserving natural habitats which reduce need for hunting animals.
Environmental impacts (for example impact on
local natural or animal habitats)
Economic impacts (for example revenue generated for local community)
Socio-cultural impacts (for example impact on local
culture or society)
Eco-tourism improves local culture ad social culture. The main concept of
eco-tourism is providing sustainable experience to tourist and various
cultures of society. Eco tourism develops major regions as it helps for
recognizing resources for backwards regions and provide various
employment opportunities.
Local community individuals gained extra income by selling handicrafts
products to various tourists. Also educating local individuals as wildlife
guides helps in generating more income and improves standard of living.
Eco tourism have greatly influenced for maintaining and preserving nature
travelling around the world. The main concept of eco-tourism is to
minimize negative impact on environment.
Market size of eco-tourism being valued at $ 181.1 billion and expected
to reach till 2027 $333. 8 billion. Revenue generated with eco-tourism is
around $ 77 billion grasping 7% of overall global tourism industry.
Number of tourists per year in uk is in 2016 was 39.1 million in numbers,
in 2017 was 41.08 million, 2018 was 40.28 million and in 2019 was
40.86 in numbers. recently tourists dropped from 2019- 20 with 73 %.
Market size (revenue generated, number of tourists per year)
Title and Student names/ID/ Tutor name
Marketing with green labels and avoiding crowded places: with
the increase in trend of eco-tourism, various marketers adopting
green marketing by following various credentials, hotels, restaurants
producing zero wastage of products to travellers also adopting green
certificates and ratings for increasing eco-tourism in future with the
trend.
Women empowerment: Future trend tis to empower and support
local women’s travelling at various places. Global movements are
being designed by various cultures and societies for promoting
equality of gender economically.
Sustainable and lean season travelling: There is increase in
trend for bookings of hotels and resorts and travelling packages in the
off season. this helps in reducing over population of tourism. It helps
in selecting fewer crowd destination to travellers by providing great
budget and sustainable holiday packages
Green accommodation: Eco friendly travellers preferring green
accommodations for travelling and staying at hotels and lodges. as by
providing plastic free products , recyclable, green transport and
nature-based menus at various travelling hotels helps in attracting
eco-friendly travellers ad increase growth of eco-tourism.
Shunning safaris and animal rides: With the growing eco-
tourism, the trend of animal rides and elephant safaris is increased.
Various game reserves keep safe wildlife animals and develop
community naturally.
Weakness
• Main
weakness
of Eco
tourism is
wild
animals
used for
safaris
which
disturbs
wildlife.
Opportunities
• Nature based
tourism
responsible for
traveling by
preserving
natural
resources.
• opportunities
to tourists as
development
in education to
local
communities.
• Scarcity
of
resources
.
• Clash of
cultures
between
locals
and
tourists.