Business Portfolio: Tourism and Hospitality

Running head: BUSINESS PORTFOLIO 1
Business Portfolio
Student’s name
Professor’s name
Course title
Institution
Date

BUSINESS PORTFOLIO 2
Business Portfolio: Tourism and Hospitality
Introduction
Hospitality and tourism industry refers to a range of businesses and services that are associated
with travel, accommodation, recreation, entertainment, leisure and food. The industry is among
the largest in contribution to global economy. This sector is vital for the comfort, experience and
enjoyment of customers that explore the world of travel (Cook et al 2014).
There are segments that comprise the main aspects in tourism and hospitality. The main aspects
are food and beverages, travel, lodging and recreation. These form vital elements in the tourism
and hospitality industry. Food and beverages sector is understandably the largest part of the
industry. This forms an integral part of services that are offered. Establishments involved in the
sector primarily deal with meals, drinks and snacks. The business under focus in this case is the
restaurant business (Walker 2013).
Current Business Operation
This business portfolio is based on the developmental success of B&B Restaurant. The restaurant
provides several top notch services. B&B offers food and drinks of the highest quality. Meals are
prepared with practitioners that possess far-reaching mastery of international cuisines.
Additionally, the selection of wines and beverages reflects a similarly extensive resume. The
restaurant is furnished with modern equipment for both kitchen and the guest wing which takes
the cooking and eating to another level (Mattel 2015).
B&B serves breakfast, lunch and dinner to its guests. Breakfast includes a range of beverages
and accompanying snacks. The restaurant serves tea, coffee, juice and smoothies. Some snacks
on the breakfast menu are waffle sandwiches, burritos, muffins, toasts, eggs and pudding. The

BUSINESS PORTFOLIO 3
meals on the menu for dinner and lunch are also extensive. These are chicken, beef, pork, soup,
fish, rice dishes, meatloaf and sandwiches. Other foods include burgers, pasta and French fries.
The meals are served with salads, vegetables and wine for the dinners. The widely skilled
personnel prepare the meals in many ways and according to the preferences of customers
(Ozdemir and Caliskan 2014).
B&B provides affordable pricing for its products. The margins of pricing do not exceed $58 for
any meal item. This is part of the organization’s plan to be customer friendly and competent at
the same time. B&B has built a firm reputation around high quality services that customers
experience again and again. The restaurant serves persons of diverse nature. The affordability
ensures that customers from varied backgrounds can enjoy meals at the establishment. The
restaurant draws customers of all ages, both local and international (Hair et al 2015).
B&B stands apart due to the mixture of cuisines and recipes involved. The presentation is quite
exquisite. The establishment provide a cool and serene setting which overlooks the beautiful area
to the south of Sydney. The locale is easily accessible to customers. The staff that serve
customers are significantly presentable and provide great customer relations. The management of
B&B puts a lot of emphasis on ensuring customer have outstanding experiences. The outcome of
the rise of B&B can be observed on the value created and the trust built with customers (Kukanja
and Gomezelj 2017).
The main forms of marketing and promotion carried out by the restaurant are radio and television
advertisements. Media has been central to the marketing strategies of the establishment.
Newspapers and brochures have also provided some coverage. There are promotions such as
group offers, family treats and loyalty meals that excite customers and keeps them coming
(Bennett 2017).