Challenges Facing Tourism Industry for Future Sustainability: A Study on British Airways

2. FOUNDATION YEAR RESEARCH
PROJECT

Table of Content
CHAPTER 1....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of the study..............................................................................................................3
Aim and objectives......................................................................................................................3
Research issue..............................................................................................................................3
Research questions.......................................................................................................................3
CHAPTER 2....................................................................................................................................4
Research methodology.................................................................................................................4
Gantt chart....................................................................................................................................4
CHAPTER 3....................................................................................................................................6
Literature review..........................................................................................................................6
CHAPTER 4....................................................................................................................................7
Research findings.........................................................................................................................7
Summarizing findings using secondary research approaches......................................................8
CHAPTER 5....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10
APPENDIX....................................................................................................................................11
Questionnaire.............................................................................................................................11

CHAPTER 1
Topic- “To assess the challenges facing the tourism industry to assure future sustainability: A
study on British Airways.
INTRODUCTION
Background of the study
In the recent time, the most utilized and considered term is sustainability, which has
driven the attention of individual person and companies toward conducting those activities and
practices that cover under it or related to that. It refers to capability to be maintained particular
thing at a specific level. By considering sustainability and conducting the activities accordingly,
a company will grow rapidly and in productive manner. The current research is based on specific
sector and that is tourism, which falls under the category of leading sectors in the United
Kingdom. The study highlights the methodologies that research in the context of current topic is
used to collect relevant and appropriate data in effective manner.
Aim and objectives.
Aim-
The aim behind initiating current study is to assess the challenges that tourism industry
faced to ensure future sustainability.
Objectives-
 To develop understanding about the concept of sustainability and its advantages.
 To identify the challenges, facing tourism industry.
 To analyse the impact of issues on management practices of Tourism sector.
 To suggest effective tactics to tourism sector in relation to future sustainability.
Research issue
The main issue related to current topic is future sustainability, as tourism industry is
facing challenges, to assure this term, which put direct impact on its management practices. It
can be said that in the future it is quite challenging for companies whether it is large or small, to
ensure further sustainability as it needed a lot of things or resources.
Research questions
 What is sustainability and encompasses advantages.
 What are the challenges that tourism industry faced to assure future sustainability.

 What is the extent to which challenges impact tourism industry to ensure further
sustainability.
CHAPTER 2
Research methodology
Data analysis-
In order to analyse information about chosen topic in appropriate manner, research may
take initiative to utilize thematic data analysis approach, which play significant role in term of
aim achievement (Byrne, 2021). It is the best because, the current approach offers researcher
more accessible form of investigation.
Data collection-
Another research approach or methodology that scholar may take into their consideration
is current one, that drive their attention toward selecting specific technique that aid to collect
useful data (Bertyák, 2021). In order to achieve set aim and objectives, they may utilize primary
and secondary methods of data collection.
Sampling-
Non probabilistic and probabilistic, are the two types of sampling methods, under each
varied techniques encompasses. In case of determining challenges faced by tourism industry,
researcher select simple random approach under probabilistic sampling through which they may
take action to select 20 candidates of British airways as respondents.
Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Selection of topic 5 days Mon
1/17/22 Fri 1/21/22
Auto
Scheduled
Developing research aim and
objectives 7 days Mon
1/24/22 02/01/22 1
Auto
Scheduled brief plan development 5 days 02/02/22 Tue 2/8/22 1,2
Auto
Scheduled Research methods selection 15 days 02/09/22 Tue 3/1/22 3