Tourism Management in Cardiff

TOURISM MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Importance of Cardiff tourism to business environment.............................................................3
Tourism in Cardiff as an economic force....................................................................................7
Motivation of Cardiff tourists and evolution of demand and growth factors and impact of
globalisation over tourism.........................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The tourism management is a multidisciplinary field which involves two different
activities relating to the tourism and other companies within hospitality industry. This tourism
management involves preparing candidates with good experience in trainee in order to hold
managerial positions. The tourism management involves every aspect relating to the hospitality
industry. The current study is based on Cardiff City council. The Cardiff council of the city is
one of the principal areas within Wales since the year 1996. The current study is based on
highlighting the different aspect relating to tourism of Cardiff City council. The current study
will outline the importance of card of tourism to the business environment and role of
stakeholders. In addition to this the economic dimension of the tourism within Cardiff will also
be highlighted with help of employment generator and multiplier effect. In the end the different
motivation of cognitive tourist and evolution of demand and growth factors will be analysed with
respect to Cardiff City council.
Importance of Cardiff tourism to business environment
Tourism is the world's largest and fastest expanding industry, according to the World
Bank (WB), the United Nations World Tourism Organization (UNWTO), and the World Travel
and Tourism Council (WTTC), accounting for 9% of global GDP and employing 8% of the
global workforce (Kubanska, 2017).
Tourism is a prominent part of Welsh economy and thus, for Cardiff. As tourists spend
around GBP 8 million a day it makes around for GBP 3 billion a year from tourism. Wales has
around 1 lakh people employed in tourism. It accounts for around ten percent of work force.
About a million tourists visit Wales each year There are many overseas visitors from different
countries like Ireland and Germany.
Thus, it can be seen that tourism is very much necessary for Welsh or Cardiff economy.
Also, as tourists come to see the beautiful locales at Wales, they also like to purchase products
and traditional attire from there. This way, lot of local shopkeepers earn money who trade in
these products. With tourism, is the services connected of transport and other logistics as people
coming and staying in hotels would like to visit different places. Thus, through hiring of cabs and
taxis, transport industry gets a boost during tourist season. There are many places which generate
interest like cultural, traditional and sporting events (Hiscocks, 2018). At place like Llangrannog,
tourists are attracted not only because of beach but also because of a residential centre where

people come for learning and improving Welsh language skills. There are other prominent
cultural attractions which include Eisteddfods where there is musical festival which attracts
thousand of tourists. There is a category of historical sites like beautiful castles of North Wales
and industrial sites like the National Slate Museum or Big pit mining museum which create
interest in the minds of tourists. There are number of sporting activities which also attract a large
number of visitors to Wales who either participate or watch the event as audience. Rugby events
which are famous in this part are the biggest earners in the field. Thus, it can be seen that there
are many events and places of interest for tourists who visit Wales. There is good income for
hospitality sector where the guest check in, eateries at Wales where new delicacies are prepared
for tourists and the airlines sector which gets an increase in revenues as tourists from different
countries visit the place.
Cardiff is a prominent tourism and visitor destination in Wales speaking of reputation,
profile and impact, for the business and event led activity. It is the capital of Wales and if Cardiff
can well develop the profile of itself, its appeal as a destination then Wales will receive the
benefits. Cardiff contribution of over 25% of visitor generated expenditure in Wales and has
higher spend per head per visitor than elsewhere in Wales (Kubanska, 2017).
Role of stakeholders
Stakeholders Their significance Needs and
expectations
Owners It's a group of people who own the hotel and
tourism chain. Franchise, hotel chain partners,
and referral groups are all part of this area.
They represent the hotel and tourism chain's
internal stakeholders.
They want to boost
the value of their
brand and receive a
better return on their
investment.
Management Management is in charge of the hospitality
and tourism’s operations, hiring and
supervising employees. They are also in
charge of hotel bookings. Internal
stakeholders are those who have a say in how
They'd seek for
policies that would
work and attract
additional capital
investment. This

things are done within the company. They
play an important role in the decision-making
process (Woo, Uysal and Sirgy, 2018).
will help them
increase their
dividend returns.
Employees Employees who work for the organisation are
also its internal stakeholders. At the
organisation, they work in several
departments such as operations, marketing,
and maintenance.
They seek for
opportunities to
develop the
company's business,
which could lead to
bonuses and raises
in pay.
Customers Tourists, delegates, and businessmen visit the
tourist places from a variety of countries.
They are noticeable in any company. They
represent the business's external stakeholders.
Customers expect
the tourism and
hospitality service to
provide world-class
service and ensure
the success of their
trip. Some guests
become external
stakeholders by
investing in the
hospitality if they
see room for
expansion. They
anticipate a profit
from their
investment (Woo,
Uysal and Sirgy,
2018).

Suppliers They provide the hotel and other form of
guest houses with the raw resources it
requires, such as room accessories, furniture,
and bathroom fixtures, all of which aid in the
hotel's operation. They are the internal
stakeholders (Todd, Leask and Ensor, 2017).
They want a fair
arrangement that
gives them greater
monetary attention
and allows the
hospitality to
develop in the
market.
Government The government is an external stakeholder
that rules the country and sets policy for
various growth sectors. The importance of the
hospitality and tourism sector is determined
by government policies and budgetary
allocations for modernising the sector.
The government
would support
private sector
operations since it
would result in more
business, a larger
GDP, and more jobs
in the country.
Local
community
They are residents of the city where the hotel
is located, or small business owners that have
opened stores near the hotel to attract
customers for services.
They demand
corporate social
responsibility
measures. Those
who run small
businesses hope to
expand their
operations by
catering to hotel
guests and meeting