Importance of Cardiff Tourism for Business Environment and Stakeholder Roles

Tourism Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Importance of Cardiff tourism for its business environment and roles of stakeholders..............1
Economic dimension of Cardiff as economic force, its effect and as employment generator....3
Motivation of Cardiff Tourist, evolution of demand as well as growth factors and impact of
globalisation on tourism and discussion of drivers as well as potential outcomes......................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Tourism industry is one in which is linked with travel industry and include travelling of people to
different destination. This is one of growing industry in ant country due to increase interest in
people for travelling. This industry provides foreign exchanges to government and also attract
various tourist in country which provide them opportunity to sell their products and service to
these tourists (Boroday and Ekinil, 2016). This provide push to local business of country and
also create employment opportunity in country. This project report includes study of Cardiff
Tourism which is an important tourism destination and is capital city of Wales. This place is also
known as city of castles due to its history. This project report includes importance of Cardiff
tourism with business environment which increase demand, increase consumption. There are
various roles of stakeholders play in this tourism industry. Stakeholders are person who has
power as well as interest in industry. These can create impact on business of tourism industry
and also aware of information related to industry. This project report discusses economic
dimension of which helps in demand and growth of tourism industry. There is various dimension
of economy in tourism industry as it peovide them opportunity to ensure foreign exchange,
promote transnational corporation. There are various motivating factors which motivate tourist to
visit tourism destination. These factors are discussed in this project which increase growth and
demand. This project report also includes globalisation and its impact on tourism destination.
MAIN BODY
Importance of Cardiff tourism for its business environment and roles of stakeholders
Cardiff Tourism is an important tourism destination and is capital city of Wales. This place is
also known as city of castles due to its history. Cardiff is one of greener place in company to any
other city of UK. There is place of shopping, fine dining, sightseeing, sports and many other
activities. This tourism destination is important due to various reason which are as follows:
It creates demand: Tourism industry is one which is creating demand as it is individual as well
as commercial activity (Chan, Nozu and Cheung, 2020). It includes various activities which
create demand as Cardiff Tourism is a tourism attraction place where people come by travelling.
This increase demand for fuel as for traveling people require fuel. People visit Cardiff Tourism
through traveling to experience nature, culture and different place. For tourism, people travel to
other country or city where there is need to stay which increase demand for hotels, food and
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beverages, different fun activities. In this way they create demand for local tourism areas at
Cardiff Tourism. In tourism activity, people also visit different place for shopping, eating local
food and other activities which also create demand.
Increase consumption: By increasing demand in tourism industry, it also increases numbers of
customers. Tourism industry increase consumption due to its nature. This is because of reason
which include tourism include different set of activities that involve use of service as well as
products. Second reason which include demand in tourism include is that it is enjoyment,
exploration as well as experience of place and also of doing new and exciting things.
Role of Stakeholders:
Stakeholder are important for any organisation or any industry as they have interest in business
and also possess power to create negative impact on business (Efthymiou, Arvanitis and
Papatheodorou, 2016). These stakeholders are directly or indirectly linked with industry.
Stakeholders include shareholder, competitors, suppliers, customers and employees. Role of
Stakeholders in Cardiff tourism are as follows:
Customers: Customers are important for any organisation in any industry as they are buying
services and products of any organisation. They create demand for service and products and
provide opportunity to firm to earn profit. Cardiff Tourism has customer who create demand for
their service. most of their customers are from UK and Europe which visit every year here for
tourism. They love to do fun activities here including hiking, cycling and many more. They
provide opportunity for people of tourism industry to earn profit and get employment to earn
their livelihood.
Suppliers: Suppliers are important for business as it provide necessary supplements to industry
which helps them to carry out their operational activities (Goncharenko and Mandroschenko,
2018). Cardiff Tourism has their own suppliers which play important role in growth of tourism
destination by providing necessary supplies to carry out their operation and provide effective
service to their customers effectively by enhancing their experience. They have interest in
business and has power to create impact on business.
Shareholders: Shareholders are important stakeholder for any industry or organisation as they
provide investment to carry out their operation in market. Cardiff Tourism is one of best tourism
destination as they have investors which provide them funds to develop that place. This helps
them to attract more tourist and also increase demand for their service and products. Shareholder
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