Develop a comprehensive tourism marketing plan for Wai Ora Outdoor Adventures, a New Zealand-based tour operator. The plan includes strategies for international tour groups, student studying in New Zealand, and specialty tours. Key areas of growth include walking tours, canyon trips, and sightseeing tours. The plan also focuses on brand development, social media and digital strategies, marketing investments, stakeholder engagement, segmentation marketing, and marketing recommendations. The goal is to increase tourism revenue and strengthen Wai Ora's position in the New Zealand tourism industry.