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Tourism Marketing Sample Assignment

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Added on  2021-02-20

Tourism Marketing Sample Assignment

   Added on 2021-02-20

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Tourism Marketing Sample Assignment_1
Table of ContentsINTRODUCTION................................................................................................................................3Question 1 The tourism product life cycle.......................................................................................3CONCLUSION....................................................................................................................................8REFERENCES.....................................................................................................................................9
Tourism Marketing Sample Assignment_2
INTRODUCTIONThe tourism product life cycle model is the model that explains how a destination became a touristdestination, how it grows & changes. Changes here are related to changes that tourist destinationbrings in the surrounding region. In 1980, Richard Butler developed a useful theory of tourismproduct life cycle. This theory of tourism product life cycle is still used by many tourism planners &manager to help them in guiding their decisions. The tourism product life cycle model mainlyconsist of six stages of product which include : explore, invest, develop, consolidate, stagnate &decline. The tourism product life cycle with an example is explained in this report (Scheepens,Vogtländer and Brezet, 2016).Question 1 The tourism product life cycleThe tourism product life cycle model mainly consist of six stages of product which include :explore, invest, develop, consolidate, stagnate & decline.ExplorationExploration is the very first stage of a tourism product life cycle. This stage states that before adestination became a tourist spot, outside people hardly knows about that particular place. Very fewpeople used to visit that place other than the local people of that place. The place could have veryfew facilities for tourists such as hotel or restaurants. As very few people used to visit the place, sothe natural beauty or the scenic beauty of the place remains unspoiled. This natural beauty withunspoiled nature could be the major reason to attract the tourist over that place. The current nativeof the place could be animals & plants (Bernini and Cracolic, 2015). The main earnings of peopleare majorly dependent on the traditional means & not on the tourism. The exploration phase isgenerally carried out unintentionally or by the explorers. Sometime, these innovators are thebackpackers who tends to explore the new places by travelling to most visited place and find outwhat makes this place popular. At this stage the place is mostly covered with the natural scenicbeauty including trees, mountain, oceans & animals of the region.Tourist attraction at this stage.At the exploration phase, innovators of the place are the kind of tourists which mostly like toexplore the place of the world (Saarinen, 2015). These explorers or innovators, came out to be asthe path breakers of the place. These explorers tend to explore the worlds least visited place, andthey seek to have the strong sense of adventurous quality. These innovators of the place interact tothe local native, gain knowledge about their culture and explore the place to find it suitable for theothers to visit that place.Example
Tourism Marketing Sample Assignment_3

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