Management: Tourism Planning Environment Report 2022

Running head: MANAGEMENT
TOURISM PLANNING ENVIRONMENT
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1
MANAGEMENT
Table of contents
Identification of the key issues...................................................................................................2
Critiquing the structure against the framework of policy planning cycle..................................3
Information about the stakeholders............................................................................................4
Structure, quality and effectiveness in terms of communication with the target audience........5
Reflection...................................................................................................................................6
References..................................................................................................................................7

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MANAGEMENT
Identification of the key issues
According to the revelations of Nationaltrust.org.au (2019), Australia tourism has
been enlisted as one of the most popular in the United Nations World Tourism Organization.
Research programs and policies are developed for developing the standards and quality of the
tourism packages. Introduction of social media marketing has mounted the number of
tourists. As a matter of specification, there has been a drastic increase in the number of
tourists participating in cultural activities. According to the arguments of Zeng (2013),
inspirational stories, which are a part of the tourism, are uploaded on the social networking
sites to increase the trafficking of the audience towards the brand image. The results of
National Visitor Surveys are also uploaded on social media for creating a positive word of
mouth advertising for tourism services. Alliance with the Working Groups has been
assistance in terms of enhancing the cultural heritage through the means of community
development.
On the other hand, Prm.nau.edu (2019) sheds light on the development of 10 Year
Plans for Australian Tourism, where, the main focus would be on sustainable development
and strategic planning. Inputs from the other industries have acted assistance in diversifying
the scope and arena of the operations. The advent of social media marketing has
revolutionized the services of the industry. For maintaining the competitive pace, plans are
needed. This plan aims to involve the stakeholders into the planning process for gaining a
better insight into their specific demands, needs and requirements. Within this, Benea (2014)
is of the view that the focus would also be on adherence to the legislative requirements and
financial stability. However, the operations would revolve around the aspect of sustainable
development for maintaining the balance between people, planet and process. The whole