Switzerland's Tourism Policy

This assignment examines Switzerland's national tourism policy, focusing on its four key components: improved access, increased tourist numbers, market strengthening, and sustainable development. It analyzes the historical development of the policy, its positive effects on the economy and society, and the country's commitment to sustainable tourism practices. The assignment also highlights the role of the State Secretariat for Economic Affairs (SECO) in implementing and optimizing tourism policies.

Running head: Tourism Policy
Tourism policy of Switzerland

Tourism Policy 1
Contents
Tourism policy of Switzerland and its effects........................................................................................1
References.............................................................................................................................................4

Tourism Policy 2
Tourism policy of Switzerland and its effects
Switzerland is the country of mountains, lakes and peaks. The famous mountains like
Jungfraujoch popularly known as “Europe’s Rooftop”. Mostly, the mountains in Switzerland
are covered by the snow which adds a magnificent view of nature. The tourism of
Switzerland is known for its beautiful landscapes and skating on the snowy mountains. The
alpine climate adds a more beautiful scenario for landscapes. Hence, the tourism in
Switzerland regarded as the dream destination for global tourists. Undoubtedly, the country
like Switzerland regarded as the most incredible exploring locations in the world. One must
not miss an opportunity to tour in the Switzerland.
Some of the beautiful destinations of the Switzerland are Mount Pilatus (known for hiking),
Swiss National Park (hold a beautiful site of nature by huge mountains and woodlands),
Matterhorn Zermatt (known for its stunning peaks), Saint Mortiz (the most popular water
resort holds a most expensive social life), the Rhine falls (the most splendid and largest
waterfall in the world possess a most astonishing vision of nature).
Another facet of Switzerland that the country holds organised and structured policies for
tourism. The framework of the tourism policy targets mainly the four components. These four
components are improved access of tourism conditions, increased number of tourist by
providing affordable offers; strengthen a market of the country and lastly implementation of
the basic codes of “sustainable development”. All such components of the tourism
framework supports by the growth strategy. The growth strategy includes a promotion,
innovation and cooperation of the tourism so that the tourism policy strengthens the global
cooperation among other countries.
The history of the official statistics of tourism policy was marked in the year of 1852.
However, the policy was recognized again from the year of 1934 and continued till present
time. Now, the yearly “Swiss Tourism Figures” exemplify the sanctioned geometric data of
tourism. In the year of 2016, the total number of visiting sites in the Switzerland is gradually
increased by the 70 per cent as compared to prior ten years. The areas like Grisons, Berne
bear exhibit, Zoo Basel and Bernese Oberland have a highest rating in the tourism sites.
Almost 14.9 billon is added in the total gross revenue by the tourism. The tourism of
Switzerland strengthens the financial position among other countries (Mill and Morrison,
2012).

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The development of the Switzerland tourism faces the affirmative effects in it. A basic model
of the effects carries on the economical, societal and environmental aspects. The economical
aspect in the effect of the tourism includes a beneficial side that is Switzerland is acquiring an
adequate generation of the income and job opportunities. Another aspect is the societal one
which carries a positive effect that there is cultural diversity experienced in the Switzerland.
Lastly, the environmental aspects are that Switzerland primarily aims to provide a suitable
atmosphere where least interference must take place against a nature.
Moreover, the concept of “Sustainable Tourism” has been introduced by the country in order
to curb the negative effects of the tourism. The concept of “sustainability” primarily deals
with a commitment to respect environment and to attain a sustainable future. The clean
technology products and services ensure excellent policies in environmental protection. For
instance- ecofriendly products and services are used like installation of the solar impulse at a
large scale. There is also commitment of the Swiss convention centres to provide a proper
usage of sustainable techniques. The Swiss citizens are considered as a champion who
follows a motto “nothing should be waste”. Even the efforts of Switzerland towards
sustainability tourism are also appreciated by the United Nation in the draft of 2017 (Cîrstea,
2014).
Therefore, the tourism plays a significant role in the economy of Switzerland. The ranking of
Switzerland in today’s era is highest as the country included in global top’s 12 economically
developed countries. The State Secretariat for Economic Affairs (SECO) is responsible to
facilitate or strengthen the economy of the Switzerland. The SECO plays a key role in the
implementation of various policies for tourism. It is a result of the SECO which optimize the
tourism sector in more advanced level. Hence, the country like Switzerland provides an
excellent example of tourism’s significance. Also, the tourism accelerates the hospitality
sector in a more systematic manner. It aids the hospitality sector to adapt an advanced level
of strategy to attract number of global tourists. Nevertheless, the expansion in the number of
global tourists to Switzerland shows that Switzerland always remains a dream destination for
traveller.

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References
Cîrstea, Ş.D., 2014. Travel &Tourism Competitiveness: A Study of World's Top Economic
Competitive Countries. Procedia Economics and Finance, 15, pp.1273-1280.
Mill, R.C. and Morrison, A.M., 2012. The Tourism System. Kendall Hunt.