Tourism Policy Analysis in Taiwan

This essay analyzes the tourism policies, administration, and their impact on Taiwan's economy. It discusses the objectives of the administration of tourism in Taiwan, the challenges faced by the tourism industry, and the major tourism policy of Taiwan. The essay also provides recommendations for the government of Taiwan to use strategic plans and policies for the purpose of development.

Tourism policy analysis-
Taiwan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Recommendations......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Taiwan is considered as a nation within East Asia and is officially the Republic of China.
The respective country is known for the lush forests as well as the steep mountains and is an
amazing island which is popular because of unique cultural factors and its history. The country
also has a democratic system that is impacted by the United Kingdom and the West. As the
economy of the country has grown, both the inbound as well as outbound tourism for the
pleasure as well as business have extended (Altin and et.al., 2018). Taiwan has become the ninth
largest tourist receiving nation within the Asia. The nation offers itself as a destination for
amazing national parks, mountains, great beaches, valleys and even inactive volcanoes. It has
such kind of natural beauty through which different major film productions take benefits of its
beautiful scenery. The below essay will describe Taiwan country and its tourism policies,
administration and their impact on the country. Moreover, it also includes the goals as well as
policies of tourism of the administration.
MAIN BODY
Tourism policy is defined as a set of decisions, practices as well as discourses that are
driven by the political system of a country. These are sometimes driven in collaboration with the
social or private actors in order meet diverse goals in context to tourism. The greatest purpose of
tourism policy is to compound the political, economic, cultural as well as intellectual advantages
of the tourism adhesive with the public, countries and destination for improving the quality of
life at global level and also gives a foundation for the prosperity and the peace (International
Tourism Policy, 2022).
The Tourism Volume and Economic Value states that in 2019, the contribution of
tourism to GDP for Taiwan, Province of China, was 4.4% (Taiwan Province of China, 2022).
The economy of the country has recognised as an export-oriented economy. However, the
tourism industry may be considered as the other major factor that is contributing to the economic
growth of Taiwan. According to the annual statistics of Tourism in the year 2002, it has been
reported that the tourism receipts of Taiwan accounted for the 4.2% of the GDP in the year 1996.
This statistical figure has exceeded the contribution of the primary sector, that is, agricultural
sector to the Gross Domestic Product, thereby considering tourism as one of the major industries
within Taiwan (Tourism expansion and economic development, 2022). The government of the

respective country has noticed later a significant role of the expansion of tourism within the
economic development and is curious to foster the tourism at the international levels. For making
sure the successful execution of DTAP, the TDPC, namely, Tourism Development and
Promotion Committee was developed and improved and along with it the Premier of Taiwan has
been designated as its convener (Tourism Expansion and Economic Development, 2022).
Although the tourism industry has grown significantly in Taiwan, tourism researchers have not
paid much attention to the empirical assessment of contributions of the tourism sector to
Taiwan's economy.
As per Taiwan's Tourism Administration, the funding as well as governance of tourism
industry within the Taiwan is controlled by the Taiwan Tourism Bureau which is considered as
an economic ministry and whose primary objective is to enhance the scope of activities of
economy within Taiwan. The statistics present that the revenue of Taiwan from conducting
international tourism activities from the year 2010 to 2019 were around 14.32 billions US
Dollars that were earned from the global tourism in the country. It was approximately 0.67
billions US Dollars more in comparison to the previous year (Revenue from International
Tourism in Taiwan, 2022).
The Tourism Bureau, Ministry of Transportation and Communication is that organisation
of Taiwan which is accountable for the administration of domestic as well as international
tourism policy making, implementation as well as development within the respective country
(Taiwan Tourism Bureau, 2022). The respective administration is accountable for the policies

within the tourism industry that covers planning, evolvement as well as marketing regulations.
The objectives of the administration of tourism of Taiwan is to develop a sustainable strategy for
the tourism industry within the Taiwan. Furthermore, additional objectives of tourism industry
within Taiwan are to reduce the cost of spending holidays within the respective country and
along with it enhancing the demand for the tourism incoming overall as well as to diversify and
improve the services that are offered to those tourists who come (Chang-Liao and Fang, 2021).
For expanding the level of economic contribution and tourism within the country, the
administration has planned to maintain existing market share as well as tourist markets to the
new tourists by offering new and strategic services. The Tourism Bureau of Taiwan is divided
into six divisions as well as six offices and these are planning and research division, technical
division, domestic travel division, travel and training division, internal affairs division,
information management department, anti-corruption department, hotel and Lodging department,
personnel department, public relations department and many more. To strengthen the services to
the foreign visitors of Taiwan as well as local residents who are travelling abroad, Tourism
Service Centres have been set up at Taiwan Taoyuan International Airport Tourist Service
Centre as well as Kaohsiung International Airport Visitor Information Centre (Organisation
Structure of Tourism Bureau, 2022).
There are also tourism related issues and challenges that hampers the performance of the
tourism industry (Chen, Ku and Yeh, 2019). The impact of the pandemic situation of COVID-19
across the global world has greatly caused the damage to the economy of the whole world. The
tourism industry is among the one which has highly impacted because of this pandemic. The

process of concentrating on the visitors who are considered as the most helpful within the
tourism industry as well as developing sustainable strategy for conducting the business
operations is a major issue as well a challenge within the tourism industry of Taiwan after the
pandemic situation got over. The travelling patterns as well as the decisions related to it were
highly impacted by the perception of the safety and adversely impact the economy of the
respective country. With this perception potentially influencing the international tourist activity
of Taiwan, the Taiwan Tourism Bureau is required to extend more ways to change this
perception by favourable media, market education and marketing (Taiwan Tourism Sustainable
Strategy, 2022).
The major tourism policy of Taiwan is to implement sustainable tourist development
plan. The Tourism Bureau has continued to execute a policy that consisted of the five basic
strategies for creating a sustainable, happy, innovative, diversify, localised industry along with
adding value within the respective industry as well as offering a safe environment in order to
satisfy tourism social responsibility (Hsiao and et.al., 2018).. These five strategies include
expanding experiential tourism, developing smart tourism, guiding industry transformation,
expanding and diversifying markets as well as invigorating domestic travel. Such kind of
program has targeted to evolve as well as diversify the global markets along with strengthening
the base of the domestic tourism and making the Taiwan a significant smart, friendly and
experiential visiting place within Asia (Sheppard and Fennell, 2019). These executions also
sought to actively generate a favourable cycle of the tourism development within the Taiwan as
well as to spur developing domestic economy along with peripheral industries. Such kind of
tourism policy includes established accessible travel environments at 13 national scenic area
administrations based on the travel route concepts and universal design techniques (Sokhanvar,
2019). Along with it, this policy has also continued to enhance the quality of Taiwan Tourist
Shuttle, Taiwan Tour Bus, and Information Station services. As per the tourism policy of Taiwan
of developing a sustainability strategy for the tourism industry after the pandemic situation of
COVID-19, the 2030 agenda for the sustainable development has provided a shared blueprint for
prosperity as well as peace within the global world. The pandemic has greatly impacted the
economy of the global world and tourism industry is one of the leading industry that is highly
influences because of the pandemic situation of COVID-19. Decrease in the business operations
within the tourism industry has impacted the overall economy of the country (Sun and Hsu,

2019). Through seeking this worst situation of the economy, the government of the respective
country has decided to design and develop the sustainable strategies for the tourism industry of
the Taiwan. By implementing the sustainable strategies of tourism within the country has now co
trolled the economic situation and with the help of this kind of strategy, the tourism industry is
now generating considerable amount of profits and for later period, the government of the
country is still practising sustainable development strategies for the respective industry that
would help it in enhancing the level of profitability as well as productivity within the country.
Taiwan Tourism policies that were framed by the government of the country in order to focus on
the process of diversification within the tourism industry has succeed within the country. The
tourism industry within the Taiwan is undergoing a great transition in which the implementation
of the different strategies is highly significant because the conditions of the market strategy as
well as transformation of the industry were not good. In order to strengthen the tourism industry
within the Taiwan, the government of the respective country has established different working
groups within the central, eastern, northern as well as southern tourism regions of the country so
that it can form some unique tourism attractions in the nation (Teng and Chen, 2019). The
regional alliance in respect to such kind of tourism policy was formed by the local governmental
agencies will help in coordinating as well as distributing the resources of the tourism regions in
order to establish new tourism hotspots. Enhancing the tourism industry within the home country
is another kind of strategy that is intended by the government of the nation for executing in order
to improve the tourism industry with the political system of the country that subsidises civil
servants to visit the country by making use of the Taiwan Traveller Card. Therefore, as per the
scenario, the government of the country has prioritised the diversification with the strategies of
the tourism in order to satisfy the needs of industry in a better way.
From the evaluation of the policy of developing a sustainability strategy for Taiwan’
tourism industry, it is evaluated that outbreak of COVID-19 across the world has greatly
impacted the economy of the country as it has caused huge damage to the global economy. As
per analysis of tourists from various nations, the amount invested by tourists from distinct
countries is focused on multiple items and there are also sub-items that they specifically wished
to buy (Teng, Wu and Wang, 2020).
In order to meet the goals of the above mentioned tourism policy, there is a key policy
instrument which is concerned with developing as well as upgrading tourist destination quality in

order to generate more investment opportunities. This will help in increasing the level of the
economy of country within the tourism industry (GLOBAL CODE OF ETHICS FOR TOURISM,
2022 ). The tourism policy of Taiwan can improve its management of tourism services within the
organisations through following legal rules and controlling the prices of the tourism services. It
would help the tourism policy of the country in achieving higher level of profits within the
industry. In order to carry out this key policy instrument, the government of Taiwan has laid out
some of the implementation plans (Winckler, 2019). These plans include developing of 25 new
tourist sites throughout the country in order to generate more and more revenue within the
economy of the country and make it stronger than before. Along with it, the government of the
Taiwan has also laid out the plan of designing the effective internet websites in order to advertise
the tourism industry within the country (Developing a sustainability strategy for Taiwan’s
tourism industry, 2021). Through promoting the respective industry and the organisations that
are offering the tourism services, the government of country can earn a large amount of revenue
and make the market share interested towards the tourism services and the organisations offering
such facilities.
Entry restrictions for the foreigners to Taiwan in response to the COVID-19 outbreak are
another kind of Taiwan Tourism policy (Wu and et.al., 2020). The Central Epidemic Command
Center (CECC) has declared that the country would permit the business travellers of the foreign
country in order to take entry in the Taiwan for conducting business operations and related
investments, settling contractual obligations as well as for employment.The Ministry of Foreign
Affairs would adjust the rules as well as regulations of the entrance accordingly for the foreign
business travellers. In relation to this, the tourism policy framed by the administration was that
these travellers must compiled the related documents prior to apply for a specific entry permit
like visa at an R.O.C. Overseas mission (Yang and Lo, 2018). Some people were previously
issued with the special entry permits for the purpose of the business with the expiry dates. The
policy of sustainable tourism development within the Taiwan must now contend with the specific
trends such as increment in using the digital technologies, globalisation as well as shifting
towards the localisation (Yang and Chou, 2018). Most of the businesses also face these types of
challenges like alterations in the tourism source markets, requirement for major transformations
and intense regional competition within the tourism industry. In context to such headwinds, the
Executive Yuan in January in the year 2018 has approved the tourism 2020, which was a four-

year plan in order to sustainable development of the tourism industry within the respective
country. The respective plan has moved to establish Taiwan as a first destination within the Asia
with a value or image for smart technologies, warm hospitality as well as authentic experiences
through expansion along with the diversification of the markets (Yeh, 2019). The country has
developed with invigorating domestic tourism, directing the transformation of the industry,
development of the smart tourism and fostering the different experiences of the travel.
Recommendations
It is recommended to government of Taiwan to use strategic plans and polices for
purpose of development of tourism related activities. It allows them to increase number of tourist
activities in their country that allow them to ensure economic development in their countries. It is
important for them as it allow them for purpose of increasing tourism activities that is important
as it provide them opportunity to earn money and also developing employment opportunities. For
this, they can reduce taxes on tourism activities and also ensure peace in their country. It is also
recommended to government of Taiwan to focus on development of sustainable tourism.
Sustainability is related to providing services in a manner that does not create impact over future
ability. Sustainable tourism is focusing mainly on three components including economy, social
and environmental. In this, government of Taiwan must attract tourism but ensuring they does
not create harm to natural resources that leads to scarcity of resources. Government of the
respective country also needs to balance among different types of resources in their country that
allow them to develop sustainable development. Government should also adopt eco-friendly
policies that do not create impact over environment. With increase in tourism activities,
environment if a country is also affected as due to it. With increasing in tourism activities, people
are cutting trees and develop new building for providing hospitality services to tourism. It creates
negative impact over environment and also tourist of Taiwan are throwing wrapper on roads that
create pollution. In order to avoid it, government of the country should develop and adopt eco-
friendly policies that are important for them. For this government should emphasis on recycle,
reuse and reduce. These are important in order to ensure eco-friendly polices in country and also
reduce pressure on environment. It also helps them for purpose of controlling pollution level in
their country.

CONCLUSION
From above explanation of the essay, it has been concluded that the analytical aspect of
tourism policy analysis is utilised to propose functioning definition of tourism policy as well as
elaborate the related elements of such type of public activities. It has also described the
instruments that are available with public who make decisions for reaching to the pre-defined
objectives of the business. Within the essay, Tourism has been considered as a key economic
sector that helps the respective industry in enhancing its productivity as well as efficiency. This
essay has also included various concepts that were related to Taiwan such as volume of tourism
as well as value of economy within the country. It has also included the concept of tourism
administration of the Taiwan that has controlled the governance along with the funding process
within the country. In this existing essay, the issues as well as challenges that are in relation with
the tourism have also been concluded. Along with it, various policies of tourism within the
Taiwan have also been described and evaluated within the essay. Furthermore, recommendations
have also been given to the administration of country in order to enhance the level of economy
and its growth.

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