Promoting Tourism in CBD Sydney

Running head: TOURISM PROMOTION
TOURISM PROMOTION
Name of the Student:
Name of the University:
Author Note:

1TOURISM PROMOTION
Executive summary
In the central business district of Sydney, the amount of tourism gets reduced in the winter
season as winter is truly unbearable in the southern hemisphere. In order to increase the rate
of visit through promoting new event in Australia, has become essential. This report has
therefore found out what new event can be started in this area and how the long and short
term goals can help the authority to mitigate such problem. By utilising the resources in this
season and using the best method of promotion of the event like food festival, the CBD area
of Sydney can attain the goals.

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Table of Contents
Introduction:...............................................................................................................................4
Findings:.....................................................................................................................................4
Selection of event:......................................................................................................................4
Short-term and long-term recommendations:............................................................................5
Additional infrastructure, services and expert knowledge:........................................................7
Assess and measure the success:................................................................................................9
Conclusion:..............................................................................................................................11
Recommendations:...................................................................................................................12
Reference:................................................................................................................................14

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Introduction:
The aim of this paper is to discuss the promotion of new events in the Central
Business District or CBD region of Sydney that so that this can attract the tourists from the
country as well as from the different nations of the world. This report will be discussing the
best event suitable in the CBD region of Sydney aligned with the strategies for promoting
tourism in winter season. The report will be detailing short time and long-time
recommendations so that the number of visitors in this region in the off season can be made
possible. For promoting and accommodating the tourists in this region positively, additional
infrastructure, services and expertise will be required that can help the tourism department of
this region to promote their initiatives to the target markets. This report will also be
discussing the methods of assessing and measuring the success of the events of increasing
visitation. Finally the report will be concluded with the appraising of established strategies
and theories to create appropriate solutions to the issue of lower visitation.
Findings:
Selection of event:
Central Business District or CBD region of Sydney faces reduced amount of visitors
in the winter season especially from June to August. This is due to the fact that the continent
experiences temperate weather most of the years but winter in Australia is unbearable to most
of the residents. The southern states experience cooler winters hence the tourists from the
country as well as from the other places tend to avoid to visit this place. In such situation, the
selection of the event attraction is important so that it can attract the target market properly.
As CBD region of Sydney is the most important commercial centre of Sydney and the state
capital of New South Wales area, food festival for three day tenure will be effective for