Tourism Trade Exhibition: Planning, Target Audience, Vendors and Budget

MANAGING PEOPLE AND ORGANISATION 1
Name
Student ID
MGT 600
Institutional Affiliation

MANAGING PEOPLE AND ORGANISATION 2
Abstract
The report has focused on trade exhibition event that was planned to take place in
Melbourne's convections and exhibition center. The main aim of planning the event was to create
awareness and promote different cultural activities in tourism sector. The alternatives planned
events site was Sydney convectional exhibition center located at Sydney city and Brisbane
convention and exhibition center locate at the city of Brisbane. The Melbourne's convections and
exhibition center was chosen because of several factors such as successfulness of past events,
cool climate, gooed economy, high population, good infrastructure such as networks and
transport and above all the city has highest number of tourists destinations and cultural centres.
The target audiences of the event were grouped into segments of geographic, psychographic and
demographics. The main targets of the event were companies doing business of promoting
cultural products, businesspersons, middle and income individuals. To make the event
successfully, different vendors and suppliers provided the event with necessaries such as
materials and other operational resources. The vendors, suppliers and staff were comparative
providing high quality of services to the participants. The estimated budget for the event was
estimated to be $2300. The budget ran the event effectively. The timeline of the event started 6
months before with planning and collection of materials taking 6 months, Generally, the all
process of event planning took almost six months. The report ended by concluding that event
was successful although a few unusual challenges were experienced.

MANAGING PEOPLE AND ORGANISATION 3
Table of Contents
Abstract..........................................................................................................................................2
Introduction and Event description.............................................................................................2
Target audience..............................................................................................................................5
Target audiences for tourism trade exhibition event.................................................................6
Vendors and supply.......................................................................................................................7
Tourism Trade Exhibition Budget...............................................................................................8
Timeline..........................................................................................................................................9
Proposed revenue for the............................................................................................................14
Conclusion....................................................................................................................................14

MANAGING PEOPLE AND ORGANISATION 4
Introduction
Events play key roles in human society. Torkildsen (2012) define an event as planned
performances and acts that gathers people at a specific place at a given time. Events are
important to function for the community as they provide the community with the opportunity of
asserting their identities and sharing of celebrations and rituals with others. Furthermore, events
are classified according to their type and size. Events that are classified by size include mega-
events, hall marker events and major events. Other events are classified by type like business
events, cultural events, sport etc. Furthermore, events can be classified according to the industry
they are governed like tourism, hospitality, medical, technology and mining. Therefore, the
report seeks to focus on tourism trade exhibition that is aimed at promoting and creating
awareness of cultural products to both domestic and foreign visitors in Australia.
Event description
According to Rittichainuwat & Mair (2012), a trade exhibition is an organized event that
makes companies in a certain industry to come together and demonstrate their latest services and
products, examine latest marketing trends and opportunities, study activities of rivals and meet
with customers and business partners. The tourism trade exhibition plays a significant role in
marketing and business networking. Furthermore, the event seeks to revive the fashions and
cultural products that are declining in the market as the world is evolving every day. Through the
tourism trade exhibition, people will meet with different companies at their own level in the
supply chain as well as potential buyers and potential suppliers. Furthermore, there will be a
central tourism trade show with booths that are designed for people and companies that are
interested to exhibit their services and goods. At the entrance, people will be awarded
refreshments like chewing gums and sodas that will keep them motivated to stay at the event for
long hours. Throughout the day, other events or activities apart from the trade exhibition will
take place. There will be seminars for continuing education on matters that are relevant to the
tourism sector. The seminar will address best practices like regulations, opportunities, trends and
challenges that are affecting different companies and customers in the promotions of cultural
activities. Furthermore, in the event, there will be some sharing of cultural meals with other
social events in the evenings and keynote speakers. The booths will host different companies and
their customers with a range from elaborated construction and simple tables.