This document provides an analysis of Gold Coast as a tourism destination. It explores the attractions, activities, amenities, and accessibility of Gold Coast, highlighting why it is an ideal tourist spot. The document also mentions the efforts made by the Australian government to support the tourism industry.
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Introduction Theconceptofdestinationmarketinginvolving promoting a specific location. Destination marketing has been gainingalotofpopularityinthecontemporarybusiness environmentasithelpfulinachievinghighereconomic prosperityforaregion.Forthisproject,therewillbea consideration to Gold Coast, it is a metropolitan city in the Australia. Task Destinations are considered to be an amalgams of tourist orientedproductsandservices.Theamalgamsarealso considered to be elements which are helpful in creating an overall tourism experience and assist in managing their impact overaregion.Belowmentionedaresomeofthecrucial elementsfortheanalysisforGoldCoastasatourism destination. Attractions: Gold Coast is known to be one of the Australia’s finest playground.It can be said that attraction in the region a beautiful combination of natural and man-made. ThemajorattractionsinGoldCoastinvolvesbeaches, fascinating neighborhood, theme parks and theme parks and rainforest. Gold Coast beaches spread around an area of 35 miles spreading across coastline which provides a calm and soothing feeling. For adrenaline junkie, there are some specific theme parks designed such as Wet ‘n’ Wild and Dreamworld. The list of attractions in the lies in almost all the categories be it heritage, nature, shopping, sightseeing and water sports. Activities:GoldCoastpossessesacombinationofdifferent activities which are for people irrespective of their age groups. Natural attractions and parks are its one of the major attraction which carries a sub-tropical rain forest provides a calm nature oriented feelings. For the young blood there are some of the best amusements and theme parks in the southern region of Australia. Water activities such as Jet boating, diving and kite surfing are some of the activities that people cherish when theyvisitGoldCoast.Relatingtobeachactivitiestherearewhale watching activities as well. This activity focuses on being up close and person with the largest recognized water living being on the planet. 12
Amenities: Gold Coast is known specifically for its hosting trends. This place carries all types of accommodation services such as 6 star suites, motels, holiday houses and apartments. So irrespective of the budget of the person he/she will always find a suitable accommodation in Gold Coast. There are plenty of accommodation which are present alongside the coast line portraying a breathtaking view. There are numerous award winning accommodation available in the region. When it comes to food, this location possess finest culinary scene located at beach costs and there is some trendy rooftop cocktail at the Burleigh heads. Therefore, it can be said that there is no shortage of food and eating outlets in the region.
Access: Accessibilityhave alwaysbeenone of themajor considerationoftheAustraliantourismauthorities.Thereisan availability of many direct flights from around to the world to the nearest international airport of Brisbane. Shuttle bus have been planted at the airport which takes approximate an hour to reach Gold Coast. For intra- country travelers there has been number of flights directly to the destination of Gold Coast in Coolangatta. Additionally, there are range of initiative undertaken by tourist authorities to improve the accessibility to such regions. Tourists can hire a scooter or a wheel chair to ensure ideal mobility to all the places. There has been an improved bench access at beaches which is another initiative for improving accessibility to all the people irrespective of their physical challenges. Ancillary Services: In Australia, the national, state and regional government are working to make sure that tourist operations are carried out in a smooth manner and continuously making efforts to improve the statureoftouristactivityinthecountry.Consideringthepresent circumstances of corona pandemic, The Australian Capital Territory have delivered a $137 million package specially designed for tourism industry and related businesses. There are a series of webinars designed with an intention to inform people how to deal with this situation and make attempts for its improvement.
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Conclusion At the end, it can be said that Gold Coast ticks in the all the right boxes as a tourist destination and person visiting Australia for any reason should pay Gold Coast a visit. There is a presence of numerous items such as parks, beaches and manmade attractions which assist in emerging as an ideal tourist destination. References Books and journal Gretzel, U. and et al., 2016. Smart tourism destinations: ecosystems for tourism destination competitiveness.International Journal of Tourism Cities. Brouder, P. and et al., 2016.Tourism destination evolution. Routledge. Lai, K. and Li, X., 2016. Tourism destination image: Conceptual problems and definitional solutions.Journal of Travel Research,55(8), pp.1065-1080. Viken, A. and Granås, B. eds., 2016.Tourism destination development: Turns and tactics. Routledge. Mach, L. and Ponting, J., 2018. Governmentality and surf tourism destination governance.Journal of Sustainable Tourism,26(11), pp.1845-1862. 31