Understanding the World of Tourism: Key Providers, Destinations, Activities and Customer Profile

Introduction (include a definition)
• The understanding of tourism is basically defined as to get the idea and
knowledge of specific destination and various things which are developed
in ancient times. The cruise tourism is a part of tourism industry and it is
one type of ship which is highly used by travellers for reaching and visiting
to various destinations (Khaydarova and Joanna, 2022).
• It has been idenified that is a very effective and non stop business and in
this type of business positive relationship are easily maintained between
company and customers for long time. The report will covers key
providers, destination, activities and customer profile.
Destinations/ activities/ sub-types
•The various and highly popular cruise destinations are the atlantic
Atlantic Islands, Mediterranean, Northern Europe and others. In these
destinations travellers are able to see artistic work which includes
paintaings, statues and others. In these destinations big museum are also
present and in these museum above mentioned things are stored. When
the cruise are strongly connected with popular destinations then
definitely the revenue of cruise tourism are easily increased with low
time. Therefore, destination is a very essential element for cruice
company for sustaining the popularity in tourism sector between
customers for long time. For increasing the popularity of cruice, the
various companies developed various routes for enhancing the reach of
their services to customers effectively.
• The activities which are carried by cruise in tourism industry is to
run the functions of ship in effective manner. Second activitiy is to
facilitate to facilitate lexurious or quality rooms and food services to
travellers (Kim and Lee, 2020). With help of this type of facility
customers always try to avail this type of services for long time. The
other activities which are conducted by cruise management within in
ship during the time of travelling are Extreme water slides, Rock
climbing walls and others.
• The various types of cruise which are worked in the tourism sector
for all types of travellers are Lexury cruises, family cruises, classic
cruises and others. In these type of cruises services and prices are totally
different for all customers. Due to providing different prices and services
at various cruices needs and desires of all customers are fulfilled in time.
Conclusion
After the above analysis it concludes that in todays time the growth of tourism are
increasing rapidly. In tourism industry the positive relationship between employee and
customer are easily sustained for long time. The report will cover key providers,
destination, activities and customer profile. The understanding of tourism is basically
defined as to get the idea and knowledge of specific destination and various things
which are developed in ancient times.
Future trends
Key providers/ organisations
• The various organizations who are connected with the cruise
tourism are expedia group, carnival coorporation, royal
caribbean group, MSC Cruises, cruice line holding and others.
With help of these type of organizations the activities of cruise
are easily run in smooth manner. Due to the effective
coordination of these companies cruice easily sustained their
profit margin and popularity in tourism industry for long time.
The major advantage of cruise is that here all types of
facilities are provided to customers during the time of
travelling.
• Due to providing lexurious and high quality facilities travelers
are highly attracted and due to this the profit of cruise are
highly increased with in low time. In cruise tourism the above
mentioned companies made lot of investment for sustaining
the popuarity of their services and goods in ship and between
customer's for long time. Due to the effective and high effort
of various cruise companies the travelers in the ship are able
to travel for long distance and able also able to enjoy their
travelling for long distance. With help of maintaining the
happy mood of customers, the ship companies are able to
maintain strong relations with them for long time. The
industry of tourism is essential for the improvement of
economic system globally.
• It has been analysed that in future many organizations and
cruise companies have the opportunities for expanding
their services. Because their income or revenue are
directly connected with the customers fund which is
facilitating them in the form of ticket. Due to this it
necessary for tourism industry and cruise that they must
keep standard in their safety and quality effectively.
Because when they maintained safety and cleanliness in
their area then definitely the visits of customer's in the
form of tourist are highly increased for long time.
• Due to facilitating best quality goods and services to
tourist their sale are highly increased within low time.
Tourism has been emerged as a fastest growing industry in
UK and other countries with an annual growth rate 3.8%
per annum. To make tourism is one of the highly
productive and successful sector it is necessary for them
that they must use advanced technology for running their
services quickly. Due to the effective use of technology
tourism industry is able to send the data of their
destination quickly. With help of quick service customer is
able to buy the tickets quickly and in this way they are
ready to visit in various tourist destinations for long hours.
References
• Khaydarova, L. and Joanna, I., 2022. Dark Tourism:
Understanding the concept and the demand of new
experiences. ASIA PACIFIC JOURNAL OF MARKETING
& MANAGEMENT REVIEW ISSN: 2319-2836 Impact
Factor: 7.603, 11(01), pp.59-63.
• Kim, C. and Lee, S., 2020. Understanding the cultural
differences in tourist motivation between Anglo-American
and Japanese tourists. In Japanese tourists: Socio-economic,
marketing and psychological analysis (pp. 153-170).
Routledge.
• Koens, K., Postma, A. and Papp, B., 2018. Is overtourism
overused? Understanding the impact of tourism in a city
context. Sustainability, 10(12), p.4384.
• MacLeod, N., Shelley, J. and Morrison, A.M., 2018. The
touring reader: Understanding the bibliophile's experience of
literary tourism. Tourism Management, 67, pp.388-398.
• Maxim, C., 2019. Challenges faced by world tourism cities–
London’s perspective. Current Issues in Tourism, 22(9),
pp.1006-1024.
• Mayaka, M., Croy, W.G. and Cox, J.W., 2018. Participation
as motif in community-based tourism: a practice
perspective. Journal of sustainable tourism, 26(3), pp.416-
432.
Threats
Due to keeping high price in
their services customer's are
get limited which leads to
increase their financial loss.
Strengths
The cruise tourism of UK have the talented work force
and stong financial support which leads to sustain their
performance and prodctivity for long time (MacLeod,
Shelley and Morrison, 2018).
There are various advanced and effective resources
which is used by the cruise tourism for running the
activities smoothly.
Opportunities
With help of advanced technology the cruise
tourism is able to attract customer in large
number by providing discounts and other offer.
With help of using various technology the
popularity of tourist industry are highly
increase within low time.
Weakness
It is very low opportunity for
attaining more consumers interaction
due to lack in the support by
sponsers.
Due to shortage talented employees in
cruise tourism workload are highly
increased.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
As already discussed above tourism is refers to various places or destination
which facilitates meaningful knowledge to tourist during the time of their
visits. That meas the cruise tourism is directly linked with tourist industry for
generating revenue. Here tourism and cruise tourism both are targeted mosty
young generations and children's for enhancing the profit and selling of tickets
(Koens, Postma and Papp, 2018). Because only those type of customers have
the value and also liked to travel in cruise very much. Due to targeting these
type of customers on demographic criteria the cruise are able to sustain their
performance and productivity for long time. Due to the visit of huge number of
customers in various tourist destinations they easily understand the value of
culture and also get other knowledge from the guide. In this way strong social
relations are developed between customer and firm for long time.
This types of customers are come from various countries because the
tourist industry and cruise are connected from various parts of the country.
With help of targeting these type of customers the value of the historical facts
and value of painting, art and culture are easily sustained for long time.
Tourism in the England contributes nearly £106 billion for the financial system
of the united kingdom. In addition this, this additionally generate 2.6 tens of
thousands and thousands jobs in the nation. The reason for attracting the
customer in large number in cruise is that they are conducting interesting
programmes and providing best quality food and other products to users
accoridng to their needs and desires.
In today's time the market of the cruise tourism or tourism are very high in
comparison with other business. Because in this sector travelling of peoples are
very high and especially young generations and children's like to travel in
various locations by ship very much. Due to having this type of passion and
interest, the various travel agencies are connected directly with customers. Due
to having direct connection the need and desires of customers are quicly
identified by cruise companies during the time of receiving tickets. Due to
providing lexury facility to users the popularity of various cruise destinations
are effectively sustained for long time.
In 2011, there were 208,880 VAT registered businesses in England in
tourism sectors, including accommodation, food and drink, transport, travel
agencies, cultural activities and more. In 2019 the global cruise tourism
welcomed 29.7 million passangers for travelling, created jobs for 1.8 million
people around the world and contributed over 154 billion to the global
economy. In 2021, the cruise industry bounced back further, welcoming almost
13.9 million passengers worldwide. However, this is still only 46% of the
passengers that cruised in 2019. Royal Caribbean carried more passengers than
any other cruise line in 2021.
In tourism the culture and tradition of various places are highly adapted by
travelers. Due to keeping high quality standards and providing best offers,
goods and services to users the revenue of cruise and tourism are highly
increased within low time. Due to increasing their revenue and market share the
cruize industry have the chance for enhancing their services and also run their
cruize in new route. With help of serving quality goods and services customers
are ready to pay any type of price to them for long time. In this way the
popularity of tourism are strongly sustained in minds of customers for long
time.
Understanding the World of Tourism