Tourist Attraction: Hilton Birmingham Market Segmentation, Branding, and Customer Satisfaction

This report analyzes the market segmentation, branding, and customer satisfaction strategies of Hilton Birmingham, a popular tourist attraction. It explores their market segmentation approach based on geographic, demographic, and psychographic factors. The report also discusses the brand value and positioning of Hilton Birmingham in relation to its competitors. Additionally, it examines how the organization meets the needs and demands of its customers through the use of the marketing mix.