Tourism Destination Analysis: France and Global Trends

This assignment delves into the world of tourism, analyzing France as a tourist destination and examining global trends that shape the industry. With a focus on data-driven insights and real-world examples, students will gain a deeper understanding of the complexities and opportunities in this dynamic field. From market research to sustainable development, this comprehensive analysis covers it all.

TOURIST DESTINATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destinations and generators of world with regard to income generation and visitor
numbers.......................................................................................................................................1
1.2 Statistics determining current and future trends of tourism destination...............................2
TASK 2............................................................................................................................................3
2.1 Cultural, social and physical features of tourist destination in accordance with their appeal
.....................................................................................................................................................3
2.2 Features of developing and leading tourist destination.........................................................5
TASK 3............................................................................................................................................6
3.1 Appeal of France and Mexico...............................................................................................6
3.2 Influence of characteristics on appeal of tourist destination.................................................6
TASK 4............................................................................................................................................7
4.1 Issue which impact popularity of tourist destination............................................................7
4.2 Potential for responsible tourism which assist in enhancing host community at worldwide
tourist destination........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourist destination is the key concern of modern era as it has given rise to varied
concepts such as urban and responsible tourism where maintaining sustainability of travel
destination is essential for travelers as well as tour operators. The assessment is focused on
analysis of junior product analyst of Travel Titan who will outline 5 tourist destinations which
are key income generator and have increase visitors numbers in comparison to other travel places
across the world. Further, it will discuss cultural, social and physical feature of travel places to
develop understanding over their appealing factors. Thus, it will be identify issue which impact
popularity of tourist destination and potential for responsible which enhance values of host
community.
TASK 1
1.1 Tourist destinations and generators of world with regard to income generation and visitor
numbers
Tourism is the major contributing industry across the globe where the focus of tourism
service provider to serve travelers satisfaction and maximize income generation. The five tourist
destination of UK and Europe are France, Spain, Brussels, Amsterdam and Portugal. IN
accordance with this, approximately 87.7 million travelers arrive in France from where the
country is able to maximize more than 90 million returns. Apart from this, tourist arrival in Spain
is approximately 75.6 million and contribute 16 % of total earning to Spanish gross domestic
product. Further, Brussels have 6.3 million visitor each year which denotes its growth and
economic contribution for development (Capone, 2015). Further, the increasing number of
visitors on leading tourist destination reflects improvement like, wealth and job creation.
However, France is one of the leading tourist destination with 90 million travelers every
years. The success of tourist activity is denoted by country, physical, social and cultural factors
where the destination aim at serving respect to immigrants, travelers, visitors regardless of any
difference. The ethical values of the country are reflected by its literacy rate which is 99 %. The
french government do not compromise on educational standards which is the best support to
economic growth and development.
France is most supported tourist destination because of its cheese, wine, love,
compassion, fashion, beaches and monuments (Khodadadi and O’Donnell, 2017). Tourism
industry of France contributes 77.7 billion Euros to gross domestic product of french economy.
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As per this, contribution it is articulated by junior product analyst of travel titan that 30 % of
contribution is from international tourist whereas 70 % is from spending from domestic tourism.
In 2013, it was reported that 85.7 million international tourist traveled to France while in 2016
tourism business contributed 198.3 billion Euros to GDP which is huge amount and denotes the
growth of industry and destination.
However, from the analysis of junior product analyst it is determined that tourism
employment in France created 2.8 billion job opportunities directly and indirectly which reflects
support of government to the tourism business. The example which indicates France as most
popular international tourism destination is most visited tourist attract of country that is Disney
land with 16 million visitors, Eiffel tower will 6.3 million tourist and Louvre with 9.5 million
travelers.
1.2 Statistics determining current and future trends of tourism destination
As per Oppewal, Huybers and Crouch, 2015, it was identified that in 2016 there were
82.6 million international tourists in France. The increasing number of tourists in France denotes
implication of digital technologies like social media advertising by tourism firms, travel agencies
and hotel bookings has transformed the ease of meeting customer expectation. It can be said that
the France is the major supporter of technological equipment and tools which attract tourist and
supports comfortable experience in country which is the major advantage to industry which has
boosted income and visit of international travelers. As per increasing global population, it is
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Illustration 1: Arrivals of international tourist in France
(Source: 82.6 million foreign tourists in France* in 2016, 2017)

identified that there has been ha tremendous increase in silver hair tourist. It is estimated that in
2012 there 12 % aged population travelling which will increase by 21% to 2050.
Apart from this, tourism trends are segregated according to behavioral trends and
characteristics which is discussed below:
Inbound tourism
 As per inbound arrivals in France there is a increase in reach which is 83.5 million that
indicates increase if 1 % (France: Tourism Market Insights, 2017).
 In accordance with inbound arrivals there is expected increase in visitors by 2022 which
will make tourist number up-to 94.3 million (The Business Environment and Culture of
Mexico from the Perspective of Finnish Companies, 2017).
 In accordance with tourism trends of France in 2017 it is analyzed that majority of
travelers came up to explore world of fantasy, wine, luxury goods and cuisine.
Outbound tourism trends
 Domestic tourism plays vital role in managing tourism growth of France where n 2017
there were 194.5 million domestic travelers who explored France tourism trends of
France.
 It is estimated that till 2028 there will be decrease in traveling cost and booking cost
because of technological advancement which will lead to rapid increase in domestic
arrivals (The Business Environment and Culture of Mexico from the Perspective of
Finnish Companies, 2017).
 In accordance with future trends it is determined that stay facility for domestic traveler
will be acknowledge by government which will increase consumer spending.
Also, it can be outlined that digital pace will also face rapid change and trends till 2025 will be
collaborated to SO Mo (social + mobile). This will increase demand of online travel by boosting
mobile access which will support 24*7 accessibility of customer expectation (10 mega trends
about the future of Tourism, 2015). Further, it is predicted that technological trends till 2030 will
experience robust growth specifically for tourism business by supporting Robot (maintenance,
room service and guest service).
Statistics to determine tourism destination trends in future
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Figure 1: Number of international tourists on leisure or business trips in France between 2015
and 2027* (in millions)
[Source: Number of international tourists on leisure or business trips in France between 2015
and 2027* (in millions), 2019]
From the above graph it could be analysed that number of tourist who arrived in France
during 2015-2017 were 82 million and this is expected to grow till 117 million till 2027.
TASK 2
2.1 Cultural, social and physical features of tourist destination in accordance with their appeal
Features Leading tourist destination Emerging tourist destination
France India
Cultural France is famous for its passion for
food where people love to explore
difference cuisine, cheese and wine.
National Medieval ArtMuseum, The
Eiffel Tower, Gardens of the château
India is known for its rich architecture
and ancient history that attracts
tourists to visit this country. It is
considered as the birthplace of many
religions like Hinduism, Jainism etc.
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de Versailles is common places which
are major tourist attraction of country
(France: Tourism Market Insights,
2017).
The destination is inspired by Gallo-
Roman and Celtic culture.
and has many cultures that has shaped
its glorious past.
The Taj Mahal is the most attractive
tourist destination monument that is
also considered among the seven
wonders of the world.
Furthermore, there are other buildings
of national importance such as India
Gate, the Gateway of India, Qutub
Minar, Humayun's Tomb which has
inspired various artists across the
globe.
Moreover, Indians are famous for
their hospitality and rich food and
languages, festivals, cuisines and
many more. These have made India as
one of the emerging destinations in
tourism.
Social The people of France are proud of
their language and religion which is
diverse which makes it a leading
destination of world.
The second religion of France is
Demographics led the foundation for
classification of customers group.
They are divided on the basis of age,
gender and preferences.
However, there are few challenges
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Islam.
The literacy rate of country is 99 %
which denotes strong control of
government over educational
standards.
such as theft, kidnapping etc. in this
country.
Further, this destination is struggling
with corruption issue. It is the major
concerns and leads the public to
conduct illegal activities.
Physical The coastline of France is spread over
2130 miles around waters of English
Channel to Bay of Biscay and
Atlantic Ocean to Mediterrean sea.
Homes of French people are located
captivating beaches.
It is located in the Indian Ocean sub-
continent and also has diversified
physiological features. It has few
parts of the Himalayas,Deccan
Plateau, Plains and Thar Deasert.
There are around 35 sites that have
been added under the UNESCO's
Heritage Sites at the world level and
have paved the path of tourism in
profitable manner. For e.g. Ajanta
Caves, Agra Fort and more.
2.2 Features of developing and leading tourist destination
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Spain Iceland France Germany India
Physical The development
of physical
features of the
tourism that will
help the firm to
enhance their sales
and improvement
of tourism
activities.
As the location is
well known for
the physical
features like
Volcanos etc.
Thus, this will
help the firm to
increase the rate
of tourism in the
country.
The placing of
the beaches and
mountains,
providing a
continental
climate around
the destination.
This physical
feature can be
utilized to
promote tourism
facilities within
the country.
Known for
beautiful
beaches, rivers
and mountains,
the nature based
physical features
of the country
help the firm to
develop travel
and tourism.
It is becoming
one of the
famous tourist
destinations of
the world. It has
wide range of
features that
make it
interesting to
visit. It has
plains, water
bodies,
mountains, hills
range and such
other features.
This has
supported the
country's
government to
employ people
for imparting
knowledge about
history and
geography in
effective
manner.
Social The social
structure of Spain
is much vibrant
Known for the
decent people, the
social structure of
A rich and
effective society
structure
Known for its
social structure,
this will help the
There are
different people
from different
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and acceptable to
development of
travel and tourism
features.
the firm is
adaptable to
tourism activities.
supports meeting
of social needs in
tourism.
firm to enhance
the tourism.
classes,
religions, castes
and geographical
regions. It makes
India appealing
as there are
many things to
visit and travel.
Cultural Culture will help to
promote country as
suitable tourism
destination.
It will lead the
tourist to get a
new exposure in
country.
This will provide
the good
experience on the
destination.
It will excite the
travelers to have
a good tourism
facility in
country.
There are more
than fifty
languages that
are spoken in
India along with
different dialects
and influences.
Along with,
there are many
religious sects
that live together
and thus Indian
culture is a
mixture of many
cultures,
traditions and
religious beliefs
systems.
TASK 3
3.1 Appeal of France and Mexico
3.2 Influence of characteristics on appeal of tourist destination
Incorporated in power point presentation
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TASK 4
4.1 Issue which impact popularity of tourist destination
In accordance with analysis of Junior product analyst of Travel Titan, it is been identified
that there are major factors which impacts popularity of tourist destination which are as follows:
 Lack of Human resource: One of the major factor which influences tourism services of
country is lack of trained workforce or travel agents who assist tourist entire their trip
(Narangajavana and et.al., 2017). It is important for the government of country to focus
on training and development of manpower in order to provide necessary assistance to
travelers because the individual are unaware pf physical, social and cultural feature of
tourist destination.
 Lack of communication: Linguistic differences is the major cause of communication
barrier impacts traveling of tourist. However, it is important for the tourism industry and
travel titan to training translators because it is the basic need of tourist which helps the
individual in exploring the tourist attraction easily.
 Lack of transport: Transport facilities helps the people in connecting sites and making
travel simple for tourist. However, it is the major weakness of various destination across
the globe because of congestion. In this the travelers is unable to explore various
attractions because of time consumption in traveling from one place another (Kim, Huh
and Jung, 2017). For example, transport network of France is popular across the globe
and is considered a major inspiring factor for becoming leading tourist destination.
 Quality of hotel and infrastructure: Accommodation and hygiene management of
hotels plays a vital role in enhancing tourist destination. In accordance with analysis, it is
determined that management of hotel and travel plans is the priority of tourist and
therefore it is important for the travel total to focus on prior booking of transport and
hotel facilities in order to control negative impact of destination on traveler (Luo,
Becken and Zhong, 2018).
 Lack of facilities and services: It comprises, employment, manpower, technology,
development, etc. which influence travelers decisions. In accordance with analysis of
product analyst, it is determined that increased investment by countries is managed robust
growth in various services and facilities. For example, Hoteliers of UK comply corporate
with travel firm for offering travel packages at affordable prices which includes transport,
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accommodation, visit to tourist attracts and entertainment. Combination of all these
services has helped various tourist destination in overcoming major weaknesses like lack
of facilities, communication, resources and transport (Guedes and Jimenez, 2016).
4.2 Potential for responsible tourism which assist in enhancing host community at worldwide
tourist destination
Responsible tourism has become important for the tourism industry as it helps in
managing sustainability in environmental, economic and social factors of tourist destination.
Stakeholder involvement in tourism services has become must because it helps the tourism
organization in establishing control over short and long term influence of growth and
sustainability (Chen, Shang and Li, 2014).
However, it is important to promote responsible tourism because increasing activities of
tourist are leading to climatic changes, increasing global warming, red alarm situation, natural
disasters etc. These are the environmental impact at tourist destination which are increasing
because of urban tourism and increasing tourist activities (Hanna and et.al., 2018). Involvement
of government is necessary for setting regulation for managing tourist activities which will aid in
reducing transportation, and waste management which is the major cause of increasing
environmental fluctuation. On the other hand, it is argued that arctic poles are treated to flow of
water on poles which restrict tourism activities therefore it is important for the industry make use
of advanced equipment and technically equipped shipped to support sea traveling of visitors.
Apparently, it can be said that promotion of responsible tourism has become necessity
for host community because it supports popularity which helps in increasing number of visitors
like France is one of the most visited tourist destination of world with 90 million tourist. In
addition, the income generation from tourist is also highest in France in comparison to Britain,
Mexico, Iceland. For example, otre-Dame de Paris generated 13.6 million every year, 10.5
million is earned from visit of Basilique du Sacré-Coeur and 8.5 million from Louvre Musuem.
Apart from this, increasing tourism is also related to exploitation of human rights,
unethical practices, theft, terrorism, etc. In accordance with this, it is necessary of the tourism
firm to company with governmental regulation and legislation which aim at protecting right of
domestic citizen as well as traveler (Della Corte and et.al., 2015). Further, it is important to
improve security at tourist attraction to maintain safety of travelers and security of particular
destination. For example, Victoria museum in London is highly secured where traveler are not
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allowed to touch the objects and artifacts. Further, the government to various tourist destination
like Britain, France, Iceland have implied regulation which aim at protecting environment,
human right act to protect rights of domestic citizens, employment rights to create job
opportunities for the people in tourism industry (Zamfir and Corbos, 2015).
CONCLUSION
The assessment summarized analysis of junior product analyst of travel titan who
articulated five most popular travel destinations of UK and Europe on the basis of number of
visitors and income generation. Further, the analysis outlined about present and future trends of
France which is one of the leading tourist destination of world. Likewise, it discussed about
physical social and cultural features of leading and merging tourist destination that is France and
Mexico. Thus, the study concluded by summary on responsible tourism and actors which impact
feature of tourist destination.
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REFERENCES
Books and Journals
Capone, F. ed., 2015. Tourist Clusters, Destinations and Competitiveness: Theoretical issues and
empirical evidences. Routledge.
Chen, Y.C., Shang, R.A. and Li, M.J., 2014. The effects of perceived relevance of travel blogs’
content on the behavioral intention to visit a tourist destination. Computers in Human
Behavior. 30. pp.787-799.
Della Corte, V. and et.al., 2015. Customer satisfaction in tourist destination: The case of tourism
offer in the city of Naples.
Guedes, A.S. and Jimenez, M.I.M., 2016. Conceptualizing Portugal as a tourist destination
through the textual content of travel brochures. Tourism Management Perspectives. 20.
pp.181-194.
Hanna, P., and et.al., 2018. Tourist destination marketing: From sustainability myopia to
memorable experiences. Journal of Destination Marketing & Management. 9. pp.36-43.
Khodadadi, M. and O’Donnell, H., 2017. UK press and tourist discourses of Iran: A study in
multiple realities. Leisure studies. 36(1). pp.53-64.
Kim, R., Huh, J.H. and Jung, J.B., 2017. How Potential UK Tourists Perceived South Korea as a
Tourism Destination Brand.
Luo, F., Becken, S. and Zhong, Y., 2018. Changing travel patterns in China and ‘carbon
footprint’implications for a domestic tourist destination. Tourism Management. 65.
pp.1-13.
Narangajavana, Y. and et.al., 2017. The influence of social media in creating expectations. An
empirical study for a tourist destination. Annals of Tourism Research. 65. pp.60-70.
Oppewal, H., Huybers, T. and Crouch, G.I., 2015. Tourist destination and experience choice: A
choice experimental analysis of decision sequence effects. Tourism Management. 48.
pp.467-476.
Zamfir, A. and Corbos, R.A., 2015. Towards sustainable tourism development in urban areas:
Case study on Bucharest as tourist destination. Sustainability. 7(9). pp.12709-12722.
Online
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France: Tourism Market Insights. 2017. [Online]. Available through:
<http://www.wesgro.co.za/pdf_repository/Tourism%20Market
%20Insights_France.pdf>.
82.6 million foreign tourists in France* in 2016. 2017. [Online]. Available through:
<https://www.entreprises.gouv.fr/files/files/directions_services/etudes-et-statistiques/
4p-DGE/2017-06-4p-N71-EVE-ENGLISH.pdf>.
The Business Environment and Culture of Mexico from the Perspective of Finnish Companies.
2017. [Online]. Available through:
https://www.theseus.fi/bitstream/handle/10024/123426/opparivaslmis..pdf?sequence=1
10 mega trends about the future of Tourism. 2015. [Online]. Available through: <
https://www.tornosnews.gr/en/special-reports-statistics/trend-report/13860-10-mega-
trends-about-the-future-of-tourism.html>.
Number of international tourists on leisure or business trips in France between 2015 and 2027*
(in millions). 2019. [Online]. Accessed through:
<https://www.statista.com/statistics/767930/number-foreign-tourists-france/>.
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