Understanding Tourist Destination Marketing

This assignment delves into the complexities of tourist destination marketing. It examines various factors influencing a tourist's perception of a destination, including its image and branding. The role of digital platforms in shaping tourist information search and destination choice is also analyzed. References from reputable sources like Annals of Tourism Research and Tourism Management Perspectives are included to support the discussion.

TOURIST
DESTINATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1.1 Analysing main tourist destinations and generators of the world in terms of visitor
numbers and income generation..................................................................................................1
P 1.2 Analyse statistics to determine tourism destination trends and predict future trends........4
TASK 2............................................................................................................................................6
P 2.1 Analyse the cultural, social and physical feature of tourist destinations explaining their
appeal to tourist ..........................................................................................................................6
P 2.2 Compare feature of developing and leading tourist destinations.......................................7
TASK 3............................................................................................................................................8
P 3.1 Investigate and analyse the economic and political characteristics of a designated
destination with France and UK destination...............................................................................8
P 3.2 Evaluation of how the cultural, economical and physical, political and social
characteristics of these countries affects its appeal to tourists....................................................9
TASK 4..........................................................................................................................................10
P 4.1 Analyse issues that affect the popularity of tourist destination.......................................10
P 4.2 Discuss the potential for responsible tourism to enhance the hots community at
worldwide tourist destinations..................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In this documentation, this assignment defines about tourism industry in the UK and
France effectively and the tourism sector plays most essential role in respect of development
nation efficiently. Moreover, this study refer to relevant organisation tourism data which displays
about numbers of visitors profile and income generation during year by year. Along with this,
both the countries France and UK, how the cultural, economic, physical, political and social
characteristics plays significant role in order to attraction of tourist in both countries in effective
manner.
TASK 1
P1.1 Analysing main tourist destinations and generators of the world in terms of visitor numbers
and income generation
Alton tower: This is one of the popular theme park resorts in the UK which is located in
Alton, Stafford-shire, England. Theme part resort is operated by Merlin entertainment group in
the country effectively (Frenzel, Koens and Steinbrink, eds., 2012). In this park, some essential
entertaining things are included which is theme Park, water park and mini golf and hotel
complex. This is one of the leading revenue generator in the industry which provides several
kinds of effective tourist facilities in the industry and furnish efficient entertainment services to
visitors. In 20th century, in was transformed into a theme park and opened a number of new rides
from 1980 onward. From the 2016, statistical of visitor profile in the country, This is the second
most visited theme park in the UK.
Disneyland Paris: This is also one of the leading theme park which is located into France
country. The park is an entertainment resort in Marne-lalvallee, this is one of the most explored
theme park in the UK effectively(Pons, 2016). The resort covers broad ares at the place where it
is established. Moreover, this is most attractive theme park in the country as well as which shows
its colorful, vibrant and cheerful and bustling delectation park in the UK. The park is also kown
as Euro Disney Resort, this provides super fun, shows, animated movies and discovering the
little world as well.
Comparison of number of visitors profiles:
Alton tower numbers of visitors from 2009-2016
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From the above table, it could be seen that numbers of visitor profile has been decreasing
as compare to Disneyland park, because of services effectiveness of the organisation towards
their customers in the park (Wang and Pizam, eds., 2011). In year 2009 the numbers of visitors
are high but year by year, its counting of visitors is decreasing frequently. The park need to
furnish more attractive theme park services as compare to Disneyland Paris park which increase
numbers of visitors in the company.
Disney Paris park visitor profiles from 2009 to 2016
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As the results of advanced economic condition of Paris tourism industry, it has been seen
that, the attendance of numbers of visitor profile in decreasing frequently in the organisation
because of lack of effective services towards their customers in effective manner. As compare to
2009 to 2016, it has been seen that numbers of visitors are moving other theme parks and
decreasing revenue generation of the company effectively.
Alton tower income generation statistic from 2009-2016
From the above table it could be seen that Alton tower has been increasing its growth
from the tourism industry effectively year by year because of changing in its organisation
entertainment services effectively within the firm (Jovanović, 2016). The organisation has been
gained income high level as compare to Disneyland Paris park.
Disney Paris park income generation statistic from 2009-2016
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Disneyland Paris park also increasing its revenue year by year frequently. The
organisation is making improvement in its services more effectively and furnishing attractive
theme and entertaining facilities to their customers in the country effectively. A Million of Euro
generating by company from the industry effectively,
P 1.2 Analyse statistics to determine tourism destination trends and predict future trends
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From the above statistics, it could be said that, in modern world the trend of tourist
towards visiting several kinds of different-different tourist comes in the country for several
regions in the country effectively. From the above statistics of different-different countries, it
could be said that they are making highly contribution in the income generation in the country
effectively (Jacobsenand Munar, 2012). So this could be said that tourism sector of the UK must
make improvement in its all areas effectively which increase revenue generation rate of the
country in more efficient form. The ration of population in the country in raising frequently year
by year which assist to know me about to their current trends and visitor effectiveness in the
country in more effective manner. From the above analysis, it is stated that the growth of tourism
industry is increasing toward its various destination in the country effectively and the tourism
companies in the country need to furnish more effective entertaining facilities and implement
innovation on their business so that future growth of the industry could be examined effectively.
In each country, tourism and travelling sector play vital role in order to generation of income
from the market and also economic stabilities of the country effectively.
From analysis, it could be stated that demand of tourism sector is increasing year by year
and in case of Alton tower and Disneyland Paris theme park in UK, both are leading players in
tourism revenue generation from the market efficiently. Disneyland Paris have been updating its
services continuously and implementing innovative techniques to provide virtual work in the
theme park and also furnishing several other attractive entertaining services which define its
growth in the industry effectively (María Munar, 2011). Both companies have noticed that on
comparison of London, Spain and Manchester, it could be said that they have properly assisting
country in terms of increasing its trends is country and also, oversee countries around the world.
Both the organisations need to allocate more innovative services in terms of increasing its trends
towards the various countries in the world.
Hence, it could be stated that both the organisations have achieved effective growth in
tourism industry and from statistics, future growth of sector would be increased sufficiently
according to the current trends of organisation efficiently.
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TASK 2
P 2.1 Analyse the cultural, social and physical feature of tourist destinations explaining their
appeal to tourist
The Analysis of culture, social and physical feature of tourist destination is as following.
Cultural feature: One of the major influences on the tourism sector which is cultural
aspects of the country effectively. There are various changes has been developing at the regional,
domestic level and international level across the world. UK is one of the popular tourism sector
in the world and they have several kinds of tourism venues such as Arts, Museum, theme parks,
resorts and restaurants, Monuments, Beaches and Historical places in the country. Most of
cultural people who has willing to visit the country effectively (LIU and WANG, 2010). These
all public spots are related to various culture of the country properly and it also increases the
sales of revenue generation in the country in effective manner. People of different-different
countries have willingness to visit several counties for various purpose on other hand has
resulted into amalgamation of culture of different countries in UK. Visitors of the UK belongs to
different-different culture and they have different perception to visit in the country. In the whole
process of tourism in the country, there are several kinds of tourism business such as small and
big enterprises get benefits from several religious visitors in the country effectively. Hence,
Tourism sector of the country, always promote historical values and cultural beliefs of various
communities in the country which increase the growth of there region efficiently.
Social feature: Social aspect is also one of the crucial aspect of the tourist industry in UK
effectively. There are major contribution of social aspect in the country by which each one of
person has been feeling equality within the firm. The industry has been creating job in the
tourism sector effectively and this trend has displayed an increasing trends at annual level rate of
5 % within the country effectively. From the above analysis, it could be said that die to tourism
many homes are depended in the income of tourist in UK and this provides livelihood and bring
stability in the society efficiently. The social aspect of the company is regional and national level
as well as, because tourist industry in the UK furnishing significant services within the industry
according to social needs and demands in the industry in more efficient form. Alton tower and
Disneyland Paris theme park provides sufficient services at the park according to various social
demand in the company in effective manner, which raise its values in the industry in efficient
form.
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Physical feature: Varied of physical aspect presented here in the UK by which the
country has various tourist spots, so its customer get attracted towards its in more efficient
manner. The UK has multiple numbers of tourist resources and geographical features by which
the country can able to attract its tourist in the country in more effective form. There are various
tourist geographical sections in the UK, towards the tourist attract mostly in terms of satisfying
their demands within the country effectively (Lopes, 2011). These regions are Scotland, Ireland,
Wales, England, London. Among these regions London is one of the popular place where
international visitor prefer to come first instead of visiting other regions in the UK effectively.
Scotland and Northland is one of the popular place in the country which is famous for its cultural
features and heritage based tourism resources such as ancient castles and other monuments in the
country effectively. Both organisations are located at major place of the city and attracting
people to having its entertaining services within the country effectively.
P 2.2 Compare feature of developing and leading tourist destinations
Social features of Paris and London: The London is considered to be one of the leading
player in the tourism sector among all the tourist destinations in the world effectively. From the
other tourist destination in the world, London is one of the most preferable country, which is
famous for its river themes in the country effectively. London is the capital of England and they
have large number of population in the country which is mostly dependent on the tourist income.
Moreover, the government body of London furnishes effective tourist services within the country
by which each tourist who comes to visit its several geographical feature, who get attracted its
fabulous places which is known for exploring in the country appropriately. Social feature of
London defines that, most of tourist is arriving in the country in terms of religious basis and
cultural base. Numbers of cultural factor also affects tourist to visit its cultural and heritage
places in city. Numerous museums are located in the city which is affecting its cultural sector to
attracting its clients to coming in the country for visiting it. Most of British museum located in
London city which influence its visitors to exploring it frequently. On the other hand, Paris is
another well-known place and highly visited place by tourists. Further, the support that are
provided by government is also effective and it enables to grow the economy in effective
manner. However, there are one of the issue that is faced by local people and that is income
disparity and formation of permanent underclass. The rate of crime rate is high and so this
negatively affects the tourism. The legal aspects make impact on the effectiveness of the
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destination as in the rules and regulations of the government policies to be followed by every
investor or tour operator. The sectorial cap which is the highest limit of the investments in the
country in a particular sector also restricts the development of any destination. By considering all
these factors we will compare both the destinations and then will select one as the next
opportunity for the company.
Cultural feature of Paris and London: Disneyland is one of the essential attractive
destination of France, which attract mostly tourists to visit in the country in more effective form
(Kassean and Gassita, 2013). France is well known for its romantic image and stunning
architecture and attractive museums which is best known in the world. Eiffel Tower of Paris is
also one of the attractive feature of the country which increase the visitors' numbers in the
country effectively. In accordance with the culture of Paris it includes Art, History and culture in
the country in effective form. The country have world famous heritage sites which pull in visitors
to select this destination to visit in the country effectively. Feature of France city refer to various
cultural values and religious connection of social people to France country attracting them to
coming up in the country to visiting it. French cruise facilities also affecting tourists to coming
in the country to having variety of accommodation facilities. Cultural factor and diversity of
attractive culture of France also affecting clients to selection of this destination for visiting.
France is a developing country and every industry is growing with the country’s growth. So there
is a high potential in the market of the country and the tourism industry is also having potential.
On the other hand, culture of London is concerns of music, festivals. Engineering, etc. further,
London is considered to be the culture capital of the world in spite of disputed within other cities
internationally. Further, it is renowned for its theatre quarter and West End theatre. Moreover,
there are variety of objects and landmarks as their cultural icons that are associated with London.
Physical feature of Paris and London: City of Paris covers about 41 square miles.
Further, it is located between two islands named 'Ile Saint-Louis' and 'Ile de la Cite'. Moreover, it
is located on the River Seine. On the other hand, London covers about 1579 square km. The
River Thames cuts London in half, this creates southern northern halves.
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TASK 3
P 3.1 Investigate and analyse the economic and political characteristics of a designated
destination with France and UK destination
UK's characteristics: The tourism destination of the UK have developed characteristics
by which this is knows as famous places to visit in the country effectively. The Anton Tower is
one of the famous place in the country and who comes to visit in the country, they must visit this
theme park in the country. UK have several economical, political characteristics by which they
can develop its tourism destination within the country effectively. The country now has been
increasing its various features in the country by which they can generate revenue from the
tourism places efficiently (Zainal, Zali and Kassim, 2010). In case of UK country, it has large
number of economy which generate from the tourist industry in the country effectively. The UK
economy is one of the leading economy in the world which has large contribution in it of tourism
industry which raise its rate of economy in the world efficiently. Visitor prefer to visit in several
destinations in the UK which is most popular exploring spots in the country. UK has food
infrastructure and museums, resorts, hotels and some attractive historical places which attract
peoples to visit the country effectively. Political body of the country making contribution to
increment in effectiveness of tourism department of the country efficiently. The political feature
of the country provides some important values to the country to make development in its tourism
destination efficiently.
France characteristics: France is well known country in the world and it has large
number of tourist spots in the country in effective form. The country has developing its some
effective tourist places and make it attractive by which the economy of the country could be
raised effectively. France has 37 sites which comes in UNESCO world heritage list, these is also
one of the essential thing by which they can increase effectiveness on tourism industry properly.
Paris is the capital of France and this is the third most visited country in the world. France
political characteristics defines that, it has world most attractive museums which is well known
in the world. The country has also world more identifiable landmark which is Eiffel Tower and
this is the most visited monument in the world effectively. The country;s political characteristics
defines that, the country government is focusing on developing its major tourist spots effectively.
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P 3.2 Evaluation of how the cultural, economical and physical, political and social characteristics
of these countries affects its appeal to tourists
Promotional activities of the government towards its tourist sector is one of the essential
characteristics of the country which attract visitors in the country in more effective form. Now in
case of the UK government, they are conducting existing companion in order to attract its
customers in the country in more effective manner. The promotional activities of the government
of the UK and France is one of the most attractive form in the country which make negative and
positive impact on the tourism industry of the country (Sartori, Mottironi and Corigliano, 2012).
There are various tourist attractive spots in the country and heritage sites in France which attract
its tourist in the country in more efficient form. The political feature of both counties make
positive impact in the tourist sector of the country in more efficient manner. They organise
several political functions in the country and by many political leader comes in the country for
different-different purpose which support the countries tourist department to increase its revenue
effectively. In case of both country, their government furnish attractive allowances on some
special holiday in the country which pull in its customers effectively in the country and several
attractive holiday's features attract peoples in the world to comes to these countries and use of
their tourist services efficiently.
Moreover, the country also generating its revenue from the tourism industry in the
country in most effective way. Economic factor also make impressive impact on the profitability
of the business in the country effectively. Economic factor could make negative influence on the
business environment in case of inflation rate increase in the country effectively. This may
change the decision of visitors to avoid this country because of its high expensive rate of
inflation in the country efficiently (Beritelli, 2011). Social factors of the country also make
impact on the effectiveness on the tourism industry in the country. The government of both
country's government is making efforts in order to support their country's tourism and make
country safer for tourist. Variety of social factor affect visitors to explore these countries
effectively and who belongs to Christian community who comes mostly in the country in order
to visit most of its religious temple and historical places in the country appropriately. There are
numerous attractive places located in these countries such as theme parks, museums, resorts and
hotels, historical places, religious temple etc. these factor attract most of the communities in the
world to comes in both countries in terms of visiting its most beautiful places properly.
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TASK 4
P 4.1 Analyse issues that affect the popularity of tourist destination
Varied of issues could be determined in the business environment who attract most of the
tourist destination in the world in more effective form. In case of France and UK, both countries
have several popular tourist spots bit they also have some essential issues which make negative
impact on the popularity of tourist destination within the organisation in more efficient form.
These issues are as following:
Environmental factor: The leakage of tourism in both counties have negative impact on
the tourist industry. Positive environment of the country, beautiful sceneries and attractive
favourable weather of the country attract tourist in the country most. In case of France and UK,
both country have favourable and impressive weather in the county, but some of environment
issues also make negativity on people in terms of visiting the country effectively. The
temperatures of country in summer and winter can make influence the popularity of these
designations negatively and positively (Prayag, 2010). In case of both countries, winter time is
most crucial time in the country and major issues occur in winter time because of over falling of
snow in these countries and over raining season in the county may cause of flood in the country.
These issues being cause of decreasing rate of tourists in both countries effectively. Environment
of both countries is most attractive part, which influencing its clients more to coming in the city
for visiting purpose. So it can examine that, attractive environment circumstances of both
country may affect tourist to visit both cities again and again.
Socio-economic factor: Varied of socio-economic services is being cause of effect these
countries' tourism destination effectively. In case of both country's there are several socio-
economic facilities are providing in the industry efficiently. Financial accommodation services
such as banking and financial services availability in these countries affect the business in more
efficient form. Tourism in both countries make attract tourist where all accommodation services
presented there in the business environment effectively. Moreover, various modes of travelling
such as proper road, railways services and airport services etc. make attract tourist to visit the
places of the country effectively. Diversity of attractive culture of London and France city
making influences upon its tourist-er to increment within arriving tourist-er in country more and
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more. French art and heritage places which is related to social culture of its visitors also affecting
them to coming up in marketplace again and again.
Religious factor: Religious factor also play a vital role in respect to attract tourist in both
countries efficiently. Most of the peoples who belongs to several regions visit several countries
fore religious purpose in the country effectively. Several sentiments, emotions, beliefs and
religious purpose attract the people mostly in respect to comes in both destinations at one time in
their life. To satisfy their spiritual needs in their lives efficiently. Variety of religious living in
both cities and some heritage bodies are also located here which is attracting visitors to coming
up in the city for religious purpose. Hence, it can be said that, in order to celebration of variety of
cultural festival, mots of people prefer to select both destination as one of the best location to
exploring and celebrating religious festivales.
Trends in tourism:New trends make an impact in the popularity of the destination as in it
increases the quality and reach of the tourist products in the world. Like government of countries
are involving to grow the tourism sector and digitalisation is helping to increase the reach and
accessibility of the activities in the tourism sector.
Physical features:Popularity of any destination is ultimately depends on the places and
attractions to be visited by the tourists in the country. The more the places to be visited with
attractive features the more popularity will be there of any destination.
Natural disaster: Natural disaster affects the popularity of the destination. After natural disaster
the country is unable to fulfil the supply or manage the requirements of the tourists like
infrastructure and transportation etc
P 4.2 Discuss the potential for responsible tourism to enhance the hots community at worldwide
tourist destinations
Responsible tourism could be refer to the method of developing the way of tourism in
perfect manner by which they can generate more effective services in the industry more
effectively. In context of reducing the negative effects on tourism sector could assist the industry
in order to sustain in the market in proper form. Tourism sector of both country furnish effective
employment and new job opportunities to the people in the UK efficiently. The local people of
these countries can get effective benefits in the country when tourist rates are high in the place.
In both countries most of their people is concerned to tourist in industry and various monument
place get funded by the tourism exercises in the country effectively (Laws, 2011). Rich culture
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heritage of both these countries can increase the rate of the tourist in the country in more
efficient form. This is the major responsibility of the tourist industry to make positive impact on
the economy of the country efficiently.
Apart from it, both country's tourism sector are responsible for dealing with some of
critical issues like terrorism which is facing by France and UK. Effective measurement is
required to assess in the country by which they can proper protect the each one of like people in
the country efficiently. In terms of enhancement of host community at the worldwide destination,
responsible tourism destination require taking care of heath and safety of tourist so that, it makes
great contribution to take enhancement both great hots destination at worldwide level.
CONCLUSION
From the above analysis, it is concluded that, Tourism industry is one of the biggest
industry at worldwide level and in case of Anton tower and Disneyland Paris theme park, both
organisation is making great contribution in order to revenue generation from the market in
effective form. Moreover, from this analysis, it has been concluded that, both destinations are
facing various issues in the industry and its authorities needs to make efficient development in its
some tourist sector so that effective outcomes can be gained within the market.
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REFERENCES
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