Tourist Destination : Audley Travel Group Limited

Tourist Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Analyse tourist destinations and generators of world in terms of income generation and visitor
number ...................................................................................................................................1
Analysing statistics for determining tourism destination trends ...........................................3
TASK 2 ...........................................................................................................................................4
Evaluate the social, cultural and physical features of worldwide tourist destinations ..........4
Compare features of tourist destinations in a developing country ........................................5
TASK 3 ...........................................................................................................................................6
Compare appeal of leading tourist destinations with currently developing tourist destinations 6
Evaluate impact of characteristics of tourist destination on appeal ......................................6
TASK 4 ...........................................................................................................................................7
Analyse the issues which affects popularity of tourist destinations ......................................7
Evaluate the potential for tourism for enhancing host community at worldwide tourist
destination...............................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10
.......................................................................................................................................................11

INTRODUCTION
Tourist destination is defined as different places where tourists visits for a day or night. It
is said by WHO that destination is defined as a unique place where a visitor spends at least one
night and experience tourism products like attractions, tourism resources and support services in
a defined management and administrative as well as physical boundaries. In this report there is a
case of Audley Travel Group Limited which is a private company having two offices in London
and Witney. The following report discusses about main tourist destinations and generators of
world in relation to income generation and visitor number (Boes, Buhalis, and Inversini, 2015).
Also this report includes statistics for estimating trends of tourist destination and evaluating
social, cultural and physical features of worldwide tourist destinations.
TASK 1
Analyse tourist destinations and generators of world in terms of income generation and visitor
number
The different main tourist destinations according to tourist arrivals and income generation
are mentioned below -
Destinations Analyse
UK In this tourist destination, popularity for
tourism is due to culture. The GDP of UK is
getting contribution of around 61.9 bn
according to the statistics of 2017. This is
approximately 3.5% of total GDP. There were
around 36.115 million visits in UK in the year
2015. The biggest competent of UK tourism is
domestic tourism (Fatanti, and Suyadnya,
2015). The leisure tourism of UK included both
inbound and domestic tourism up to 59.6% of
direct GDP. Tourism has helped in increasing
employment and according to the statistics of
last year UK tourism gave employment to

around 4,228,000.
France This is the first country among the tourist
destination. This country is known for
generating huge revenue through working in
tourism industry. The contribution of tourism
of France in GDP is approximately EUR67.6
bn according to statistics of the year 2014. the
tourism and travel industry of France has
contributed approximately 1,132,500 job
opportunities. France is serving around 84.7
million foreign visits in the year 2015.
China China is able to place itself in good position of
ranking for world tourism. There is a drastic
increase in travel and tourism of china since
year 2014. The travel and tourism industry of
China has introduced around 26,710,000 jobs.
Spain The tourism of Spain has contributed
approximately EUR58.8 bn in GDP of 2014.
There is increase of 3,2% in the travel and
tourism industry of Spain. This tourism
industry is providing employment to around
870,000 jobs.
Australia There is a great amount of contribution to GDP
of country due to travel and tourism. The
Australian tourism industry suffered financial
crisis in the year 2010 but it developed
gradually since the years (Aarstad, Ness, and
Haugland, 2015). The major tourist
destinations of Australia are Melbourne and
coastal cities of Sydney. Other destinations

includes Goldcoast, Queensland, etc.
Analysing statistics for determining tourism destination trends
The driving forces of travel and tourism industry are emerging changes and trends. There
is high increase in demand of travel and tourism across the world. For having a proper flow of
number of tourists it is important to analyse trends and strategies for tourist destination. The
emerging trends affects threats and opportunities of tourist destination (Boes, Buhalis, and
Inversini, 2016). Predictions are made for tourism destinations in order to provide great services
and development in tourism sector. Current trends are impacting tourism destination of UK and
this can be shown by statistical data of UK. Services offered by travel and tourism industry is
increased when there is increment in demand of leisure tourism. The driving change in tourism
development planning are increase in spending of leisure tourism as well as business tourism.
The government of UK is emphasising on development of tourism products and
associated sub sector such as airlines, accommodation or hospitality services, tour operators,
Illustration 1: Travel and Tourism contribution to GDP

cruise lines, etc (Sheehan, and et.al., 2016). There is an increase in demand of charters in Europe
and this has affected airlines transport. After evaluating this trend, government of UK is focusing
on providing low cost airlines. This will help in attracting more number of tourists. There is also
an increase in sport tourism in Britain and this has created opportunities for enhancing sport
tourism in UK and Britain. Thus government of UK is organising a lot of sports events for
attracting sport lover tourists (Li, and et.al., 2015). There is technological advancement and this
has impacted tourism and travel of UK. Now it is easy to do bookings through online methods
and also now advertisements can be given on online websites (Kiráľová, and Pavlíčeka, 2015).
The technological development and advancement is one of the major trend in UK tourism. There
is prediction of experiencing a growth of rate of 4.7% in travel and tourism in the year 2025.
On the other hand, China is experiencing popularity in tourism sector as there is an
increase in number of tourists in outbound tourism. China has better international expenditure
than other countries. China is doing well in global tourism expenditure. It is predicted that China
will be having rise in disposal income, welcoming currency and less restriction to foreign travels.
TASK 2
Evaluate the social, cultural and physical features of worldwide tourist destinations
In this part of report, there is discussion on analysis of cultural, social and physical
features of Sydney. A place or destination is attractive due to various factors related to culture,
social and physical features. The cultural, physical and cultural features of Sydney are discussed
below –
Cultural features - The main factor on which culture of Sydney is based is attribution to
British empire. This was the first site of British colony in Australia in the year 1788. Sydney is
one of the oldest city of Australia. This city has a dynamic culture and it has different museums,
art spaces and galleries (Cucculelli, and Goffi, 2016). There are various festivals celebrated in
this city naming Sydney festival, Sydney Royal Easter show and Film Festival.
Social features – In Sydney, the main social life depends upon sports events. This city is
known as business hub of the country. The importance of this city has increased a lot in few

years. This city has developed a lot due to economic sectors like real estate, mining, social
community services, etc.
Physical features – The physical features of Sydney that attracts tourists are transport
network, infrastructure, security, safety and gardens. The transport facility of Australia is very
good both inside the city and outside the city. This city has airport which has international
access. This city is quite secure and safe for tourists.
From the above discussion , it is analysed that Sydney is among major cities of Australia and it
has generated a large number of tourists. There was approximately 11.5 million international as
well as domestic tourists in Sydney. This city has evolved over period of time. Sydney is having
a large number of tourists and it is amongst the major tourist destinations of Australia.
Compare features of tourist destinations in a developing country
Pokhra is a city situated in Nepal which is neighbouring city of state capital of Nepal.
Pokhra is the third largest city of Nepal and it also gateway to foot of Himalayas. This city has
various natural and scenic beauty of Phewa lake. There is also presence of snowy mountains of
Himalayas. This city attracts hard core trekkers and it provides trekking tour. This city is
experiencing rapid urbanisation and it has developed a lot since years. This city is amongst the
most attractive tourist destinations of Nepal. Pokhra has developed many shopping malls and
airports for attracting more number of foreign tourists. This also helps in improving facilities and
services given to local people (Brouder, and et.al., 2016). There are several temples and other
religious places in this city. Pokhra has many holy places that are related to Buddhism and
Hinduism. This city is a great mixture of traditional and heritage places and modern
infrastructure. This city is situated close to capital city of Nepal thus there is no problem of
connectivity. This city has opportunity for mountaineers and adventure lovers to spend leisure
time.
It is concluded from the above discussion that both cities, Pokhra and Sydney are having
different cultures. Also natural setting of these cities is also not similar. These cities are very
attractive for tourists and there are also good opportunities for tourist attraction. Both the cities
have good cultural, physical and social features but Pokhra city lacks in having effective physical
and social factors. Infrastructure of Pokhra is not well established. On the other hand, Sydney has
a well established infrastructure thus there are more number of tourists who are attracted towards
Sydney. In Sydney, there is high cost of living but physical attractiveness is not well maintained.

On the basis of social factors, Pokhra has not been developed as there is no business hub. It also
lacks any kind of attraction like education centre or sporting event. There are many opportunities
with Pokhra by which it can attract more number of tourists.
TASK 3
Compare appeal of leading tourist destinations with currently developing tourist destinations
The Liverpool city got prestige status of World Heritage Sites, due to several attractive
architectural heritage. The Liverpool is considered to be one of the important cities with
innovative geographical presence in UK. The core economies of UK is based on Liverpool city
as it is historical tourist destination in world. The culture of Liverpool is blend of Black British,
White British and Asian, who contributed in developing it into metropolitan cities of UK. The
transport facilities provided by Liverpool city have become an effective way for communicating
with other important cities in UK. Also, it has been home for most of the international tourist, as
there are various sporting activities, that generate spark for visiting this place at regular intervals
(Jovicic, D. Z., 2019). Due to attractive sites and entertainment events organised for visiting
tourist, it became most preferred place in tourist industries. Thereafter, Liverpool city is an
important asset of UK, in improving economies at international platforms. The Liverpool city is
also known as manufacturing base and has headquarters with many shipping lines across globe.
The transport facilities, will be useful in connecting almost every city of UK. The effective
communications with potential buyers, help in forming a positive image about Liverpool city in
tourism sector. Therefore, the government of UK should invest in developing the specific
locations for attracting more tourist and converting Liverpool city in tourist destination places. It
will beneficial in generating more revenues from tourism sectors.\
On comparing Pokhara city, which is famous for natural and scenic beauty of Phelwa
lake, with views of snowy mountain of Himalayas in world. The Pokhara city is situated in Nepal
and is gateway to the foot of Himalayas. The city has experienced rapid urbanizations from last
decades. The Pokhara city is home for trekkers, often the tourist needs 25 days for visiting the
city.
Evaluate impact of characteristics of tourist destination on appeal
The various characteristics of tourist destination have a great impact on appeal with the
tourists. These characteristics are mentioned below-

Destination as choice – This is defined as interest of tourists and how much satisfied
tourists are because of destination. The choice or demand of tourists can be changed on the basis
of choice of region, urban or rural area, kind of nature setting like historical, coastal, mountain,
modern, etc (Lai, and Li, 2016). Liverpool and Pokhra have different aspects and they have
different attributes for attracting tourists. Both the cities have lot of great places to attract a lot of
tourists.
Access to destination – Appeal is affected by access to destination i.e. way to reach the
place. This is called as proximity to regions that are generating tourism. The accessibility of
cities is very important to attract tourism. Liverpool is more accessible to tourists than Pokhra.
Although both these cities are located near capital cities of the country, Liverpool has more
established transport ways. Liverpool has great connection of airways as well as roads. This
attracts a lot of international and domestic tourists. Pokhra does not have good connectivity of
roads and bad air transport facility.
Cultural appeal - The various cultural aspects of a destination are festivals, religion and
culture. This factor also consists of cuisines and lifestyles. Liverpool's cultural aspect depends
upon Church. This city has various traditional aspects. On the other hand, Pokhra is a city which
is also famous for religious places.
Features and Attraction – Tourist appeal is also affected by security and other attractions
like events. There can be various reasons for travelling such as education sector. Liverpool has
higher appeal than that of Pokhra. Tourists are attracted by various events and natural
attractiveness (Gómez, Lopez, and Molina, 2015). Pokhra lacks in business hub and it has lower
tourist appeal than Liverpool.
The above mentioned factors reflects that Liverpool has higher appeal than Pokhra. It is
important for Pokhra to focus on it's tourism facilities. This will help to increase the attraction of
tourists towards this city. With the increase in number of tourists, a country can easily develop
it's economy.

TASK 4
Analyse the issues which affects popularity of tourist destinations
There are many different types of issues they all affect popularity of tourist destinations.
They all determine level which attracts tourists towards a destination, some of them are
described below:
Changes in climatic condition: Every individual is adapted to a particular climatic
condition. Some climatic conditions may prove very adverse for their health. They may not
prefer visiting a place whose climatic conditions are not favourable for them. Thus, Changes in
climate may affect a tourist destination in a positive or negative manner both.
Natural Disaster: Natural disasters are very common and uncertain. They can occur
anytime anywhere. If some areas have very frequent occurrence of natural disasters. Then this
will surely affect number of tourists visiting that place in a negative way. So, attempts must be
made by government to make adequate preventive measures for such natural disasters.
Political issues: Different types of political issues also affect number of tourists visiting
any place. If there are lot of issues prevailing at a particular place then it will also negatively
affect popularity of that place (Michailidou, And et.al., 2016). Government of a country should
work upon minimizing such political issues to increase number of tourists.
Terrorism:It is one of important factors which affects choice of destination by tourists.
Terrorism is a big threat for people, as it affects them both mentally and physically. If a place has
very terrorist attacks then it will be less in priority tourists.
Tourism trends:Popularity of a place is also affected by tourism trends prevailing in a
country. If a particular place is very expensive then many people may not be able to afford it. So,
prices at which goods and services are offered in a particular place also affects its overall
popularity. Also, what value a particular place is providing to people visiting there is also of
utmost important from viewpoint of tourists.
Evaluate the potential for tourism for enhancing host community at worldwide tourist destination
Responsible tourism affects overall popularity of a place. It basically deals with various
stakeholders making efforts to increase popularity and attractiveness of a place for tourists (Su,
and et.al., 2019). This is very important especially for all developing countries for example
Nepal is one such country. Responsible tourism is a opportunity, which can help such countries

in developing their economy. There are three types of areas in which tourism planning can be
done such as environmentally, economically and socially. every economy surely gets benefits in
short run, but in long run there are not much benefits in economic and social terms. The need is
that local people must always be integrated in social development of country.
There are many different types of resources available with a country. Efforts must be
made by people of that country to make effective use of those resources to utilize them in
fulfilling the needs of various tourists. A proper tourism development plan must be prepared by
concerned authorities to outline various goals and objectives. This will help them to know their
present state and what they have to achieve.
There are many benefits of developing a responsible tourism for a country which must be
realised them. They must work to reduce negative affect of those factors which are affecting
them economically and socially (Viken, and Granås, eds., 2016). efforts must be made to
maximize economic benefits to satisfy local people and also to increase quality of services for
tourists. Satisfaction of tourists is very important as it will help in enhancing number of tourists
over time visiting particular place. Make more attempts to conserve tourist destinations,
historical places, places of heritage to increase their survival for longer period of time.
There is a very strong responsible tourism in Liverpool. They have abundance of
resources which they invest them to make their city attractive for tourists. Financial resources are
invested to increase number of tourists (Tigre Moura, Gnoth, and Deans, 2015). This has a
positive impact on overall tourism industry in Liverpool. Whereas, Pokhra is located in Nepal
which is a developing country. Nepal also has availability of resources but their investment in
development of tourism is comparatively low.
CONCLUSION
From the above report, it is considered that tourist destination is involved in improving
services and facilities of a place. It is essential for countries to focus on social, cultural and
physical features of tourist destination. By analysing these factors a country will be able to
improve facilities, infrastructure and services of tourist destination. In the above report three
cities naming Liverpool, Pokhra and Sydney are discussed. The discussion suggests that
government of developing countries must focus on tourism so that more number of tourists visit
that place. They must maintain social, physical and cultural characteristics of tourist destination.

REFERENCES
Books and Journals
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Springer, Cham.
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tourism destination competitiveness. International Journal of Tourism Cities, 2(2),
pp.108-124.
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destination. Procedia-Social and Behavioral Sciences, 175, pp.358-366.
Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination
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Brouder, P. and et.al., 2016. Tourism destination evolution. Routledge.
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tourism destination. Current Issues in Tourism. 22(3). pp.276-282.
Lai, K. and Li, X., 2016. Tourism destination image: Conceptual problems and definitional
solutions. Journal of Travel Research. 55(8). pp.1065-1080.
Gómez, M., Lopez, C. and Molina, A., 2015. A model of tourism destination brand equity: The
case of wine tourism destinations in Spain. Tourism Management. 51. pp.210-222.
Michailidou, A. V. And et.al., 2016. Life Cycle Thinking used for assessing the environmental
impacts of tourism activity for a Greek tourism destination. Journal of Cleaner
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Su, M. M. and et.al., 2019. Livelihood sustainability in a rural tourism destination-Hetu Town,
Anhui Province, China. Tourism Management. 71. pp.272-281.
Viken, A. and Granås, B. eds., 2016. Tourism destination development: turns and tactics.
Routledge.
Tigre Moura, F., Gnoth, J. and Deans, K. R., 2015. Localizing cultural values on tourism
destination websites: The effects on users’ willingness to travel and destination
image. Journal of Travel Research. 54(4). pp.528-542.
Fatanti, M. N. and Suyadnya, I. W., 2015. Beyond User Gaze: How Instagram Creates Tourism
Destination Brand?. Procedia-Social and Behavioral Sciences. 211. pp.1089-1095.
Aarstad, J., Ness, H. and Haugland, S. A., 2015. Innovation, uncertainty, and inter-firm shortcut
ties in a tourism destination context. Tourism Management. 48. pp.354-361.
Sheehan, L. and et.al., 2016. The use of intelligence in tourism destination management: An
emerging role for DMOs. International Journal of Tourism Research. 18(6). pp.549-557.
Li, M. and et.al., 2015. A spatial–temporal analysis of hotels in urban tourism
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Online
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