Analysis of Tourism and Destination Image

The assignment provided involves analyzing multiple sources related to tourism destination image. It includes a list of references from academic journals and books, as well as online articles. The sources cover topics such as destination branding, customer satisfaction, and the impact of word-of-mouth on tourist decisions. The analysis aims to provide insights into how tourism destinations are perceived and managed.

Tourist Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysis of main tourist’s destinations and generators in world......................................3
1.2 Analysis of Statistics for determination of trends of destinations....................................4
...........................................................................................................................................6
TASK 2............................................................................................................................................7
Covered in PPT.......................................................................................................................7
TASK 3............................................................................................................................................7
3.1Appeal made by leading Tourist destinations with developing tourist destinations.........7
3.2 Features of visitor’s attraction places...............................................................................8
TASK 4............................................................................................................................................9
4.1 Various issues which affect tourist destination's popularity............................................9
4.2 Potential for responsible tourism....................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
In this present modern times, people from different sections of world are desirous of
travelling and exploring the world to see beauty of natural and man – made tourist destinations.
So, in this regard, various tourist’s destinations are getting hype by passage of time. In addition
to this, it also results in increased income of a country. In this present report different and varied
range of tourists’ destinations in UK and across the globe will be explored. Along with this,
tourist destinations can be characterised with their social, cultural and physical features as well.
Also, in this report, diverse range of tourist destinations along with their statistical data will be
given effect by tourist consultant of TUI group (Laws, 2011). Furthermore, characteristics of
developing and leading tourist’s destinations is also discussed. In this regard, it will be
discussing about the appeal which is performed by recent and current leading tourist’s places
with that of already developed tourist or visitor’s attraction places. In this direction, there are
numerous issues which are to be given importance, as they affect the popularity of different
tourist destination. In the end, this report will be demonstrating the potential and responsibilities
of tourism which enhances its profitability and community.
TASK 1
1.1 Analysis of main tourist’s destinations and generators in world
Tourist destination is a concept which signifies a place of interest, where travellers visit
and explore its beauty featured by cultural and natural values along with its historical
significance. It is a notable fact that tourist destination is of two types that are man –made and
natural inheritance.
In context of UK, it can be considered that it is one of the leading place for visitor’s
attraction and tourist destination place. It is ranked at number 8th in whole world. So, in this
regard, there are various companies which are engaged in business of travel and tourism.
Considering this, TUI group’s is an organization which is number one company in tourism
business. It comprises of its broad and effective portfolio which encompasses of various tour
operators, portals, more than 1800 agencies and 6-7 airlines. The main aim of cited organization
is to satisfy customers by identification of their needs and then fulfilling them.

In this light, there are various tourist attraction places in UK, which can be held
responsible to enhance and boosts its economy. There are lots of beauty attractions points spotted
in UK. Various destinations can be considered as a must watch place. These can be classified as: Tower Bridge London: It is one of the most attractive point which is a joint of Bascule
and Suspension Bridge in London. It was built over river Thames and now it has been
recognised as an iconic visitor’s place in London. Buckingham Palace: It is another place which is famous for its history. It is a palace
which is located at a city of Westminster, is famous for various occasions of state and
royal hospitability. It can also be considered as a focal point of UK. The Victoria and Albert Museum: It is a museum known for diversified decorative arts
and design. It also involves Natural History museum, Royal Albert hall and science
museum.
 London Eye: It is located near bank of river Thames in London. It is a giant Ferris wheel,
which is also called as Coca Cola London Eye. In addition to this, it is also considered as
a largest and tallest Ferris wheel across entire Europe.
Nonetheless, there are certain cities in UK, which are famous for its various and
diversified range of tourist’s destination places. There are four countries in UK, that are England,
Ireland, Wales and Scotland. These above said countries are acknowledged with their own
visitor’s boards and comprises of both manmade and natural features. So, it can be considered
that not only natural but also man made visitor attraction places also contributes in attraction of
customers.
In addition to this, Visitors and travellers always wishes to visit attraction points and
destinations at day time which enables board of tourism to preserve details and information of
visitors for both times. If more and more customers will be attracted towards tourist’s
destination, then it will lead to increase and development of their economy. Tourist companies
like TUI group conducts surveys so as to determine various aspects and thoughts of customers in
regard to destinations. Also, it can be noted that seasonal factors also contribute to increase
income of a country.
1.2 Analysis of Statistics for determination of trends of destinations
There are various tourist destinations which are considered as an attraction point of
various customers which enhances and build an economy of a particular country. In this light,

there are various aspects, which can be utilised for analysis of statistics generated to identify
tourist destination trends.
Considering this, Tour and Travel sector is growing at a rapid rate in UK. In 2016, UK
tourism sector was very effective and efficient. This year was consisting of an inbound tourism
which broke all records of few past years. In this light, around 19 to 50 billion pounds has been
earned by UK due to effective increased tourists. It results in increasing and enhancing economy
of UK. It is a notable fact that visitor’s and travellers form different sections and parts of world
come across UK for serving their own purposes. These objectives can be classified as trips for
business, recreation of family, due to business purpose and break from work etc.
In this direction, international tourism is also a contributing factor which enhances and
boosts its economy. It happens due to the reason of hike in one-use income of tourists. Moreover,
each and every country is developing and citizens are becoming more and more rich so, they
spend their money in travelling and visiting new places. It is a symbol which represents that
Future of travel is high in UK, which will grow at a higher rate in future time as well.
Globalisation is also an important factor which plays a crucial role in growth and
prosperity of business environment. Companies like TUI group, which are engaged in a business
of tour and travel are also desirous and planning of expansion of their business activities across
various parts of globe. It can be considered that various improvements in facilities, technology
rendered to visitors and customers has also contributed its share in development of tourism sector
in UK.

Figure 1Purposes of visit
It can be held that there are several reasons for which customers visit UK. It includes
Holiday, Business purpose and other miscellaneous objectives. Also, in this light, a table has
been presented for the purpose of analysis of tourism destination trends for present and future as
well.
Years Number of
travellers
(in Million
Pounds)
Amount
spent
(in Billion
Pounds)
Average
amount
(Pounds)
Average
Night spent
per holiday
Balance of
payments in
international
aspects
(Billion)
2010 25.73 16.832 625 7.5 -15.100
2011 28.82 17.990 667 7.3 -14.222
2012 30.02 18.112 694 7.3 -13.720
2013 32.42 18.720 700 7.2 -14.820

2014 33.18 20.420 720 7.7 -14.221
2015 33.92 21.456 755 7.8 13.250
2016 34.39 22.850 730 7.6 13.110
Table:1 Trends in Tourism of UK over past 6 years
By effective evaluation of the above mentioned table, it has been apprehended that
number of visitors are increasing day by day, during passage of years. However, income of
average amount is also somehow increasing. Likewise, it can be shown that UK is also
anticipating that its tourism sector will have a hike of worth 160 pounds million by next 5 years
and it will gradually make rise in GDP rate of UK, which provide 4.5 million job opportunities in
UK. Also, government and companies like TUI group has also made some strategies through
which tourism sector will proceed towards way to success.
TASK 2
Covered in PPT.
TASK 3
3.1Appeal made by leading Tourist destinations with developing tourist destinations
As, UK is considered as among leading countries which attract visitors and tourist from
different sections of whole world. It means UK has always been more appealing rather than other
countries which are developing nature (Prayag and Ryan, 2011). There are numerous causes
which serves as a basis to differentiate among leading destinations and developing destinations.
In this light, appeal from different tourist destinations can be considered as a most vital element,
which influences travellers from all over the world. Furthermore, there are many factors by
which one can distinguish among leading and other developing destinations. It can be
demonstrated as:
 Destination: It can belong to both urban and rural area. Moreover, tourists always
desirous to visit urban areas.

 Location: Location can also effect preferences and choices of visitors. For an instance,
coastal destination will be preferred over any other location. Likewise, natural and man-
made attractions are also play a significant role in choosing over a destination.
 Accessibility: It is another aspect which affects Inflow and outflow of tourism of a
country. It means if the place which is nearer to a tourist destination, then it will be
successful in attraction of more visitors (Di Pietro, Di Virgilio and Pantano, 2012).
Moreover, it will also save time of travellers.
 Transport services: These services have their own significance. In case of any
developed or leading destination country, conveyance facilities are one of factors,
customers are searching for.
 Culture: It is the most attractive and appealing factor which attracts travellers and
visitors. In addition to this, people who love wader lust are always wishes to explore new
places and cites due to their cultural values and diversities.
 Others: In the end, there are some other factors which are also considered to be effective
to appeal varied range of travellers and tourists from different sections of world (Tortella
and Tirado, 2011). These includes lifestyle, cuisine, societal life etc.
3.2 Features of visitor’s attraction places
As, each country in this world consists of its own diversified culture and history. Along
with this, different countries have tits own type of tourist destinations. So, considering this, there
are certain features and characteristics of appeal to varied traveller destinations. It can be both in
negative and positive aspects (Pandža Bajs, 2015). Various features in respect of UK, has been
compared with Myanmar, which can be elaborated as:
Physical: It includes the components namely Infrastructure, hospitalities facilities,
accommodations services etc. Myanmar renders good quality service in respect of
infrastructure. However, it is not good in providing some other important facilities which
should also be given to visitors. So, this can be a reason due to which people and tourists
do not favour to visit Myanmar (Žabkar, Brenčič and Dmitrović, 2010). Moreover,
communication channels of the cited company are also not so strong and effective. This
gives rise to issues and problems related to communication. On the contrary to this, UK
has improvised his channels of communication and technologies through which it can
fascinate their visitors.

Economic: Under this facet of appeal to travellers and tourists, condition of UK can be
recognised as stable as compared to Myanmar. This would assist UK in aspect of
investment of resources in different fields (Prayag, 2010). Henceforth, many of resources
are invested in travel industry which permits a country to gain or earn more foreign
exchange from different countries. Likewise, Myanmar is not so much significant in
terms of investment and speculation of resources. Fully and complete utilisation of
resources are not made of Wealth or assets in respect of Myanmar.
Political: In context of UK, travel sector is not only treated as a source of income and
revenue to Government, but also it is a method of developing and maintaining a stability
in terms of political terms (Sartori, Mottironi and Corigliano, 2010). It is so because
various operations and activities that are entailed in travel and tourism sector are
responsible to attract international bodies for a purpose of conducting events at a
particular place. London Olympics can be taken as an example.
Social factors: It can be said that Myanmar is a developing country. Cited country always
focus on to adopt new methods and ways to rise poverty level. So, in the context of
Myanmar, it can be evaluated that standard and quality of living of people is required to
be improvised so that its economy can be boosted up (Oliveira and Panyik, 2015). Also,
issues related to health and safety are also presented there in, which does not attract
travellers to visit place. While in case of UK, literacy rate, more opportunities for
employment are available. Also, better services are also rendered by companies which are
conducting operations of management of travelling and tour business.
TASK 4
4.1 Various issues which affect tourist destination's popularity.
There are various types of conflicts or issues are created which having impact on the
popularity of tourists destination. In this modern era, large number of people are attracted
towards TUI group in order to use its services. There are some issues affect tourist destination
are as aligned below-
Culture issues- Various places selected as tourist destination which having different
culture as well. Moreover, different is culture of places is different from culture of tourists then
they given preference to that. These issues consists customs, beliefs, traditions and behaviour of

people. Due to these conflict people not select such places for travelling. Government of
different countries are restrict some places to go for as such destination. Through this customer
not prefer to go on that places (Lee, Lee and Lee, 2014). Government take effective decision in
interest of people and to safe their country as well. Every place is able to become more popular
because of their attractive rules and policies means free from boundations.
Environment issues- These types of issues consists number of population and level of
pollution. In most of the countries rate of population is very high so that, people usually not
select such places. Higher pollution is able to reduce popularity of destination.
Language issues- Every country having different languages so that, people faces many
issues regarding communication with them. They are not able to properly communicate with
them and due to language problems. Also not able to share other information regarding search
new places in that particular country.
Human rights- In most of the countries human rights are not protected and entire country
is not able to follow rules, regulation and policies which are imposed on them as per the hum an
rights act. So that, tourist not choose that placers for travelling (Molina, Gómez and Martín-
Consuegra, 2010). This factor reduce popularity of that country.
Conflicts with agriculture- The meal of people is depends on agricultural sector. If there
is any conflict arise under this sector then meal of entire is also affect. So that, people usually not
select place where lack of food stuff.
Economic crises- In many places economic conditions are not stable which result less
tourist attraction. Lack of employment, large number of poverty, greater shortage of resources
and much more (Choi, Tkachenko and Sil, 2011). Due to this people not select these type of
countries to visit or spend time as well.
Trade links- Large number of countries having no connections with other countries in
order to export or import of goods and services. Which is main reason of lack customer
attraction.
Political tool- Unstable political position of country is considered as less people
attraction place. Every country have to maintain their political condition which is able to
maintain their market share.

4.2 Potential for responsible tourism.
Every tourist destination place is responsible to take care their customers. TUI group
have to maintain their performance which to attract large number of consumers. They are
responsible to follow rules, regulation and policies which are imposed on them. Staff members
must ensures that company needs to comply with laws accordingly (Reza Jalilvand and Samiei,
2012). Cited firm have to provide proper safe and secure travelling to them to protecting their
interest. There are various responsibilities of tourism are as aligned below-
Identify demand- Tourism sector have to evaluate current or latest demand of their
customers in order to attract them. These sectors are responsible to provide services on the basis
of their demand and preferences through this process they can able to attract large number of
customers and maintain their performance as well. They have to comply with rules which are
imposed on them. Staff members must ensures that company conduct small market research and
identify demand of customers. Through this process they effectively contribute in growth and
development of country.
Reasons for growth- Tourism sectors have to analyse specific reasons for growth and
development of this sector through which they maintain their performance in international
market and attract large number of customers as well. After conduct analyses they try to make
some improvement in their services which are provided to their targeted audiences.
World distribution- Organizations have to deliver their goods and services across the
national border and maintain performance as well. They have to explore their services with
domestics as well as at international level. Through this process they are able to increase their
profit margin and expand business as well.
Collect data- Cited firm is able to gather information of data which are related to current
demand of people while selecting or choosing places for destination. Needs to increase number
of customer through expand their business in another countries.
Planning- With the help of framing of planning and strategies companies are able to
improve their performance. Also have to implement them in effective way in order to attain their
objectives.
Expand business- Firms have to expand business in domestic as well as international
market and try to promote them (The 25 most popular tourist attractions in the world, 2017). For
this purpose they have to use effective methods and procedure which are helpful for them in

order to attain long term success. With the implementation of this plan along with this TUI group
have to provide proper training to their employees in order to improve their skills and
knowledge. Also have to recruit skilful employees which are helpful for them to attain success.
CONCLUSION
On the basis of above report, it has been concluded that TUI group is play an important
role in travel and tourism sector. Various number tourist destinations are analysed along with
number of visitor as well as income generation. They have to determine tourism destination trend
which having ultimate control on performance of this sector. There are different issues which
created while travelling and having impact on popularity of tourist destination. Cited firm is
responsible to provide safe and secure working condition to their customer.

REFERENCES
Books and Journals
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Choi, J. G., Tkachenko, T. and Sil, S., 2011. On the destination image of Korea by Russian
tourists. Tourism Management. 32(1). pp.193-194.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Krippendorf, J., 2010. Holiday makers. Taylor & Francis.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Lee, B., Lee, C. K. and Lee, J., 2014. Dynamic nature of destination image and influence of
tourist overall satisfaction on image modification. Journal of Travel Research. 53(2).
pp.239-251.
Molina, A., Gómez, M. and Martín-Consuegra, D., 2010. Tourism marketing information and
destination image management. African Journal of Business Management. 4(5). p.722.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation: Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp.53-74.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel
Research.54(1). pp.122-134.
Pearce, P. L., 2013. The social psychology of tourist behaviour: International series in
experimental social psychology (Vol. 3). Elsevier.
Prayag, G. and Ryan, C., 2011. The relationship between the ‘push’and ‘pull’factors of a tourist
destination: The role of nationality–an analytical qualitative research approach. Current
Issues in Tourism. 14(2). pp.121-143.
Prayag, G., 2010. Images as pull factors of a tourist destination: A factor-cluster segmentation
analysis. Tourism Analysis. 15(2). pp.213-226.
Reza Jalilvand, M. and Samiei, N., 2012. The effect of word of mouth on inbound tourists'
decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination
in Iran). Journal of Islamic Marketing. 3(1). pp.12-21.
Sartori, A., Mottironi, C. and Corigliano, M. A., 2012. Tourist destination brand equity and
internal stakeholders: An empirical research. Journal of Vacation Marketing. 18(4).
pp.327-340.
Tortella, B. D. and Tirado, D., 2011. Hotel water consumption at a seasonal mass tourist
destination. The case of the island of Mallorca. Journal of environmental management.
92(10). pp.2568-2579.
Vanhove, N., 2011. The economics of tourism destinations. Routledge.
Žabkar, V., Brenčič, M. M. and Dmitrović, T., 2010. Modelling perceived quality, visitor
satisfaction and behavioural intentions at the destination level. Tourism management.
31(4). pp.537-546.
Online

The 25 most popular tourist attractions in the world, 2017. [Online]. Available
through:<http://www.businessinsider.in/The-25-most-popular-tourist-attractions-in-the-
world/articleshow/47520831.cms>. [Accessed on 14th July 2017].
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