Tourism Destination: Analysis, Trends, and Characteristics

Tourism Destination

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................4
1.1 Tourism destinations and generators regarding income generation and visitor numbers.....4
1.2 Analysis of statistics in order to determine trends of tourism destination............................5
TASK 2............................................................................................................................................6
2.1 Social, cultural and physical features of tourist destinations................................................6
2.2 Features of leading and developing tourist destination.........................................................7
TASK 3 ...........................................................................................................................................8
3.1 Comparison of leading tourist destination with developing tourist destination....................8
3.2 Evaluation of different characteristics of tourist destination..............................................10
TASK 4 .........................................................................................................................................10
4.1 Issues affecting tourist destination's popularity..................................................................10
4.2 Potential in relation with responsible tourism so as to enhance host community at tourist
destinations................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism destination can be defined as the place where a tourist visits to enjoy its cultural,
exhibited, inherent, natural and historical beauty. It can also be defined as the physical place with
or without analytical or administrative boundaries where visitors and tourist spend their holidays
(Baggio and Cooper, 2010). This report is based on the topic of Tourism Destination, which is
prepared by business development analyst of the product and business development team of TUI
Group, which has the world's number business of tourism. The aim of the report is to have
understanding regarding UK and various destinations.
TASK 1
1.1 Tourism destinations and generators regarding income generation and visitor numbers
There are several tourism destinations in UK, which helps to attract more and more
tourist and visitors. These tourist destination places are categorised into different types which can
be like: natural attractions, that are developed naturally by having support from nature. Heritage
attractions can be defined as the historical places. Purpose built attractions, which are built for a
specific reason like London tower, Buckingham Palace etc., and events which are like Olympics,
Blackpool Illuminations etc. (Saraniemi and Kylänen, 2011). There are several main destinations
that help in increasing number of visitors also generate more income. Some facts are described
below:
 The UK is ranked as the eighth largest tourism destination by visitor’s number.
 The UK is ranked as the eighth largest tourism destination by visitor’s expenditure.

 British museum was one of the most popular attractions of UK, and welcomes around 5.8
million people.
 The Royal family helps in generating approx. £500 million for tourism of British by
London Tower, Buckingham Palace and Windsor Castle.
 London is always the key attraction for overseas visitors with around 14.6 million
spending for the capital (Baggio, Scott and Cooper, 2010).
 Outside London, Edinburgh Castle is one of the popular destinations for tourists,
attracting around 1.2 million visitors every year.
Some of the major tourist destination is being selected from USA, Spain, UK, Thailand
and Italy, and then the analysis is being made regarding different issues:
Issue USA Spain UK Thailand Italy
Contribution in Economy 8.2% of
GDP
15.2% of
GDP
7.1% of
GDP
9.1% of
GDP
10.1% of
GDP
No. of visitors 26, 817, 000 66, 914, 000 22, 710,
000
32, 127, 000 49, 697,
000
Spending by per visitor £611 £811 £505 £710 £750
1.2 Analysis of statistics in order to determine trends of tourism destination
There are various travel and tourism trends, which will help in the increasing tourism in
country. As a Business Development Analyst of TUI Group, it has been analysed that there are
various trends which exist to help in maximization of visitors attraction. Some of the trends are
as follows: Continued strength of UK market: The market of UK in relation with the travel and
tourism is growing very fast, when planning for travelling, customers look for such
companies who have presence of social media. This make them get more attracted.
 Tourists want to unplug: Tourists want to unplug and sign off from work so as to enjoy
holidays. They want to travel on their own their own terms and conditions. Wi-Fi is the
main requirement for many tourists (Gartner and Ruzzier, 2011).. Discovering unique and untouched places: Tourists always look for opportunities which
help them to explore more and more, especially at those places which are unique and
untouched.