Tourism Development and Management

This assignment focuses on the aspects of tourism that contribute to a destination's overall performance. It emphasizes the need for sustainable management practices and responsible tourist behavior. The report highlights London and Rome as successful tourist destinations, discussing their economic, social, and physical impact. It also touches upon the importance of considering various elements when promoting tourist places globally.

TOURIST DESTINATIONS

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destination and generators of world in terms of visitor and income........................1
1.2 Statistics to determine tourist destination trends and predict future trends..........................3
TASK 2............................................................................................................................................4
2.1 Cultural, physical and social features of tourist destinations................................................4
2.2 Comparison between features of chosen destination with other leading..............................6
TASK 3............................................................................................................................................7
3.1 Economic and political characteristics of designated destination.........................................7
3.2 Impact of economic, physical , political and social characteristics of destination affects its
appeal to tourist...........................................................................................................................8
TASK 4............................................................................................................................................8
4.1 Issues affecting the popularity of destination with another destination................................8
4.2 Designated destination could sustain its appeal with an emphasis on responsible tourism..9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourism is all about travelling of tourist from one place to another with numerous
purposes and motives such as; business expansion, profit maximization, spending quality time,
weekends, vacations and so on. However, due to increase in consumer choice or preferences
number of destinations or city are identifies as a tourist places where members are coming to
fulfil their needs or demands (Barros and et. al., 2011). London and Rome are two most beautiful
places across the international marketplace which is highly popular across the globe to its
attractive parks, museums, seaside resorts and so on. Therefore, assignment is going to highlight
the role of destination in terms of visitors and generating income for nation. Trends which is
emerging in London and Rome and prediction of future trends is also outlining in this project.
Along with this, impact of economical, political and physical features of nation on travellers are
describing in this assignment for making proper changes as per situation demand. Moreover,
influence of several issues on popularity of destination is also framing for enhancing the
knowledge about this subject area.
TASK 1
1.1 Tourist destination and generators of world in terms of visitor and income
Tourism is a term which helps in improving the existing conditions of an association by
attracting numerous of travellers that are visiting for distinct purposes. However, tourist
destination of any country is classified in two terms such as international and domestic that
means if local people are moving here and there then its called regional movement. Whereas if
foreign members are coming with several purposes it means it is a international trip. Thus, UK
and Italy these two places are seen as most populous state for tourism due to its beautiful nature
which attract high range of customers in every year. Their main objective is to gain more or more
benefits by offering best or marvellous places to visit. London and Rome these two states are
considered as capital of UK and Italy due to which they get succeeded in attracting maximum
number of clients ( Boniface, Cooper and Cooper, 2012). For example; some are coming for
study purpose, business, family time, enjoyment, friends trip, official and so on. It means both
the countries are very rich in terms of tourist destination places due to which they are gaining
more or more attention of consumers.
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Additionally , UK is receiving half of its income from tourism industry only because
through this they can easily contact with people living across the global market. As a result it
helps in enhancing the performance of corporate world also by introducing number of ways of
generating revenue. Apart from this one thing need to be determined that in today’s modern era
travel and tourism is seen as a major source of income which resulted in maximization of job
opportunity to numerous unemployed person. Therefore, London is improving their performance
by capturing minds of domestic as well as foreign clients. According to the report of tourism
agencies it has been identified that around 150 million GBP is touched by tourism industry in
2015 and till 2020 it will expected as that this sector will cross the 200 billion GBP. As a result 5
millions jobs get emerges in entire procedure of development of travelling world. Meanwhile, it
is assumes that UK is get succeeded in gaining maximum revenue on yearly basis and increasing
it by 5% in every coming year (Choi and et. al., 2011). As a result UK is also becoming one of
the most populous place as a tourist destination from which London is top most one due to their
attractive areas.
On contrary to this Rome is also most beautiful city in Italy because of various factors
such as; population, economy, marvellous nature, infrastructure and so on. It means, this place is
also seen as best place amongst visitor destinations. Therefore, because of all these things
tourism industry is expanding at larger extent which is beneficial for overall nation and world.
London Rome
Visitor profile Prefer by mostly students to
completed their studies, couples to
spend their lovable times, business
men’s to gain more profit and so on.
Mostly liked by artist to design
something new or different,
businessmen’s because this country
is having maximum number of
populations. Around 15000 in a day
Places to visit Attracting around 17.4 millions due
to more than 200 places to roam.
More than 200 to visit
Rank Country Regional
market
Number
visited in
2010
Number
visited in
2009
% change
5 Italy Europe 43.5 M 43.1 M +0.9%
6 United Europe 28.0 M 28.1 M -0.2%
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Kingdom
1.2 Statistics to determine tourist destination trends and predict future trends
London is seen as a topmost place for attracting consumers in a minimum time period by
satisfying needs of clients with their various areas which are totally unique and different from
others. However , trends in tourist destination is emerging at high extent due to changing in
consumer taste or preferences. Along with this, it has been understood that Rome and London
both the nations are playing a major role in contributing development of entire industry with
their high level of income. In fact , as per prediction in future trends travellers are increasing in
coming time period because in today’s modern world every individuals are capable to roam here
and there across the global marketplace but with distinct purpose. In fact their choices are also
differ from each other (Cuccia and Rizzo, 2011). In fact , statistical data is also showing that
London places are having major impact on minds of various members whomsoever are coming
in UK because its nature and totally different environment from other nations. Therefore while
comparing between places of UK from London it has been observed that London is seen as on
highest position because of its uniqueness and attractiveness. Some of the major data is showing
below that London is top most in terms of visitors as well as trying to gain more or more
attention in coming time period by implementing number of changes at marketplace. Data is
shown below:-
Rank City 2007 2008 2009 2010 Total
1 London 15341 14752 14210 14705 59010
2 Edinburg 1330 1190 1323 1314 5156
3 Manchester 970 890 799 812 3471
4 Birmingham 699 764 710 739 2912
5 Glasgow 754 630 624 550 2558
6 Liverpool 543 554 457 453 2007
7 Dk Towns 480 454 433 437 1804
8 Bristol 469 493 422 376 1761
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According to above graphical representation it has been assessed that tourism in Rome is
increasing in day by day in every coming year. Thus , this is enhanced by around 7.09 millions
overnight international visitors which are coming in this city for numerous purposes. It means
London and Rome both of the destinations are expanding day by day and contributing large
extent in development of a nation which affects the success of whole country or European union.
At the time of focussing on foreign visitors flows in Italy, 2016 is positively opened: as per the
provisional Istat data, in coming first two months arrivals of customers are assumed were around
4.422.878, which automatically maximize by 5,1% while comparing it with same period in
2015. It means presences of tourists are recorded are nearly 15.315.970 (+3,3%)
TASK 2
2.1 Cultural, physical and social features of tourist destinations
Tourist destinations are fully get affected through cultural, physical and social
characteristics in order to enhance the income level of nation by capturing attention of maximum
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clients. In fact, London is having a major impact on choice or preferences of clients because
various other factors are act as encouragement elements to motivate customers towards particular
place. Along with this various features of a place is influencing minds of common people which
are travelling from one place to another in order to attain their personal and professional
objectives (Haugland and et. al., 2011). On other hand, Rome is also seen as famous place for its
beautiful infrastructure and various other things are also identified which plays a very crucial
role in affecting minds of visitors in distinctive manners. Thus, features of various factors are
acting as a appeal for tourist destination in various ways are discussed as follows:-
Social Aspect: Tourism industry is viewed as a one of the most noteworthy player in
implementing social equity in United Kingdom. However, in 2010-2011 travelling sector is made
or upheld in excess of 3.5 million employments or works, and this pattern has shown an
expanding pattern at a yearly rate of 4%. One might say that because of tourism industry
numerous homes in UK are running as it gives them their vocation, and conveys strength to
general society.
Cultural Aspect: According to this factor it has been assessed that effect of tourism is
identified with the cultural viewpoint. Tourism whether local or worldwide, has come about into
different social level changes. This can be additionally comprehended by the way that in 2012-
2013 in excess of 60 million UK members are going for trips which was over one night living. In
this procedure they spent in excess of around 10 billion GBP. This shows the ability of
individuals to investigate the social and legacy estimation of their own nation, and their readiness
to investigate new locales. Universal tourism on other hand has come about into amalgamation
of culture of various nations with that of UK (Pike and et. al., 2010). Individuals from different
nations visit UK, which prompts culturally diverse collaboration, and enhancement of general
culture of the tourism goal. Old tourism goals, for example, Bath City or strongholds of Scotland
are a portion of the illustration where visitors can comprehend the past of the human culture
advancement, which is basic for understanding the significance of social agreement in the
general public. In this whole procedure of tourism there are a few recipients, for example,
medium and private ventures, visit administrators and so on. Income created by tourism
exercises at last goes into the general public itself, and through assessment and so forth
government additionally huge measure of income to help it in different activities.
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Physical Aspect: As a nation UK is one such nation which is fortunate or favoured with
changing sorts of topographies and in addition tourism assets. Thus some of the major places of
UK which attract consumers towards its beauty are Scotland, Ireland, Wales, England, and
London.
It means all the above factors plays a very eminent role in attracting consumers with
marvellous places and features of tourist destinations in order to maximize their income level.
2.2 Comparison between features of chosen destination with other leading
Rome and London both the places are highly famous and having number of attractive
places which aids in gaining minds of various types of consumers towards its beauty (Baggio and
Cooper, 2010). But at the same time it has been identified that these two states are distinct in few
features which are discussed as follows:-
Basis London Rome
Temperature Its up to 15.2 degree Celsius as per
weather report
On the other hand it is around 20.5
degree Celsius which shows the
hotness is more identified in Rome.
Educational universities London is famous for its higher
education by having around 21
universities.
At the same time this state is having
only 11.
Seaside beach London is not having that much of
beaches
They are having around 44%.
Population Not having that much of population
that is only 5518 people/km is
identifies.
On contrary to this nearly 2232
people/km is determined which
shows the maximization public in
this city.
Unemployment rate Only 8.1% are unemployed rest are
educated and employed. As a result
it indicates bright career and
economic development.
12.9% of rate is identifies shows the
less development of economy .
Availability of sporting Having maximum number of sports
facilities. It means London is consist
of 13 arenas for sports activities.
Whereas, Rome are having only 2
place that shows the less
involvement of nation in sports
activities.
It means above differences shows the major facts or figures that helps in differentiating
between London and Rome in more accurate manner by considering necessary elements.
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TASK 3
3.1 Economic and political characteristics of designated destination
London and Rome are different in terms of economy and political rules and regulations
because both the city is having their own set of norms which is followed by entire public. Thus,
economical and political characteristics of both the places are described as follows:-
Economy:- According to this factor it has been understood that fluctuation in currency
rate or maximization of national income is described in this elements which shows the
enhancement of both the regions. However, it helps in identifying the current positioning of area
at marketplace in terms of its GDP rate and so on (Saraniemi and Kylänen, 2011).
 Rome:- It is seen as a major EU international financial centre of business and trying to
improving their current situations by taking major initiatives. Thus as per data in 2005
city produces around 6.7% of national GDP as well as trying to focussing in overcoming
unemployment problem by lowering their rate from almost 11.1% to 6.5% from 2001 to
2005. It seems that Rome is playing major role in resolving their problems in order to
attain their overall objectives and targets.
 London :- Capital city of UK which is seen as world largest successful economy for
international business and commerce. Along with this, contributing maximum amount in
global economy development. In 2011 London is denoted as fifth largest metropolitan
economy across the seas. Their population is estimated nearly 8,615,246 residents in
2015.
Political :- It shows the major laws and legal rules which is designed by governing
bodies to prevent innocent people from exploitative activities. Thus in London advisory bodies
are engaged in designing numerous of laws and acts for establishing a peaceful environment at
marketplace which automatically attracted the distinct tourists from various nations as well as
worldwide travellers get attracted towards London due to its stable politics (Komppula, 2014).
3.2 Impact of economic, physical , political and social characteristics of destination affects its
appeal to tourist
The diverse attributes of tourist places is influence its appeal it has with the travellers.
The attributes can be described as per the following:-
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Destination as preferences: This implies the enthusiasm of travellers and the level of
fulfilment of the enthusiasm of various types of consumers. The different decisions of the
sightseers can be concerning the decision of urban or country put, locale, sort of common setting,
for example, beach front, mountain, verifiable or current and so forth. Thus London and Rome
both the place are playing major role capturing the attention of clients with their beauty
identified at distinct places.
Access to Destination: This is a standout amongst the most vital elements that influence
its appeal. A traveller place that is available has higher interest of several users. This is known as
closeness to tourism producing districts (Ekinci, Sirakaya-Turk and Preciado, 2013). The
availability is administered by the vehicle network which is facilitate by governing bodies. For
example; London is seen as most popular place for accessing in effective manner without facing
much more complexity.
Social Appeal: The social perspectives incorporate customs, religion and celebrations.
Alternate factors that are considered in social interest are the way of life and cooking. The social
interest for London depends on the Church that are there in the city and furthermore the
customary parts of the city.
Attraction: alternate highlights, for example, security and the attractions, for example,
occasions and different explanations behind movement like instruction segment additionally add
to the interest.
TASK 4
4.1 Issues affecting the popularity of destination with another destination
London and Rome is improving their area in coming time period due to which their
image is also enhancing but at the same time number of changes are affecting in a negative
manner also. For example; instability in political parties, economy changes, consumers choice or
preferences and so on. Thus, various types of issues are identified which plays eminent role in
affecting the popularity of a place is described as follows:-
Absence of Transport and Communication: This is one of the main considerations that
influence the tourism in the nation (Baggio, 2011). Over the world there is enormous number of
travellers are identified which are going by the enterprise locales yet the absence of
correspondence and the vehicle office separates. Every individual wants to stay in a comfortable
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without facing any major problem. Advance the sightseers going by the nation confront issues in
going by different areas of the nation as transportation and correspondence impacts the
development of travellers inside the country.
Absence of Manpower: The tourism industry is supported by the accessibility of
prepared labour. Because of low level of proficiency the talented labour is not accessible.
However this is additionally exceptionally restricted and hence impacts the administrations that
are accessible for visitors.
Absence of hotel and framework: There were around just hundreds of lodgings in the
nation. These lodgings were not overseen well and were unhygienic. This effects the engaging
quality of the nation for the voyagers. Assist the absence of foundation, for example, streets and
the upkeep of goals prompt lack of engagement of the voyagers. But at the same time London is
very clean and attractive (Kylänen and Rusko, 2011) .
4.2 Designated destination could sustain its appeal with an emphasis on responsible tourism
Responsible tourism speaks to a way to deal with the association and commitment of the
voyagers and incorporates visitors, business, neighbourhood and different partners, for example,
government. However, tourism arrangements and improvement is rely on capable tourism can be
advanced in the creating countries as it would give a chance to such nations for progress of the
economy.
Mainly arranging of tourism and advancement has three unique effects. These incorporate
monetary, natural and social effect. The specially appointed reaction to the expansion in tourism
can profit the economy on here and now however the long term negative ecological and social
effect is likewise critical and subsequently capable tourism is essential in growing here and now
and long haul maintainability and development (Wang and Pizam, 2011).
CONCLUSION
From the above report it has been summarized that tourism is expanding across the global
marketplace which resulted in improvement of nation as a whole. For example; economy
enhancement, employment opportunities, profit maximization and so on. Main objective of this
report is to focussing various aspects of tourism which helps an industry to developing entire
sector by taking corrective measures and steps. Throughout the study one thing is determined
that London and Rome is most successful place as tourist destination which plays eminent role in
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developing the nation by improving overall performance. Along with this it also get affected
through number of element such as social, economical and physical. Hence, tourist places needs
to consider each or every aspects for promoting it across the world.
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REFERENCES
Books and Journals
Barros, C. P and et. al., 2011. Performance of French destinations: Tourism attraction
perspectives. Tourism Management, 32(1), 141-146.
Boniface, B., Cooper, C.,and Cooper, R. 2012. Worldwide destinations: the geography of travel
and tourism. Routledge.
Choi, S. H and et. al., 2011. Conceptualizing the Knowledge Structure of Tourism Destinations.
Cuccia, T., & Rizzo, I. 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management, 32(3), 589-595.
Haugland, S. A and et. al., 2011. Development of tourism destinations: an integrated multilevel
perspective. Annals of Tourism Research, 38(1), 268-290.
Pike, S and et. al., 2010. Consumer-based brand equity for Australia as a long-haul tourism
destination in an emerging market. International marketing review, 27(4), pp.434-449.
Baggio, R. and Cooper, C., 2010. Knowledge transfer in a tourism destination: the effects of a
network structure. The Service Industries Journal, 30(10), pp.1757-1771.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of travel research, 50(2), pp.133-143.
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness
for a rural tourism destination–A case study. Tourism Management, 40, pp.361-371.
Ekinci, Y., Sirakaya-Turk, E. and Preciado, S., 2013. Symbolic consumption of tourism
destination brands. Journal of Business Research, 66(6), pp.711-718.
Baggio, R., 2011. Collaboration and cooperation in a tourism destination: a network science
approach. Current Issues in Tourism, 14(2), pp.183-189.
Kylänen, M. and Rusko, R., 2011. Unintentional coopetition in the service industries: The case
of Pyhä-Luosto tourism destination in the Finnish Lapland. European Management
Journal, 29(3), pp.193-205.
Wang, Y. and Pizam, A. eds., 2011. Destination marketing and management: Theories and
applications. Cabi.
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