Tourism Trends and Destination Branding

This assignment delves into contemporary tourism trends, examining factors influencing tourist choices and destinations. It explores various push and pull factors motivating travel, analyzes visitor demographics and purpose of visits, and examines how destinations adapt their branding strategies to meet evolving traveler expectations. The analysis considers both traditional and digital marketing approaches in shaping perceptions of tourism destinations.

Tourist Destinations

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destination in terms of number of visitors and revenue....................................1
1.2 Statistics to analyse trends of tourist destination and predicting their future........................2
TASK 2............................................................................................................................................5
2.1 Analysis of cultural, social, physical characteristic of travellers destination........................5
2.2 Comparison in between developing and leading tourist sites................................................6
TASK 3............................................................................................................................................8
3.1 & 3.2......................................................................................................................................8
TASK 4..........................................................................................................................................14
4.1 Issues that affect popularity of tourist destination...............................................................14
4.2 Potential for responsible tourism to enhance levels of hosting communities......................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Travel and tourism is an activity which is conducted for different type of purpose. The
travellers undertake such programs just to fulfil their desires. There are different places in the
world which attracts tourist. These types of sites are considered very important as they attracts
travellers to visit the place. These days, there are better places which are having their centrality
for guests and visit administrators are producing more income from it. It turned into a
fundamental for visit administrator to give new goal put through which they can draw in vast
number of clients (Ahmad, 2013). As these visitor goal are supporting to government likewise in
enhancing their monetary condition. Alongside this it is additionally aiding financial stream in a
specific area. With the assistance of this report researcher will come to know about the
distinctive vacationer goal. This report is based on Trip Advisor as well as Virgin holidays has
been taken. Moreover, measurements of traveller goals has been resolved with their future
patterns. In addition, highlights of creating and driving vacationer goal have been contrasted and
each other. In last, issues additionally has being investigated which is influencing to tourism.
TASK 1
1.1 Main tourist destination in terms of number of visitors and revenue
These days, there are numerous voyager destinations which are accessible through which
travelling associations are acquiring income. As there are many best vacationer goal and makers
who are endeavouring to offering such huge numbers of conveniences to clients with the goal
that they can pull in them and acquire more income (Armenski and et. al., 2011). Beneath say
there is top goal which is clarified and furthermore helpful for the Trip Advisor for improving
their business in various zones.
Elements UK USA France Spain China
Foremost
tourist sites
Buckingham
palace, Tower
of London, the
Thames river,
Disney land,
Edinburgh,
etc..
Statue of
Liberty, Las
Vegas, New
York City,
Washington,
D.C.,
Yellowstone
Le Puy-en-
Velay, Vieux
Lyon, Art
Museum at
French
Rivera, Val
d’lsere,
Gaudi Sites,
The Prado
and Paseo del
Artes, Seville
Cathedral and
Alcazar,
Toledo,
Yellow
mountains in
huangshan,
The Li River
in Guilin and
many more.
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National Park,
Golden Gate
Bridge etc.
Camargue
and many
more.
Barcelona’s
Sagrada
Familia and
so on.
Total number
of visitors
In 2015-16,
approx., 39
million
visitors visited
these places.
In 2015-16
about 75
million tourist
visited.
More than 48
million
travellers.
Above
76million
tourist came
to country in
2016.
125million
people visited
china with
purpose of
tourism.2016.
Income
spend by
visitors (for
2016)
Approximately
22 billion
pound.
Around 25
billion dollars
25 billion
pound.
130 billion
Euros are
spending by
visitors
Around 560
billion in US
dollars every
year
It terms of income it can be seen that China is acquiring more pay through the guests
which are spending by them. As there are many visit administrators who are arranging places for
the trek in China and building up their vacationer goal spots to draw in clients. As they are
gaining 560 billion in US dollars through which they are additionally enhancing the financial
state of a nation.
Aside from that the quantities of guests are additionally more in China i.e. 125 million
who is giving marvelous vacationer goal to guests (Beritelli, 2011). Besides, there are
additionally many individuals who love to visit in Spain and French so they can rest easy and
show signs of improvement encounter from these sorts of spots. With the assistance of tis these
nations are enhancing their number of guest's step by step.
Outing consultant has significant obligation to compose visits at these spots through
which they can procure extensive measure of income. Too likewise separate the place as
indicated by social, instructive or recorded spots. Moreover, they can likewise influence little
variation in these spots while giving administrations through online keeping in mind the end goal
to produce substantial measure of revenues.
1.2 Statistics to analyse trends of tourist destination and predicting their future
There are different vacationer destinations which have key highlights that go about as a
state of fascination in the explorers from around the globe (Crouch, 2011). The analysts who are
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examining about chronicled development of humanity and the general public are profoundly
intrigued by going to legacy destinations or exhibition halls which keep numerous ancient
rarities identified with the civilisations and occasions that occurred in past. UK have various
spots which can possibly draw in a wide range of explorer, be it, understudies, travelers,
specialists, recreation chasing, and so on. Essentially, UK has all the correct kind of offerings in
the field of tourism. The table which is said underneath will help with improving understanding
in regards to the progressions that occurred in traveler in recent years and the monetary help to
the area is additionally specified:
Content 2014 2015 2016 2025(Prediction)
Support to
economy (In %)
36.00% 35.00% 41.00% 55.00%
Number of
tourist (in
million)
17.4 34.8 38.1 50
In 2016, more than 37 million voyagers attempted outing to the UK with a motivation
behind tourism. They helped nation in earning more than 22 billion pounds in a solitary money
related year (Datzira-Masip and Poluzzi, 2014). This expresses expanding tourism will help both
nation and economy in developing. Fundamentally there are distinctive sorts of advantages
which will be there to the nation however general development in every one of the areas will be
there.
Illustration 1: Visit as per season
Source: Inbound tourism trends by market. 2016.
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Previously mentioned data states about that inflow of traveler in United Kingdom. The
information is with respect to various quarters of 2016 (Di Pietro, Di Virgilio and Pantano,
2012). This fundamentally gives a thought that in each quarter the nation could get a decent
measure of explorers who went to the nation with a motivation behind voyaging.
Source: Inbound tourism trends by market. 2016.
The above expressed picture portrays about the explanation for the visit embraced by
voyager to the United Kingdom. A large portion of the general population went to the nation
with a reason for spending their vacation while business needs came next and VFR positioned at
the third position (Fourie and Santana-Gallego, 2011). The rest were examine, enterprise, and so
on. To be exact one might say that 12 million individuals went to UK just to meet their loved
ones while more than 14 million went by to invest their relaxation energy joyfully.
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Illustration 2: Purpose of Visit.

Source: Inbound tourism trends by market. 2016.
According to the information appeared in the picture, 16 million individual’s explorer to
UK and remained for minimum 1-3 evenings while 11 million person who went by the nation
remained here for over 7 days (Frenzel, Koens and Steinbrink, 2012). Trip Advisor as a helping
organization can help these explorers in picking their favored bundle and give them the best
arrangement of administrations. This will draw in more clients to their items and administrations.
Future Trends of UK goals: United Kingdom has extremely leaving geography which
enables it in drawing in explorers to its shores effortlessly. There profoundly differentiated
geology which permits it in satisfying the necessities and needs of individuals need to embrace
tourism action. It is useful for understudies, families, for sportsmen and other individuals.
TASK 2
2.1 Analysis of cultural, social, physical characteristic of travellers destination
Tourism part is having a colossal effect by the way of life, social, physical highlights and it
makes a negative and positive effect on the voyagers. These components are clarified here with
regards to UK as a sightseer’s goal;
Cultural aspect: It is affecting the explorers who comes in the UK. The country is having
amicable environment which bolsters individuals which goes ahead visit (Horng And et. al.,
2012). It serves to them to be take in some new things from the nation. It draws in guests towards
it which can help to the nation to enhance number of guests in a year. Individuals accepts to live
in delight and bliss which can give an alternate treatment to individuals which originates from
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Illustration 3: Time spending’s of tourists with numbers.

outside of the UK. Dialect, celebrations, festivities, customs canvassed in this which gives better
life to the general population living in the UK.
Social perspective: Life style is factor which is for the most part consider in the social
viewpoint, the greater part of the general population which is living in the UK are keeping up a
standard in their life in which they are offer time to work, family, companions and diversion in
their life. It is a factor which is the most effects on the voyagers which comes in the UK.
Physical viewpoints: Geographical difficulties are shrouded in this factor, UK is having
diverse sorts of characteristics in its geographic which pulls in to guests (Laws, 2011). Numerous
mountains are here in the UK which are requests to outside explorers for their audacious treks.
Scotland, Ireland are the fundamental regions of the nation where individuals needs to go for
visit. Scotland and some piece of Northern Ireland is utilized as a part of to the legacy tourisms
which draws in to those individuals which are having their enthusiasm for this sort of tourism.
Many sorts of recreations and exercises are done on these mountains in the winter season and in
this time travellers can invest their energy in skiing, ice skating, ice hockey, sledding are the
fundamental fascination for the vacationers which goes to the UK in the winter seasons.
These all above introduced perspectives are having a gigantic effects on the fascination of
guests and furthermore to give a treatment to them. Better things makes a positive effect on
untouchables which comes to invest some energy in the UK, so UK is keeping up these all
components fittingly which are making a positive effect on the voyagers and offers to visit once
again to UK.
2.2 Comparison in between developing and leading tourist sites
UK is has helped in the creating new travelling goals since it has a solid base to roll out
improvements in the convenience, voyaging and nourishment offices (Oliveira and Panyik,
2015). India is a creating nation which is additionally having a tremendous possibilities of
changes in the tourism segment. India considers in the creating nation and it is having numerous
attractions for guests. Correlation in creating and driving traveller’s locales are here;
Factors Leading destination Developing destination
Infrastructure UK has created advanced conditions,
so they can give a superior settlement
and other required offices to
Contrasting with India, it doesn't have
a framework for their local people,
which makes a contrary effect on the
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individuals originates from another
nation. UK has created on their
essential foundation which is making
them more grounded in this part.
voyagers. Nation is having chances of
improvement particle this area yet they
can't give luxuries to individuals
originates from outside of the national
limits.
Resources Many kind of are accessible in the
UK which are majorly affecting the
voyagers which comes in the UK
(Pandža Bajs, 2015). It serves to them
to give better offices which can help
to them to invest better energy in the
UK goals.
India is likewise having many sorts of
characteristic assets like; water, vitality
and so on however utilisation of these
assets are not fitting. Appropriate
utilization of assets is basic which can
help to the guests to invest a quality
energy in the India.
Transportation UK is having an appropriate
transportation framework which
serves to untouchables to go in UK
and visit numerous sightseers locales.
It is fundamental to explorers to
move a few goal without squandering
their opportunity and UK capable is
to give this sort of offices.
An appropriate transportation
framework is required in the India
government needs to step up with
regards to this segment which can help
to visitors to visit more places at once
which is must for them.
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TASK 3
3.1 & 3.2
8

9

10

11

12

13

14

15

16

17

18

19

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TASK 4
4.1 Issues that affect popularity of tourist destination
There are various factors that have impact upon the popularity of tourist destination. All
of them are stated below:
 Change in climate conditions: There are many reasons behind the changes that are taking
place in the climate. It is happening due to the increased activities of humans and celestial
changes (Prayag and Ryan, 2011). It can basically have good and bad impact upon
tourism. For example, countries near tropical lines have a lot stable environmental
conditions than the ones which are far from equator.
 Natural disasters: They can destroy whole civilisations though humans have become a lot
advance that they will survive any such event (Prebensen And et. al., 2013). For example,
earthquake in Nepal as well as Japan destroyed whole cities which impacted their image
as a tourism destinations.
 Political issues: If there is instability in the political environment than the country is not
considered safe for travelling purposes.
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 Terrorism: There are many countries which are affected by this activity. Many Asian
countries like India and Bangladesh are impacted by higher level of terrorism,. Even
European countries are suffering from this.
 Tourism trends: This is a factor that has to be considered for ensuring better catering to
the needs of tourist (Saraniemi and Kylänen, 2011). Basically, people want to see a
specified type of destination and this is what sets trends.
 Price of goods and services offered at the time of tour: It is very important for companies
to ensure that each product and services is offered to people. For example, it is very
difficult for a middle income group to go to European country as all the cost are very
high.
4.2 Potential for responsible tourism to enhance levels of hosting communities
Responsible tourism refers to an activity where all the involved parties try to make effort
for making the destination more suitable and highly attractive for tourism. Basically, travellers
need to be provided with better services and products. It is important for making sure that the
chosen place is safe and secure as well as it is not influenced by any of the factors prevailing in
external environment (Shoval, Isaacson and Chhetri, 2013). Furthermore, it is important for the
making sure that all the principles are followed for developing destinations. The agencies and
government are required to follow the following principles for making sure that a better
environment is created:
 Respecting the travellers
 Being polite and humble to the people.
 Keeping all the travel locations safe and sound.
 Understanding the need of developing friendly environment for travellers.
The companies which are offering products and services in the sector of travelling and
tourism. For example, Virgin group is one of the companies which is providing services in the
sector which has higher level of growth and development opportunity. They are offering better
job environment as well as opportunity to people which will assist in improving the standard of
living for people.
The concept of responsible tourism is focused on ensuring that the level of impact of
various activities that are taking place in the environment is reduced. This can only be achieved
if all the companies as well as people come together and pledge to maintain the places and
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environment. In UK itself, 1 out of 14 people are employed in the travel and tourism sector
which states about how major this industry has grown over the past few years.
There are different types of efforts which are being made by the agencies and government
of United Kingdom; as to promote tourism in the country (Tortella and Tirado, 2011). Moreover,
if all the stated aspects are properly executed then country will be benefited by it in major ways.
The benefits are stated below:
 It will assist in decreasing impact upon environment in social, and economic aspect.
 This will boost services that are being offered by the guest as to get higher level of
revenues.
 Enhance satisfaction level of tourist.
All of the above mentioned points will assist in boosting responsible tourism as to
enhance economic condition of country.
CONCLUSION
As stated in the report, the government and private companies need to come together for
making tourist destinations far effective and impactful. The travel and tourism industry has been
changing and continuously improving its contribution to the country and its economy. Moreover,
there are various nations that have come up as a favourite tourist destinations though there are
certain issues which impacts the flow of travellers but the governments are trying to manage
them properly. There are different types of aspects that can have have impact upon decision
making of tourist who are planning to undertake a visit.
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REFERENCES
Books and journals
Ahmad, A., 2013. The constraints of tourism development for a cultural heritage destination:
The case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism
Management Perspectives. 8. pp.106-113.
Armenski, T. and et. al., 2011. Destination competitivenes: A challenging process for Serbia.
Human Geographies. 5(1). p.19.
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Crouch, G.I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Datzira-Masip, J. and Poluzzi, A., 2014. Brand architecture management: The case of four
tourist destinations in Catalonia. Journal of Destination Marketing & Management.
3(1). pp.48-58.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Fourie, J. and Santana-Gallego, M., 2011. The impact of mega-sport events on tourist arrivals.
Tourism management. 32(6). pp.1364-1370.
Frenzel, F., Koens, K. and Steinbrink, M. eds., 2012. Slum tourism: Poverty, power and ethics
(Vol. 32). Routledge.
Horng, J.S. And et. al., 2012. Understanding the impact of culinary brand equity and destination
familiarity on travel intentions. Tourism Management. 33(4). pp.815-824.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation: Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp.53-74.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of
Travel Research. 54(1). pp.122-134.
Prayag, G. and Ryan, C., 2011. The relationship between the ‘push’and ‘pull’factors of a tourist
destination: The role of nationality–an analytical qualitative research approach. Current
Issues in Tourism. 14(2). pp.121-143.
Prebensen, N.K. And et. al., 2013. Motivation and involvement as antecedents of the perceived
value of the destination experience. Journal of Travel Research. 52(2). pp.253-264.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of Travel Research. 50(2). pp.133-
143.
Shoval, N., Isaacson, M. and Chhetri, P., 2013. GPS, smartphones, and the future of tourism
research. The Wiley Blackwell companion to tourism, pp.251-261.
Tortella, B.D. and Tirado, D., 2011. Hotel water consumption at a seasonal mass tourist
destination. The case of the island of Mallorca. Journal of environmental management.
92(10). pp.2568-2579.
Online:
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Content Marketing for Travel, Tourism and Hospitality. 2017. [Online]. Available
through:<https://thetomorrowlab.com/2016/03/content-marketing-travel-tourism/>.
[Accessed on 30th October 2017].
Inbound tourism trends by market. 2016. [Online]. Available Through:
<https://www.visitbritain.org/inbound-tourism-trends>. [Accessed on 30th October
2017].
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