Tourist Operations Management: Analysing Trends, Developing Holidays, and Strategic Decisions

Tourist Operations Management
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Contents
Introduction...........................................................................................................................................3
LO 1..................................................................................................................................................4
P1.1 Analyse the effects of current and recent trends and developments on the tour operator’s
industry..............................................................................................................................................4
LO 2..................................................................................................................................................6
P 2.1 Assess the stages and timescales involved in developing holidays...........................................6
P2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator.......................................................................................8
P2.3 Calculate the selling price of a holiday from given information................................................9
LO-3................................................................................................................................................10
P 3.1 Evaluate the planning decisions taken for the design of a selected brochure..........................10
P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator............................................................................................................................................11
P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different
types of tour operator.......................................................................................................................12
LO4.................................................................................................................................................13
P 4.1 Evaluate the strategic decisions made by different types of tour operator..............................13
P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations..........................................................................................................................................14
Conclusion...........................................................................................................................................15
References...........................................................................................................................................16
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Introduction
The demand for travel and tourism sector at the present time is frequently increasing which is
effectively and appropriately assisting the UK to get develop and to compete in the
competitive market. As there is a high demand of it in the market, it has become very
necessary to do appropriate management for the activities of travel and tourism industry. It is
very important as with the proper management the firms will be able to meet the needs and
requirements of the people and also the quality of the services can be able to get meet in the
appropriate and required way. The packages which are been planned by the organisations are
different as per the demand of the customers. Thomas Cook is one of the tours operating
company which is offering different services and tour packages to the clients. In this study,
the impact of changing trends on the tour operators will be understood. Along with this the
planning and stages required for the holiday packages will be described here. Reviewing the
brochure as well as the distribution of the holiday will be considered here. The different
strategies which are been used by Thomas Cook at the different situation will also be
analysed in this assignment.
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LO 1
P1.1 Analyse the effects of current and recent trends and developments on the tour
operator’s industry.
The travel industry is getting a significant place in the United Kingdom as it is able to
provide various growth and development opportunity to the nations. In the nation, there have
been different options which the people of society can utilise which have effectively availed
of the travel and tourism industries (Quintano, 2015). There are different types of tour
operators which are operating in the market which is having different motive to fulfil the
needs and demands. The tour operator’s are-
 Outbound operators- These are the operators who are liable for assisting the visitors to
go from the native place to wherever they wish to go. For instance, the visitors from
the UK want to go to America will get the tour assistance from the outbound tour
operators of the country.
 Inbound operators- These are the tour operators who provide the assistance to those
overseas visitors who are willing to travel to the UK. Such as the visitors will contact
to the operators and will get all the accommodations and other services from them to
travel to the UK.
Thomas Cook is appropriately carrying out all its operations and functions in the UK but the
changing trends and emerging technologies are influencing and affecting the business
activities of it. The market needs and requirements are consistently changing and it is very
necessary for Thomas Cook to manage all its operations so that it can meet the market
requirements (Lumsdon, 2016). There are several challenges which are coming across the
company. These challenges are impacting the business activities of Thomas Cook.
 Technological change- The latest trend that can be found in the market is the
emerging technologies, which are influence greatly on the operations and activities of
the people. The technology is playing an essential role in the effective and smooth
functioning of the organisations in the market. This is affecting the operations of
Thomas Cook as it becomes difficult to change the entire process in a very frequent
manner.
 Tour packages- The offerings are also one of the changing aspects in the market as the
needs and demands of the people are consistently changing which is needed to be
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