Tourist Resort Management: Evaluation, Packages, and Challenges

This report discusses the evaluation of potential issues and challenges in tourist resort management, including the types of resorts and their features, range of resort packages, and the need of customers. It also analyzes the sustainable approaches and the challenges faced by the resort. The report includes examples of touristic attractions and competitors in the industry.

Submission Front Sheet
Programme: BTEC HND in Hospitality Management (RQF)
Unit Title and Number: Tourist Resort Management (Unit 39)
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acknowledged all sources used in this project and have referenced according to the
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TABLE OF CONTENTS
Introduction..................................................................................................................................2
Main body....................................................................................................................................2
Evaluation of potential issues and challenges.............................................................................2
Range of resort packages.............................................................................................................4
Analyse need of customers..........................................................................................................6
Business plan...............................................................................................................................8
Evaluate sustainable approaches................................................................................................11
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14

Introduction
Tourism resort management is the part of Travel and Tourism which includes giving
instruction to administration to undertake activities for resort management in order to delivered
qualitative services to customers. So it manage all the activities within the hospitality industry
and providing good services to customers (Ahn and Back, 2018). Resort management includes
instruction which is given in hospitality administration and food services management.
Diamond resort and spa resort , Alanya Turkey is providing good services to customers and
satisfying need of people. The company focus on fulfilling the wants of customers in effective
way to earn huge profit margin.
The report examines critical evaluation of potential issues and challenges of managing range
of specialist resort and different type of resort. There are range of resort package to achieve sales
objectives to increase profit of resort . Decisions made in planning and proposing resort package
by analysing unique selling points and strategy applied by competitors. Further, business plan
and evaluation of sustainable approaches is discussed.
Main body
Evaluation of potential issues and challenges
Types of resorts and their features
Beach resort – Beach resort have 2 -3 swimming pool attract with villa in which people
from across worldwide can come and enjoy their vacation. Along with it have large
selection of restaurants with buffet and a la carte, large number of bars, 10 to 20 where
people can come and eat food and beverage as per their needs. These resorts include a place
where people can go on vacation that has a beach and activities which are related to beach. It
provides entertainment for all ages that make people more comfortable in beach resort. Likewise,
there are Vacation packages facilities are provided to attract customers and more revenue can be
generated. Activities which is organized in beach resort are, swimming, pool parties, gym,
spa, kids club, boating ski, scuba diving, fishing, boat trips, surfing, wakeboarding.are
some of the facilities that are being provided by the Resort. They are organized in beach
resort and people can enjoy their trip. To attract people, managers are arranging all these
activities so that people can enjoy their trip. Along with it conference hall, kids Play Area.

Due to Climate change and the resort is situated near the beach, during peak
season beach resort suffer challenges like more extreme weather which stop customers
from coming to the resort . Due to storm beauty spot of some destinations are affected and this
is a challenge which is faced by beach resort. Another challenge which is faced by managers of
beach resort is water quality, because in case of pollution of the sea, customers cannot go
swimming.
Operational requirement for beach resort is equipment like, jet ski maintaince and storage of
equipment in proper condition are key issue as there is a high cost of buying them and then
maintaining them.
Along with it scuba diving instructors, tennis coaches are also difficult to manage. Managers are
facing issues of recruitment and retention. There is shortage of skilled employees hence it is
difficult for managers to recruit candidates who are having knowledge and essential skills to
work efficiently.
Ski resort - it means resort that is famous for skiing, snowboarding and other winter sports. Ski
resort is famous for skiing and people are enjoying winter sports. Likewise, offer lodging
options on the slopes themselves with ski-in and ski-out access allowing guests to ski right
up to the door. small selection of restaurants with buffet and a la carte, small number of
bars, 1-2, a small spa service, 1 swimming pool. Well equipped bedrooms in which two
individual can easily sleep and enjoy their vacation.
Ski lodge, equipment rental/repair shop, ticket office, shuttle bus stop, bar and parking are
different facilities offered by Ski resort. Snow storms that stops tourist from accessing the resort
and less snowfall reduces the business potential. All the services are provided to people and it
helps in attracting customers.
In Sky resort activities organized are alpine skiing, off piste skiing, cross country
skiing, paragliding, snowmobiling and racket trekking, Ice skating are providing fun and
entertainment to people. Likewise, some people are having interest in all these activities and they
enjoy.
These are some challenges which is faced by managers of ski resort are extreme weather
snow storms that stops tourist from accessing the resortt while less snow fall which reduces

the business potential. Hence, connectivity and supply chain management as road is the
only way to access the resort and very often there is only one.
Ski maintenance and ski instruction, Ski equipment (buying/maintenance) are difficult
to maintained on continuous basis as it lead in increasing overall cost.
Increasing competition and choice of customer is changing as it is difficult to satisfy need of
customer and provide them good quality products.
Golf resort - it means resorts are resorts that cater specifically to the sport of golf. This include
access to different type of golf activities and provide golf packages to visitors. Accommodations
For examples: Mere golf Resort have 81 luxurious guest bedrooms, event capacity for up
to 550, a Championship golf course and golf services, and an award-winning Spa & Health
Club. and meals facilities such as bread and butter, juices and fruits are offered to the people,
shopping, lodging, greens, cart fees and range balls are different facilities offered by Golf resort.
This attracts people because they are getting good facilities and enjoying their vacation. Mini
golf, tennis, spa, gym, football, and playground for kids are other activities that are being
introduced than golf for entertainment of people. Issues faced by this resort are booking and
revenue challenges, shortage of skilled labor.
Challenges that are faced by golf resort are, the level of competition is very high such as lot’s of
golf course being built everywhere so customers have more options to select among them in
order to satisfied their wants. As competition is increasing so managers have to make better plans
to attract people and provide good services to people.
Along with it, managers are also suffering challenges related to global warming as due to
more extreme weather in effective operation of resort. There is sudden increase in pollution
that results in causing harm to health and well being of individual living within the society
and environment.
Operational requirement are teaching staff members that are work efficiently and
professional players to mentor tourist. Another issue is recruitment and retention because there is
shortage of skilled employees who can work efficiently and focus on achieving targets.
Managers need to maintain the golf course which is very expensive as it require establishment of
net, maintenance of ground area where people can come and play.

These are some types of resorts from which all inclusive resort is good because there are
different products and services available. Customers can get good food products, rooms to stay
and enjoy their holidays.
Range of resort packages
There are different type of resort packages which is offered by resort s to attract people and
this helps in increasing more revenue. When services are provided to customers at reasonable
price then it attracts people and increase sales of resort . It is important to focus on needs of
customers and better products can be provided to people and their needs can be satisfied
(Giampiccoli, ABDUL MUHSIN and Mtapuri, 2020). Different type of resort packages are:
 All inclusive – It means tourism package includes all the things which is necessary for
customer like, transportation facility, accommodation, food and beverages, adventures,
sports, fun activities and games. In all inclusive package entertainment programs at night
are organised and breakfast, lunch, dinner, snacks all meals. Meal vouchers are at a
variety of restaurants. There are different varieties of drinks and all this is included in
vouchers. This is to attract customers because people want good quality products at
reasonable prices and people like this. Trips are more affordable because package price is
less as compared to purchasing elements individually.
For examples: food, accommodation, drinks, activities, and entertainment are provided to
customers at £ 10000 thus they not need to pay extra for trip for above mentioned things.
That is 24-hour room service, massages, body treatments, and facials, spa, recreational
amenities that is outdoor pool and access to internet connection is being provided to the
individual.

Advantages of package in terms of resort and customers
All inclusive packages are beneficial for people because it is available at fewer prices as compare
to going in resort without any packages. When customers are taking packages they get benefit as
all the facilities are provided to customers at low prices and they are enjoying their vacation.
Inclusive package is beneficial for customer because they are enjoying alone and there is no
disturbance. All the necessary products are available and people are enjoying their trip. People
are getting package at lower price as compare to individual elements.
 It is beneficial for resort because they have to make arrangement at one time and serve
many people. Providing packages to customers helps in attracting people and this helps in
generating more profit. It is essential for growth of resort that all inclusive packages
should be provided to people and satisfy their needs. Managers are making plans as per
need of customers and providing good quality products and services to customers so that
more profit can be earned. This package is beneficial for resort because they have to
make arrangements for individual visitor and provide good quality services to people.
Disadvantages of package in terms of resort and customers
 Some disadvantages of inclusive package to customer is that they feel sometimes bore
because they are alone. They may not get proper service because staff members are not
paying attention on individual need.
 Disadvantages of inclusive package to resort are more expensive because doing
arrangement for individual people is difficult. It is time consuming process because
managers have to identify choice of people. Choice of people is changing and it is
difficult for managers to determine choice of customers and make arrangements in the
inclusive package. Thus it is expensive for the restaurant.
Dynamic packages- This enables travellers to build their own packages of accommodation,
flights, food and beverages and all the arrangements are done as per need of customer. In
dynamic package price is based on current availability and group trips are rarely included.
Dynamic packages are sold online, travel agencies sold packages by cell phone owing strong
margins (Hughes and Scheyvens, 2021).

For example: Spa package in which Night spa break is package in which company provide
1 treatment spa for 25 minutes, overnight accommodation, breakfast and leisure activities
for around 119.50. Furthermore, family tour package is also being offered to the customers
such as London With Scotland & Edinburgh Holiday that is around £ 8500 offer Meals ,
Accommodation , Transfer , Sightseeing for 7 Nights to tourist.
Advantages of package
Advantage for traveller is they have to pay and book only for the services desired
Dynamic packages- is beneficial for resort as it helps to manage services better as only
few visitors are using service. It requires less investment because arrangement is made
for few people.
Disadvantages of package
Disadvantage is this is expensive and more extra charge to pay for examples: the tourism
agency has make expense in order to change its package as per the trend to attract
maximum number of customers.

Location of Diamond Hill Resort and Spa Resort
Analyse need of customers
Diamond resort have network of around 379 vacation destinations in 35 countries around the
world that helps in providing range of services to customers in most effective manner. Along
with it, organisation have pairs with country music artists, including Jana Kramer , Cole Swindell
and Lauren Alaina to host private concerts for its members. It offers living rooms, dining
areas, full or partial kitchens, private bedrooms, and laundry facilities. Moreover, tennis,
basketball, (beach) volleyball, golf and even bowling are various activities organised by the
resort to provide extreme qualitative experiment to guest.
Market area is tourism and hospitality industry is that it contribute to GDP approximately 4.7
trillion U.S. dollars in 2020. Recreation and entertainment, transportation, food and beverage
and accommodation are different services offered by range of companies to customers for
meeting their requirements.

FEW TOURISTIC ATTRACTIONS (3) THAT ARE OUTSIDE THE RESORT
 Iconic Hagia Sophia Museum, one of the most popular tourist attractions in Turkey
that is 60 Turkish Lira per person and free for children below the age of 12 years.
 Charming Butterfly Valley, best places to visit in Turkey it is place where people
can sip their favourite drink and enjoy a campfire and music at the Rock Bar.
 Grand Bazaar is market where customers can easily buy Jewellery, souvenirs, rugs,
tea, and clothes or everything that person want to purchase to meet its respective
wants.
THE COMPETITORS
 Caesars Entertainment: an American hotel and casino entertainment company and
have more than 50 properties. It is world's most diversified casino-entertainment
providers.
 Hilton Grand Vacations: It owns, operates and manages 92 vacation ownership
resorts that offer accommodations, dining, spa and hospitality services.
 The Cappadocia Hotel: This is pleasant place to stay whether for business or
pleasure.
Currently customers wants to be art of resort that provide inclusive packages so that all the
essential cost are being included in it, they just have to make payment of the services at one
time.
In recent scenario, customers select resort that makes use of new technology such as Artificial
intelligence so that qualitative services can be rendered to them in limited time frame and cost.
Online booking of rooms, Personalised services and free Wifi facilities are demand of maximum
number of customers living within the society. Along with they want to have organic and fresh
food and place where they can have fun and entertainment.

Business plan
It is important for an organisation to make plans as per need of customers and market
trends. For achieving targets, it is essential to identify competitors in the market and make
strategies accordingly. Business plan helps in determining factors that can affect performance of
company.
MARKET RESEARCH
The market research has helped in knowing that currently customers want package that
offer range of services at minimum price possible for satisfying their wants. They want such
package which can offer they good food, entertainment and many other facilities at affordable
rates.
Goals and objectives
The aim of Diamond resort and spa package is to provide good services to customers and satisfy
their needs through offering them more personalised services to them as per their expectancy.
Objective of Diamond resort and spa resort is to earn more profit and build good image in
market.
Price of package- $5000 for 10 days. It includes accommodation, food, beverages and
entertainment programs.
USP – diamond resort and spa resort , Alanya Turkey is providing good quality of food and
people are enjoying package which is provided by resort . Managers of resort are focusing on
satisfying need of customer.
Tourism package
There are different type of tourism package which is offered by resort s to attract
customers and this helps in generating more revenue. It is important to provide packages to
customers because people want new and innovative products and this is beneficial for growth of
resort . Managers of Diamond resort and spa resort are providing all inclusive package to
customers because it includes all the things which customer want. They want all the facilities at
reasonable price and they can enjoy their holiday. All – inclusive package includes,
accommodation, food and beverage facility, entertainment night is arranged so that people can
enjoy. Price of all- inclusive packages is less as compare to purchasing elements equally. It is

important to provide package to people so that more profit can be earned and it is a way to attract
customers (Seagraves, 2020).
Advantages of package
There are some advantages of all-inclusive package which is provided by managers of
diamond resort and spa resort so that more people are attracted and it helps in gaining
competitive advantage. Advantages of package is it is stress free, saves time and money of resort
because arrangements are made for many people and it is beneficial in earning more profit. All-
inclusive package is safe and better conditions, lots of facilities are provided to people and
entertainment programs are organised to attract people. In all- inclusive package, diamond resort
and spa resort is providing good quality of food and beverages, accommodation, entertainment
programs are arranged so that people can enjoy, different activities are organised so that people
can enjoy their trip. All these facilities are provided and it helps in attracting people. All-
inclusive package includes all the things and provides best facilities to customer. This helps in
attracting more people and profit can be earned by resort .
4P’s
 Product – Diamond resort and spa resort through its package wants to provides different
variety of food and beverages to customers. All- inclusive package is provided by

Diamond resort to attract people and helps in generating more profit. They are providing
unique products and make better plans as compare to competitors so that profit can be
earned. The package is quite attractive as its has mentioned the price, necessary
accommodation facilities and other benefits provided to the customers. Such as it
will be 2-3 day trip that include food and beverage, luxury bedroom ski, scuba diving,
fishing, boat trips, surfing entertainment activities that is costing around 12000.
 Place – it is important to choose correct place like, Diamond restaurant is open in the
middle of market so that people did not face any problem and transportation facility is
available easily. It is important to open restaurant at place where people can reach easily.
The package is easily available at the online platform that could be easily buy by the
customers as per their requirements. Such as through its official website.
 Price – price it the main element because it attracts people. Managers of diamond resort
should decide price after analysing strategy used by competitors. It is important to set low
prices as compare to competitors so that more profit can be earned. The low pricing
strategy has been selected for the package as the price of package is around 12000.
Managers of diamond resort are keeping price of package less as compare to other
resort because it helps in attracting people and more revenue can be generated.
 Promotion –. Promotion of package is done through social networking sites because
target audience is youngsters. Package is advertisement on social sites like, Instagram,
Facebook, twitter etc. Promotion helps in providing relevant information to
customer and people get attracted when package is provided at less price. Sales
promotion strategy is being utilised to attract maximum number of customers.
Hence it is essential to use tools by which promotion can be done and more revenue can
be generated
Evaluate sustainable approaches
With growing emphasis on hospitality industry to take steps towards sustainability of
resources and protection environment diamond Resort & Spa Resort has decided to take certain
action related to the same in order to promote its business operation. The company has
implemented different sustainability approaches, practices and initiatives that have helped in
attracting, retaining maximum number of customers within the firm (Fragomeni and Venkatesan,

2019). Therefore, the practice, approaches used by the organisation can be explained in detailed
as follows:
 diamond Resort & Spa Resort is trained its staff member related to what is
concept of sustainability, why it is important and the manner in which it can be
easily implemented within the organisation. Through training session it has aware
employees that people as well as government are becoming more and more
concerned about protection of environment. Likewise it has introduce Cleaning
and safety practices ; Enhanced cleanliness measures that is Disinfectant is
used to clean the property. So, company by taking step to protect the same can
easily stay ahead in competition from other companies operating in tourism and
hospitality sector.
 Reducing the food wastage is also one of the sustainable approach or practice that
has been implemented within the company to promote sustainability. As diamond
Resort & Spa Resort food manager make ensure that no food is wastage and only
sufficient quantity is only produced. Moreover, appropriate guideline and training
has been provided to employees related to the way they have to reduce food
wastage that helps in preserving the food and contribute in ensuring sustainability
of environment, resources. It is also one of the sustainable approach or practice
that has been implemented within the company to promote sustainability. As
diamond Resort & Spa Resort food manager make ensure that no food is wastage
and only sufficient quantity is only produced. In addition to this, appropriate
guideline and training has been provided to employees related to the way they
have to reduce food wastage that helps in preserving the food and contribute in
ensuring sustainability of environment, resources. Thereby all these sustainable
practice help company in enhancing its brand image in hospitality sector of
Turkey.
 Another approach or practice that has been used by the diamond Resort & Spa
Resort is it has developed a sustainable policy that need to be abided by all the
employees that are working in the organisation. In the policy it is clearly
mentioned that they have to switch of the fan, electric gadget and other things

while they are not working so that energy can be saved. Furthermore, it has also
include that employees has to make minimum wastage of food i,e., cook only that
food which is required. This will helps in ensuring that the food is available to all
the individuals on the equal basis (Lim and et.al., 2020.). Therefore, this practice
has also helped diamond Resort & Spa Resort in promoting sustainability and
creating strong brand image in mind and hearts of customers.
 Moreover, the diamond Resort & Spa Resort has makes use of more innovative
and effective technology to promote its operation and delivered qualitative
services to customers in limited time frame. Moreover, the diamond Resort & Spa
Resort has makes use of more innovative and effective technology to promote its
operation and delivered qualitative services to customers in limited time frame.
Use of technology has helped company in reducing the wastage, by making
optimum use of available resources in most effective and efficient manner
(Kumar and Goswami, 2019). Along with it, new technology has helped company
in gaining more benefits at lower price thereby making customers as well as
employees happy and satisfied.
CONCLUSION
From the above discussion it can be concluded that, resort management is important and
managers are responsible for handling all the activities within resort . Different type of resort
like, recreation, all inclusive, destination resort has been discussed. Range of resort packages
which include, special interest tourism, group tour, fully independent travellers, all-inclusive
resort has been described. Further, steps for planning and proposing a resort package, analysing
customer needs, market research has been discussed. Competitor analysis and evaluation of
sustainable approaches like, training employees about sustainability, use of better technology,
develop sustainability policy has been described.

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