Tourist Resort Management

TOURIST RESORT
MANAGEMENT

Table of content
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
P1 Various types of resorts, their key features and issues to managing them.............................3
P2 difference in operational requirement of area and issues in managing those areas................4
LO2..................................................................................................................................................5
P3 Several types of resorts packages and how they fulfill sales..................................................5
LO3..................................................................................................................................................6
P4 Conduct market research into Ski resort and find out needs of target market.......................6
P5 Propose a business plan for a resort package based on the findings of market research and
findings........................................................................................................................................8
LO4................................................................................................................................................11
P6 Different sustainable approaches, practices and initiatives implemented by.......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Introduction
Tourism Resort management is consider as an integral part of hospitality industry where
there are various types of management among consumer market share. Glenshee Ski Centre is
known as the five star resort and spa that provides gourmet cuisines and beautiful bedrooms with
highly designed rooms as well as air conditioned room facilities where the visitors can enjoys
treatment at pool, spa and steam as well as several other outdoor activities (Calianno, 2020).
Report focuses on several common resorts where there are several packages available among
resorts. Further it focuses on consumer demand and various management decisions.
LO1
P1 Various types of resorts, their key features and issues to managing them
There are various types of resorts coming up within hospitality and tourism industry as
here there is a huge demand among consumers in order to enjoy services and also enjoys
adventure activities that influence high goodwill and profitability among world level. Mentions
below are significant varieties among resorts.
Golf resorts- These are considered as on site gold resorts involves golf passes for visitors who
can play one or two rounds (Reid, Johnston and Patiar, 2017). The utilisation of such golf carts
are also available among resorts for other segment of consumers who are also looking forward
for the high tourism facilities and high adventure activities.
Beach Resorts- These types of resorts offer guests various water activities for examples beach
volleyball, paragliding, scuba diving and tennis where tourists are offered high quality services.
Beach resorts are also famous for having wide on site beach reservations particularly for tourist
who came to experience several recreational services relied on their requirements. Such kind of
resorts are also known for providing calming and luxury experience at all ends where several
resorts from all over world are planning in order to be more innovative so that most high profiled
serving with best hospital services (Rud, 2017).
There are several challenges and issues of the managing resorts within terms of differences in the
operational needs of particular areas for several ranges of resorts that are being faces through
management fields of resorts can be analysed mention below.

Quick changes in consumer preferences. such resorts such as beach resorts where aqua bar and
private beach resorts are at high demand (Kuščer and Dwyer, 2019). Management of resort faces
several challenges for examples external climate changes and initial high cost factor that impacts
several destinations where the resorts are situated. In management and services Weather changes
have been play a huge difficult factor among tourists market share and also prominent several
services in order to gain competitive benefit. Ski resorts also faces several challenges because of
the extreme snowy weather as well as high seasonality changes that are coming within climatic
that considered not drastic but also high pragmatically influencing the business scenario. Ski
resorts can be considered as more technically advanced alongside artificial snow facilities where
several adventurous facilities program in order to define several attracting working elements that
provide more consumers’ segments from all over world. Ski resorts can also utilise artificial guns
and snow making technology in order to develop high quality experience for guest as well as also
develops the operational needs for the challenge such as lack of snow. Young generation look
onto several recreational actions as well as also provides the private accommodation facilities
among various resorts within tourism industry. The operational working criteria can be also
developed more effectively through promotional and marketing services through being
partnering with several travel firms as well as connecting new segments of consumers by the
help of social media platform.
Speciality resorts also face several types of issues and challenges and their issues include
that they can only target certain segments of customers and competition in speciality resorts is
also increasing (Volgger and et.al., 2019). Island resorts also face several challenges in managing
and their key issue is that infrastructure on small islands is not very developed that they can
support tourism development and this affect management of resorts.
P2 difference in operational requirement of area and issues in managing those areas
It has been analysed that there is difference in operational requirement of Ski resort. this
is because ski resort basically is based on snow area and it requires various operational
requirement. Here, the main operational requirement is snow and accommodation for people.
this is specialist area as in this there are many facilities and services that is required. Therefore, it
is essential that all facilities are effectively included in it. But it is found that there are several