Analysis of Responsible Tourism and Tourist Destination Quality

The provided document is an analysis of responsible tourism and tourist destination quality. It covers the definition of responsible tourism, its importance, and the factors that contribute to a high-quality tourist destination. The document references various research papers and studies on this topic, including those on website design, local food consumption, and tourist perceived value. It also mentions the impact of word-of-mouth on inbound tourists' decisions and the role of internal stakeholders in shaping destination brand equity. Overall, the analysis provides insights into responsible tourism practices and factors affecting tourist destination quality.

Tourists Destinations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destinations and generators of world in context of visitor numbers and
income generation..................................................................................................................1
1.2 Statistics to evaluate predict future trends and tourism destination trends.....................4
TASK 2............................................................................................................................................6
2.1 Social, cultural and physical features of tourist destinations ..........................................6
2.2 Compare features leading tourist destinations and developing........................................7
TASK 3 ...........................................................................................................................................9
3.1 Appeal of current leading tourist destinations with current developing tourist destinations 9
3.2 Characteristics of a tourist destination impact its appeal...............................................10
.........................................................................................................................................................1
TASK 4............................................................................................................................................1
4.1 Issues that impact on the popularity of attraction places..................................................1
4.2 Potential for responsible tourism to increase host community at worldwide attraction
places......................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
A tourist’s destination is a place where visitors take interest in travelling or visit that
place frequently due to its charm or other feature that makes it more popular. The travel and
tourism industry is the fastest growing all over the world. It is most important for enhancing the
economic income of United Kingdom. Tourism industry provide immense employment
opportunities together with raising living standard of local people as well as it helps in upraising
better infrastructure facilities in the country. Virgin Holidays is a private company and it
provides many offers related to the holidays in the world with different destinations in Africa,
Australia, Caribbean, South Pacific etc. In this report discussion about main tourist’s destinations
is done along with the changes that took place in the tourism in generation is done (Beritelli,
2011). It is necessary to analyse the statistics to evaluate the future trends of visitors destination.
In this business report also discuss about the analysis of social, physical and also cultural
destinations to explain the appeal related to the visitors. Some of the potential issues are also
discussed under this report which can impact on the visitors attraction. There is a discussion
regarding the potential related to the responsible tourism to increase at world wide visitors
attractions.
TASK 1
1.1 Main tourist destinations and generators of world in context of visitor numbers and income
generation
Virgin holidays is a travel company and it provides the various types of offers to the
visitors and also provide them the attractive destinations which can satisfy their needs and
interests. With the help of many different destinations, the income level of the United Kingdom
economy will be increased. Many of the countries began providing the importance to the travel
and also tourism sector (Di Pietro, Di Virgilio and Pantano, 2012). With the help of these
industries, many people get the jobs and from this their income level will be high and also their
living standard will also be improved. In this, two main kinds of visitors attraction and that are
domestic and also international. There are some countries and their income generation are given
below as above:
Issues United
Kingdom
Spain USA France China
1

Contribution
in an economy
In the United
Kingdom
country, the
tourists
destinations
are growing or
can say
developing by
the rough
phrase, slow
down of
global
economy and
the Brexit
bring many of
the changes
for United
Kingdom. In
the national
economy,
there is a 3.5%
contribution
of travel and
tourism sector.
In this
country, the
travel industry
develops by
5% with
increasing rate
of
Spain is they
most
successful and
also more
developed
country in
context to the
travel and
tourism sector.
Regarding the
tourism, this
country
conducts or
gives the
promotions at
the larger
scales or can
say in all over
the world to
increase the
profitability
and also
development.
This sector
was bound up
its
contribution
about 1620
billion in
increasing the
economy of
The tourism
and travel
industry gives
the 3% total
contribution in
the total
economy and
this figure is
very helpful in
supposing the
percentage up
to the 0.8
before the year
2025. This
sector gives
the job
opportunities
to millions
people and
around the
20.6% of the
domestic
wages
generated
from this
sector.
The Europe
country is
regards or
included as the
favourite and
also very
interesting
nations with
the help of
large number
of travellers.
People come
from the
different parts
of world and it
provides the
many
challenges and
also from this
country. The
most largest
income group
in the travel
sector is
France and
many of the
people spend
more money
to travelling
and spending
their holidays
In the China,
there was a
time, the
preference of
tourist
destinations is
not much high
and people
want not take
any interest in
travelling in
China country.
But after the
year 1990, the
China, focus
more on travel
industry. This
sector gives
their total
1620 Million
contribution.
This country
has large
number of
wages.
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development
and
productivity.
United
Kingdom
country
promotes the
destinations of
its country on
the large scale
and many of
the domestic
tourists of this
country
visitors their
places or
attractions at
night.
Spain. It has
around 2.65
shares in
domestic
wages. It is a
large figure
because of the
one reason
that the China
country has
the target
population in
all over the
world.
in France
country. Its
economy is
supported at
large scale
with the help
of travel sector
and also
government of
this country is
consume large
amount in the
promotional or
advertisement
activities by
providing the
best
destinations.
Prime visitors
destinations
Royal mile
shops,
Buckingham
Palace,and
Kelvin grove
gallery.
Royal place,
Gaudi building
and the Prado
museum.
State of
Liberty,Zion
national park
and
Hollywood.
French
Riviera, Eiffel
tower and also
the Viex port.
Tienanmen
square,
Forbidden
cities etc.
Number of
Visitors
In the United
Kingdom
country, there
are around
36.115
millions
In Spain about
32 million
visitors go for
the travelling
of different
destinations.
In this, almost
60 millions
people went to
the USA
country for the
purpose of
About the 60
million people
go for
travelling in
France country
and on the
In year 2015,
around 20
million of
guests are visit
in this country,
and the
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visitors
travelling
every year.
From the
estimation
around on
average 1000
tourists spend
almost 246.1
pounds in
travelling the
many different
attractive
destination
places.
But there is a
benefit to this
country is that
the expenses
of the one
person is
about
1415052.
travelling in
year 2015.
basis of
estimation the
total expenses
in travelling
according to
per individual
is 1276.53.
expenses of
the 1000
tourists is
almost 39.88.
1.2 Statistics to evaluate predict future trends and tourism destination trends
It is observed that tourism is changing since many years and also the same is expected in
for the future as demand for same is continuously increasing. In UK there is many different
attractive and also unique destination places which are visits through the tourists which are
coming from the different countries. The expenses with the help of the day tourists hold by 53%
share in almost the 127.4 billion pound in this sector.
Around one fourth of the total population living in the London Eye and these all people
are get jobs with the help of travel and tourism industry (Laws, 2011). It is very helpful and also
helps in increasing the economic growth of country. Brexit develops the negative and bad affect
on economic development of this country but the growth was rapid. Many of the visitors are
travelling there for the reason of leisure. Many of the tourists are visiting for the purpose of
business deals and also can be the upcoming time because the United Kingdom is separated from
the European Union and from this the economy was affected and also the travelling agencies.
The night attraction places and the also the event agencies is speculate to the increased
development and the growth due to the direct relation with the recreation. On the basis of experts
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point of view, the education, business and the medical related tourism plays an important role in
the productivity and growth of the travel and tourism industry.
On the basis of estimation of the above graph, in United Kingdom country, large number
of visitors are coming from different cities and countries for the purpose of travelling. Funds are
reduced in order to decrease the total cost (Fernández-Cavia and et. al., 2014). It can be constant
if in case the cost of many different goods in United Kingdom country will be reduced in coming
2-5 years. From the strict and difficult policies of United Kingdom government, the number of
student tourists are down and it is not good for the economic development of count and also
develop the negative or bad impact on tourism industry. In the coming period of time, United
Kingdom will face many problems and also difficulties related to the unemployment. This
industry has the potentiality to develop to create the many job opportunities to people if the
government of this country will give its full attention (Pandža Bajs, 2015). In travel and tourism
industries, there are around 3 million people are recently working but in the coming 5 years, it
can be increased through the 30000 to 50000. If in this country, the cultural functions and also
events will be enhanced with the help of this unemployment will also be decreased. From this,
the positive impact will be develop and economic and growth rate will also be increased.
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Illustration 1: Spending by different visitors

In time period of January to march, the season of travelling is mostly off and from this
profitability of travel sector will be down. But in months among April to June, around 120
million of persons are visit the different attraction places in United Kingdom. It is 65 more than
the last quarter. In July to September months, huge number of people are come of the purpose of
travel means it is a peak season of travelling (Žabkar, Brenčič and Dmitrović, 2010). This season
is very helpful in increasing the profit level and also economic growth of country.
TASK 2
2.1 Social, cultural and physical features of tourist destinations
In Nepal and United Kingdom countries, there are two main attraction places where large
number of people come for the purpose of visiting but as comparison to the Nepal, United
Kingdom is leading and the biggest destination and it is the developed country. But on the other
hand, Nepal country is a growing visitor’s destination. Most of the people of this country get
many advantages from this travel and tourism industry but most of the time, the local people
achieve to face many difficulties and issues (Sartori, Mottironi and Corigliano, 2012). The
income level of the local community is enhanced due to the travel industry. It is very helpful of
local people and with the help of this their living standard will be increased. From increasing the
travelling sector, there will be the many new opportunities will be enhanced. In this, there are
6
Illustration 2: Seasonal visit of tourists

some internal factors are included which can impact on the tourism sector of United Kingdom. In
the internal factors includes the economic, cultural, physical and the social. These all internal
factors are given below as above:
Social factors- The local community of United Kingdom country plays a necessary role
for the purpose of attracting large number of visitors. If people of this country will be live
together and they are cooperative with the visitors then in this case it will create the positive
impact in the mind of customers. It is necessary that the people should be helpful towards the
new people which are coming from the different country. At the time of 2nd World War, Scotland
country was very mush conflicted country and from this reason its social and also economic
situations is not enough good and also positive (López-Toro, Díaz-Muñoz and Perez-Moreno,
2010). But with the help of travel and tourism sector, the society is developing. It is very
beneficial for the economic growth rate of country.
Physical factors- This component of the internal factor is helpful in attracting the huge
number of tourists. In this factor involves the basic facilities, good and attractive locations or
destinations, infrastructure etc. The more focus of government of United Kingdom country is to
maintain and also increasing the visitor’s attraction places. It is necessary that the visitors
destination should be clean and also safe because safety of tourists is the fist priority of the
tourism companies. So, in regards to this government spend so much money on keep cleaning
the destination places. The London is the good example of clean and safe destination place in
United Kingdom country (Fernandes, 2011).
Cultural factors- Each and every country has own culture which is shown through the
natural resources. These all the main parts of culture by which country can attract the many
visitors.
2.2 Compare features leading tourist destinations and developing
In the United Kingdom country, there is many attractive tourist destinations. An
economic components will be various in growing the country. This economic factor pays an
necessary role in developing this sector (Kim, Eves and Scarles, 2013). Its impact can be good
and cab be bad on the productivity of tourism sector. If the economic conditions will be good and
proper then it will be beneficial for business of tourism sector. If in case the whether and climate
will not will at the time of travelling, then in this case tourists will not get any interest and it will
develop the negative affect on this sector.
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United Kingdom experiences much of visitors as it has much of famous destinations. The
government of this country gives their full support in this and also formulated many legal
systems regarding it (Beritelli, 2011). The difference among developing visitor’s attractions and
leading according to their features are given below as above:
Developing Tourist Destination Leading tourist destination
With the other different countries, Nepal has a
strong and harmonious relations but the
government of Nepal does not give any kind of
sup[port related to the finance for buying the
advanced and local technology and make
attract an infrastructure.
An infrastructure of United Kingdom country
is proper and also attractive. Along with it, this
country ash a healthy relationship with other
countries.
The government and local society is very
supportive because of the natural hazards but
sometimes there is a dissatisfaction regards this
because people mover from one country to the
another for searching the job opportunities. In
Nepal, there is not many job opportunities.
The government and local people of this
country is very much supportive and they also
welcome those people who are coming for the
purpose of visiting.
In Nepal, there are good transportation
facilities but there is on redundancy and that is
advanced technology (Inwood, 2010).
The British country has also the good network
of transportation as comparison to the other
country. It is helpful in maximising the level of
satisfaction of their tourists.
In Nepal, there is mostly the natural destination
places and among all these, some of are
destroyed from the earthquakes and natural
calamities.
In this country, there are large number of man-
made destinations and also the natural places.
So, in context to it, there are many options to
the tourists.
In the Nepal country, there are many hazards
and it also suffered from many losses and from
this the profit level and revenue reduced.
Under this country, there is large number of
elements and also breaches by which it can
attract and increase the maximum tourists.
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9

TASK 3
3.1 Appeal of current leading tourist destinations with current developing tourist destinations
Virgin Holidays business organisation is the largest and the reputed business organisation
and it has good tour operators. The tourists destinations of United Kingdom is always appeal
more as comparison to the visitors attraction from the growth of United Kingdom. There are
many different factors which are varied from the leading visitors attractions from growing the
different destinations. The good destination always impact good on the economy with the social
perspective. To increasing the attraction of many visiting places, the government of United
Kingdom plays an important role. The tourism and travel sector is based on the various features
of tourists destinations.
The location of destination places can impact on inflow of visitors. The man made
destination places also develop the various appeals. The facilities related to transportation is very
necessary and it can develop the good as well as the negative affect on the business. If Virgin
Holidays will provide the transportation facilities to its guests and also visitors, then in this case
the impact will be good. Transportation can be related to car facilities, buses etc. As comparison
to the developing tourists destinations, leading visitors attraction is better. On the other hand,
culture is the most important factor in the visitors attraction. In addition to it, this element
growing many of the countries are more attractive compared with the developed countries like
for an instance United Kingdom. In every country, culture is different.
There are some more important and also necessary factors and these are lifestyle of
people, cuisine, community etc. These all factors are very helpful in making the tourists
attraction places appealing. It is very essential that the environment should be good and also
pleasant. So, that visitors can travelling with out any problems.
The leading visitors attraction places are more appealing due to the man made
destinations. Those countries which are the leading destinations are more successful in context to
economically and these type of country can spend large funds in growth the man made
destinations.
Like for an example- The Theme park are creating almost 15 billion USD in each year.
But most of the developing countries have not much funds to developing the large number of
theme parks.
10

3.2 Characteristics of a tourist destination impact its appeal
11

Virgin Holidays
Dated: 16th October, 2017
Subject: Impact of the characteristics on visitors attraction places on Cuba
An economic situation of each country plays an important and the necessary role to attract the
large number of people. In context to this, the behaviour of the local society people should be
good towards the visitors which are come from the different countries for the purpose of
travelling. In case if the economic development as well as the behaviour and also attitude of
local community will be good, then it will be good in developing the country. The large number
of people are coming from different places. In regards to this, there is two dividation of the
tourist destination and these are developing tourist destination and other one is the visitors
attraction places. This business report is on the characteristics of different attraction places in
related to the growth and also the productivity of travel and tourism sector. The Cuba is the
most poor and there are many crimes and unethical things are happen more. The crime in the
Cuba enhancing every day. The murders, robbery, kidnaps are more happen in his country. It
shows that the behaviour of the Cuba is worst or bad towards the local community. From this,
an economic situation of Cuba is not better due to the loots and murders. No person and tourist
want to Cuba for the purpose of travelling because of the fear of murders, loots and the robbery.
So, from this an economic conditions of Cuba is not good and the living standard of this country
people is not well. In 29 May, 2017, after the congressional message and also the extensive
feedback, the government of United States country revoke the position of the Cuba as the State
Spenser related to the Terrorism. Cuba is one of the most criminal and also bad state. In
addition top this, the government of Cuba follow the single party ideology through which the
nature of government of Cuba is autocratic. This country is under the poverty and it is not good
for country. From this, development and an economic rate of country is reduces.
Thanks
Business Advisor
Virgin Holidays
12

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TASK 4
4.1 Issues that impact on the popularity of attraction places
There are many number of different issues and also problem that can impact on the
popularity of the different attraction places. With the help of these issues, company can evaluate
the attractiveness of the travelling places to attract the huge number of tourists. Some of the
important issues are discuss below as above:
Fluctuation in Exchange rate- An inflow of the visitors is same and on the other hand
an outgoing of visitors is same as the import due to the inflow of large number of visitors will
earn and manage the funds in country (Choi, Tkachenko and Sil, 2011). Out flow sends the funds
outside the boundaries of country. An inflow of the visitors is impacted through the exchange
rate of country. If the pound of country is weak or less than the currencies other country, then in
this case the people will prefer more United Kingdom country for visit. From this, visitors have
the chance to less pay to getting the same price of pounds and if the currency related to the
visitors’ country is weak due to spend of more money.
Environment of host country- The environment climate related to the host country can
impact on the popularity of many different attraction places. An environment consists the natural
calamities, climate, whether conditions, society and many others. If in case the attraction place is
hit through any kind of natural calamities such as the tsunami, earthquake etc. then in this case
its impact is bad and the development of the tourism sectors will be reduced.
Militancy- The terrorism and also the terrorist attacks are increasing day by day and it
impacts the tourism industry in the negative way (Reza Jalilv and Samiei, 2012). From this fear,
most of the people are not ready to travel on the destination place because these types of places
are not safe for them.

Some of the other issues or problems which can impact on the popularity of any kind of
attraction places consists the cultures and economy related issues of country. Those economy
which are develop gives the more opportunities to the tourists.
4.2 Potential for responsible tourism to increase host community at worldwide attraction places
Developing of better and also attractive places for hot and for the tourist it is also known
as the responsible tourism. The responsible tourism is that type of tourism that can develop the
bad and also negative affect related to the social, environmental and also economic problems can
be minimized. In the attraction places of United Kingdom, it is necessary to make improvement
in the responsible tourism. The local community of country provides many economic
advantages.
Like for an instance: It is necessary to the Virgin Holidays company is to give the first
priority to the local community for conducting its business in a systematic and also proper
manner. It will helps in rising and also enhancing the wellbeing of country (Rodríguez-Molina,
2
Illustration 3: Responsible tourism
(Source: WHAT IS RESPONSIBLE TOURISM? 2015)

Frías-Jamilena and Castañeda-García,2015). It is necessary for cited business organisation is to
include the local community people in the process of decision making. The working conditions
of business should be in a systematic and an effective manner. A responsible tourism includes
preserving the culture and also heritage of United Kingdom country in relation to preserving
culture and also heritage of host nation. This type of tourism increase the courage and also
motivate the local people for the purpose to welcome of visitors and also try to developing the
good and healthy relationship with tourists. The responsible tourism is helpful in making the
travel sector better and also provides the enjoyable experience to tourists. It develops the healthy
relationship among visitors and local community. It enhances the pride and also level of
confidence of local community people (Hultman and et. al., 2015)
With the help of responsible tourist, many people can attracted for the long period of
time. The income which is generated from the tourism will be helpful in development the
attractive destination places and also increasing the standard of living of local people which are
live near the different destination places (Chon,2015). The heritage and also cultural get
impacted through the various types of attraction places. Against the many problems and also
issues the local community people and also government come together and also develop the
responsible tourism.
CONCLUSION
It has been concluded from the above-mentioned report that United Kingdom is the
largest growing country in the travel and tourism sector. In this present business report studied
about the many different types of tourist’s destinations and their way of large number of income
generation. In this report, there was a discussion about the physical, social and also cultural
specifications of internal factor. Under this assignment studied regarding the characteristics of
visitors attracting which are impacted by the travel industry. There was also a discussion about
the many issues and problems which can affect on the popularity and development of different
attraction places.
3

REFERENCES
Books & Journal
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research.38(2). pp.607-629.
Beritelli, P., 2011. Tourist destination governance through local elites: Looking beyond the
stakeholder level (Doctoral dissertation, Universität St. Gallen).
Chen, C.F. and Phou, S., 2013. A closer look at destination: Image, personality, relationship and
loyalty. Tourism management. 36. pp.269-278.
Choi, J.G., Tkachenko, T. and Sil, S., 2011. On the destination image of Korea by Russian
tourists. Tourism Management. 32(1). pp.193-194.
Chon, K.S., 2015. Traveler destination image modification process and its marketing
implications. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual
Conference (pp. 480-482). Springer, Cham.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology.3(1). pp.60-76.
Fernandes, C., 2011. Cultural planning and creative tourism in an emerging tourist
destination. International journal of management case. 13(3). pp.629-636.
Fernández-Cavia, J. and et. al., 2014. Web Quality Index (WQI) for official tourist destination
websites. Proposal for an assessment system. Tourism management perspectives. 9.
pp.5-13.
Hultman, M. and et. al., 2015. Achieving tourist loyalty through destination personality,
satisfaction, and identification. Journal of Business Research.68(11). pp.2227-2231.
Inwood, J.F., 2010. Sweet Auburn: Constructing Atlanta's Auburn Avenue as a heritage tourist
destination. Urban Geography. 31(5). pp.573-594.
Kim, Y.G., Eves, A. and Scarles, C., 2013. Empirical verification of a conceptual model of local
food consumption at a tourist destination. International journal of hospitality
management. 33. pp.484-489.
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