Toyota's Corporate Culture: A Case Study in Global Management

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This paper examines the corporate culture of Toyota Motor Corporation, a global leader in the automotive industry. It analyzes Toyota's culture through the lens of the seven dimensions of organizational culture and the Cultural Web, highlighting the challenges and opportunities associated with spreading this culture globally. The paper also explores the impact of globalization on Toyota's operations and the company's efforts to adapt to diverse cultural contexts.

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Management and Organisation in Global
Context
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Contents
Executive Summary.........................................................................................................................3
E-learning activity........................................................................................................................... 4
Week 2............................................................................................................................................. 4
Activity 2......................................................................................................................................... 4
Title: Globalisation.......................................................................................................................... 4
Has your view on globalization changed after listening to Professor Ghemawat? Explain............4
Consider where you have seen the fears that people have about globalization. Do you think these
fears may subside with some data points that may suggest otherwise?..........................................4
Week 3............................................................................................................................................. 6
Activity 4......................................................................................................................................... 6
Toyota corporate culture and the problems of spreading its culture...............................................6
How would you describe Toyota's culture using the seven dimensions of organizational culture
and/ or the Cultural Web?................................................................................................................6
Conclusion....................................................................................................................................... 7
References........................................................................................................................................8
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Executive Summary
Globalisation enables many business ventures to establish themselves at wide level.
Globalisation support global economy to grow and provide opportunities. But many scholars
define that globalization not made world structure flat due to deviations between social attribute
and aspects. This needs proper understanding, as well as many individuals, attribute get modify
after the opinion of a famous scholar.
Culture is important for a business to grow and explore their aspects properly. Employees need
to indulge themselves in culture effectively. But for spreading culture, the business faces certain
issues and problems. These all things need proper understanding and efficiencyto resolve major
issues properly.
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E-learning activity
Week 2
Activity 2
Title: Globalisation
Has your view on globalization changed after listening to Professor Ghemawat? Explain.
Globalisation describes as a concept which facilitates business and individuals to interact with
each other by crossing boundary line. It facilitates free trade as well as need better
communication via various sources so that maximum and beneficial return could be proclaimed.
It integrates and indulges two economies with each other properly so that globally issues get
minimize (Ghemawat, 2012). Various individuals think similarly and describe that globalization
is helpful for the world and enhance the individual standard of living as well. But one of a
scholar not only changes my view as well as modifies various people attribute to define
globalization. One of a famous book “The World is flat” proved wrong by Pankaj Ghemawat. He
clearly stated that the world is not flat in nature and there are various dissimilarities among
various aspects and attributes. It also changes my point of view regarding globalizationas there
are many points listed by Professor Ghemawat. Globalisation means equality among the nation
and their way of communication but it is not appropriate. There is still a lot of difference
between large and small, poor or rich. There are certain nations in the world which have high
technology to the interface. On the other hand, some are still struggling to get a proper level of
living. This is not even a single issue with globalization but without any physical
interaction,globalization would not become successful in the frame. All of these aspects and
attribute changed my view of discussion regarding globalization and I have also signed that “the
world is not flat”.
Consider where you have seen the fears that people have about globalization. Do you think
these fears may subside with some data points that may suggest otherwise?
Globalisation links or merges two countries or economies together so that effective and
beneficial results draw at globalized level. Many people determine which face certain fear from
4

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globalization. These fear need to understand properly so that relevant and better things get
evaluated properly. For enhancing and improving the situation of such fear, there is a need to
describe certain points to an individual. On such points benefits of globalization is important to
describe and signify properly (Roberts, 2018). Such fear gets subside with proper and
suitablecommunication among various individuals so that they get understand regarding the
benefits of globalization. This understanding supports in overcoming from fear by various people
as well as enable in formulating a flat world. Hence, it is important to work forthe fear that
people have for globalization. Society thinks that their culture and values are endangered due to
globalization which is not appropriate for their long duration. Hence, for overcoming from fear, a
better communication with a physical presence is must between various individuals. These points
will assist in subsiding the fear which suggested by Professor Ghemawat.
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Week 3
Activity 4
Toyota corporate culture and the problems of spreading its culture
How would you describe Toyota's culture using the seven dimensions of organizational
culture and/ or the Cultural Web?
Corporate culture is helpful in gaining and generating better return so that maximum profit
generated. Every business has their own culture and attribute which need to understand their
employees for assessing relevant outcome. Toyota Motor Corporation identify as a world-leading
automobile company. Toyota focuses more and more on their culture which signifies innovation.
Business employees are always encountering to face different challenges and come with a new
idea. Hence, Toyota culture is based on innovation so that more and more improvements in their
products and services need to take place (Sidhu, 2015). They believe in regular and proper
innovation so that agreed stated objectives and targets ascertain. Moreover, the business also
focuses more on discipline and mentoring so that positive working attribute encourage.
Toyotaculture has differed in perception as well as its employees also differ from others. 7
dimensions of organizational culture are defined as follow:
 Ability to bring innovation and take a risk where Toyota brings innovation at each level. For
unintended acceleration, business takes a risk to take back 8million vehicles.
 Toyota also forces their employees to follow the agreed rules and regulations. This dimension of
organizational culture will enable in facilitating better and effective working and get effective
results.
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Conclusion
It depictsthe stated argument that globalization is helpful in many stances. But there is a need for
certain improvement for making world flat. With suitable and relevant arguments, individual
change their aspect towards globalization. Moreover, some people also face fear due to
globalization. This fear will be subsiding with the assistance of proper and relevant examples.
Corporate culture ensures the success of a firm which needs to understand by various individuals
properly. There are a few issues and problems lead to face by the company while spreading their
culture which needs to control and manage properly. For this aspect, management needs to use
the relevant and suitable technique.
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References
 Ghemawat, P., 2012. Actually, the world isn't flat. [Online] Ted. Available at:
https://www.ted.com/talks/pankaj_ghemawat_actually_the_world_isn_t_flat. [Accessed on 21
August 2018].
 Roberts, J.L., 2018. Urban. In Routledge Handbook of Contemporary Myanmar (pp. 89-96).
Routledge.
 Sidhu, V., 2015. Toyota’s corporate culture and the problem of spreading its culture. [Online]
Wordpress. Available at:https://veerpals.wordpress.com/2015/08/11/toyotas-corporate-culture-
and-the-problem-of-spreading-its-culture/. [Accessed on 21 August 2018].
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Toyota's Corporate Culture: A Case Study in Global Management

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