Impact of Sustainable Tourism on Travel Industry: A Case Study of Intrepid Travel

Running head: TPURISM AND BUSINESS
Impact of Sustainable tourism on Travel Industry: A case study of Intrepid Travel
Name of the Student:
Name of the University:
Author’s Note:

2TPURISM AND BUSINESS
Table of Contents
1. Background of the study .............................................................................................................3
2. Significance of the Study.............................................................................................................4
3. Scope of the Study.......................................................................................................................4
4. Problem Statement and objectives...............................................................................................5
5. Literature Review........................................................................................................................6
References......................................................................................................................................11
Appendix 1.....................................................................................................................................13

3TPURISM AND BUSINESS
1. Background of the study
The term sustainable is a buzzword in the tourism industry. In the recent years for
tourism industry development of environmentally friendly business becomes crucial.
Sustainability refers to the environmental, social and economic sustainability (Bunakov et al.
2015). In Australia, tourism business has been growing rapidly and Sydney is considered as the
most attractive tourist place in Australia (Ruhanen et al. 2015). Therefore, Tourism contributes
5.2% share in Australian economy. This highlights the economic sustainability in Australia
through tourism business. On the other hand, environmental sustainability is also an important
aspect for the tourism industry. Existence of the tourism industry depends on the preservation of
natural and built environment. Hence, sustainable tourism development has a great significance
in the tourism industry.
Intrepid Travel is considered as the world's largest small adventure travel organization.
This company is situated in Melbourne. Apart from Australia, this organization operates in Asia,
Antarctica, America, Africa, and Middle East. Development of sustainable tourism business is
their main objective in the recent years (Intrepidtravel.com 2018). In the recent years, tourism
industry has been facing challenges, which affect their sustainable business. The major
challenges are high consumption of energy in the hotels and carbon emission due to increased air
traffic. However, Intrepid Travel has recognized that tourism has a great impact on the local
community and the environment of a country. Thus, they have decided to develop the welfare of
the individuals and to ensure the conservation of the environment. Their current sustainability
approaches include measurement of emission from the gas, business travel, and electricity and

4TPURISM AND BUSINESS
reduction of emission by measuring the energy efficiency. They have also decreased the number
of travel trips to reduce the energy consumption.
2. Significance of the Study
This research study is significant for the tourism industry as well as for Intrepid Travel as
it will reveal the importance of the sustainability in the tourism industry. However, in the recent
years, people focus on environmental sustainability. In order to gain the customer attention
tourism sector needs to develop eco-friendly business. Modern people are more conscious about
the environmental protection (Amir et al. 2015). Thus, the tourism sectors need to identify the
current market trend to expand their business in global market. However, this present study will
highlight the necessity of the development of sustainable tourism business.
This study will reveal that sustainability especially the environmental sustainability is the
big part of tourism sectors as without the environmental protection it will be difficult for the
tourism sectors to keep their existence. Therefore, this present study will focus on the current
issues regarding the sustainability of the tourism industry. Hence, this analysis will help the
tourism industry and Intrepid Travel to deal with these issues and to develop sustainable
principle to make their business global. From the current research proposal benefits of
sustainable tourism will be addressed. This will create awareness among the tourism industry,
which leads them to adopt sustainable practices in their organization.
3. Scope of the Study
Scope of the research study includes geographical, temporal and demographic scope of
the study. Geographical scope of the study focuses on the areas where the research plan will be