Using Strategy Development Tools for Competitive Advantage: A Case Study of Intrepid Travel Australia

Running Header: Competitive Strategy
Competitive Strategy
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Competitive Strategy
The strategy development tools are used by an organization to evaluate its performance with the
other competitors in the market (Madsen and Walker, 2015). This report will discuss the various
strategy development tool and which one of them will be suitable for Intrepid Travel Australia to
develop an effective strategy. The internal and external business processes of an organization
need to be renewed in order to attain a better business value. Due to globalization, most of the
tourism companies are trying hard to gain profits and better economic rate. So, the strategy
development tools cab be used by Intrepid Travel Australia to accept the opportunities and get
relieved from the threats coming in the market.
Strategy Development Tools
The executives of the company are looking forward to using some tools and technique to make a
competitive value in the market. The internal and external factors affecting the profitability of
Intrepid Travel Australia can be analyzed by the Strategy Development Tools. These tools allow
executives to make an effective decision for the organizational change and behavior (Lee, Yoo
and Kim, 2016). The out-dated technology and strategy reduce market value. Thus, these tools
are important to be used by an organization. The strategy development tools will be used in the
company to analyze the factors that affect its business growth. Managers will be able to
recognize the strategies that can be implemented for enhancing the services to customers. The
current issues of the Intrepid Travel Australia can be easily known by using Strategy
Development Tools.
Political factors- The change in Government policies affect the procedures adopted by the
Intrepid Travel Australia. However, it is necessary for the company to continuously renew their
services every year to carry on with their business operations from the Government parties.
Economic Factors- Factors like exchange rate, expenses and interest rates on the tourist
packages affects the economy of Intrepid Travel Australia as most of the customers likely to
have packages within a reasonable budget. Social Factors- Not all customers have the same
preferences, tastes and habits and like the same service (Remington and Pollack, 2016). The
customer demands have increasingly affected the business operations performed by Intrepid
Travel Australia. The company aims to fulfill the requirements of customers by making suitable
changes in their services. Technological factors- The technological advancements have affected
the growth of Intrepid Travel Australia business. As it is quite difficult for the company to