Impact of Total Quality Management Practices on Customer Satisfaction and Retention in Unilever

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Added on 2023/06/11

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This research aims to identify the impact of Total Quality Management practices on customer satisfaction and retention in Unilever. The study examines the concept of TQM practices, factors affecting different practices of TQM, and their impact on customer satisfaction and retention. The research methodology is quantitative, using primary data collected through a questionnaire. The findings suggest that managing total quality is crucial for improving products and retaining customers.

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Impact of Total Quality Management Practices on Customer Satisfaction and Retention in Unilever

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