Trade Tariff, Its Impact and Competitiveness of Harley Davidson

TRADE TARIFF,
ITS IMPACT AND
COMPETITIVENE
SS OF HARLEY
DAVIDSON
Name of the Student:
Name of the University:

INTRODUCTION
 Harley Davidson is a one of the biggest American
motorcycle companies, founded in 1903 in
Milwaukee, Wisconsin (USA).
 In the past century, the company has been
successful in expanding its business worldwide.
 Mission of the company is to fulfill the dream of
motorcycling of people by providing an extensive
line of motorcycles and branded products in
selected segments (Harley-davidson.com 2018).
 Vision of Harley Davidson is to provide action
oriented business in the international market
with employee empowerment, value added
activities for the customers and achieving
leadership in stakeholder management (Harley-
davidson.com 2018).

PURPOSE OF THE REPORT
 The trade tariff policies between the
USA and the EU and its impacts on the
production and profitability of Harley
Davidson
 Analysis of the institutional environment
to evaluate the constraining and
enabling forces regarding the
competitive success of the company
 Analysis of competitive environment to
identify the relevant factors of
competitive success of Harley Davidson

HIGHLIGHTED ISSUE
 According to a report in CNN by Wattles
(2018), due to the increase in import
tariff on the USA manufactured products
in the EU, the production and export
cost of Harley Davidson have increased.
To overcome the rising cost and loss of
revenue, it aimed to shift some of the
production to EU locations. This has led
the US President to campaign against
the motorcycle company.