This study investigates the feasibility of forecasting freeway traffic and constructing a structure that supports the use of forecasting capability in the traffic management and services of traveler information. The study develops and tests four models for forecasting traffic flow for a period of 15 minutes using time series, historical average, non-parametric regression, and neural network models. The non-parametric regression model outperformed other models. The study also develops an ITS software support system architecture to transform ITS data into usable information for decision-making. The software architecture can be used in any setting to improve traffic management and provide accurate information to travelers.