Transformational Leadership Communication

This study explores the communication abilities of transformational leaders and how it supports their leadership skills. It focuses on Janine Allis, the founder of Boost Juices, and discusses her effective communication strategies. The study highlights the importance of good communication skills in influencing and inspiring followers.

Running head: TRANSFORMATIONAL LEADERSHIP COMMUNICATION
TRANSFORMATIONAL LEADERSHIP COMMUNICATION
Name of Student
Name of University
Author Note

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Executive Summary
The aim of the study was to identify the leader’s communication abilities and discuss how good
communication skills supports the transformational leadership abilities. Leaders can have good
written or oral communication skills. These skills helps them influence the readers or the listeners.
Good written communication skills can be characterized as- clarity of purpose, simple language and
many more. These skills are further related to supporting the transformational leadership skills such as
self-motivation, inspiring others, positive attitude and interpersonal skills.

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Table of Contents
Introduction...........................................................................................................................................3
Discussion.............................................................................................................................................3
Janine Allis emotional intelligence (empathy and social skills)........................................................4
Rhetorical analysis............................................................................................................................6
Clarity of purpose..............................................................................................................................6
Systems thinking...............................................................................................................................7
Janine Allis’s philosophy of life........................................................................................................7
Janine Allis is a true visionary...........................................................................................................8
Janine Allis has been awarded for her leadership qualities................................................................8
References...........................................................................................................................................10

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Introduction
Leadership includes an individual’s ability to influence another individual, group or a
committee. A leader leads an individual or group of individuals through his communication skills,
listening skills, emotional intelligence, writing, organizational communication and others.
Transformational leaders are those who inspire their followers through their charisma and encourage
teamwork (Ghasabeh, Soosay & Reaiche, 2015). Leadership communication is the act of transferring
a well-framed message from the leader to an individual or group of individuals with an object of
influencing or guiding them. The leader chosen is Janine Allis, the founder of boost juices. This study
will discuss about her communication abilities. How far she is able to influence her followers
through- pathos, ethos and logos. Having a positive ethos is very important for the transformational
leader and it includes – emotional intelligence, sensitivity towards intercultural differences, skilled
speaking or writing abilities and some other qualities (Hargie, 2016) .
Discussion
Profile of the Leader:
Janine Allis is the founder of boost juices and she is leading businessperson from Australia
(Muenjohn et al., 2018). She is a co-owner of Retail zoo. She did not finish her high school and never
went to university and she decided to travel. She did not have a degree in business but still she went
on to be a leading Australian entrepreneur. She started the business from her home and now boost has
a franchise in around 13 countries. She started working at the age of 17 for an advertising agency, in a
nightclub, as a model, a tourist guide for comedians and many she has travelled a lot. In one of the
interviews , Janine said that more than education could teach her, her travelling experience taught her
many things- problem solving, emotional intelligence and many more. She has won many awards for
her leadership qualities and for her contribution towards Australian business – the Australian award
for excellence in women leadership,2015.She is socially very active and has account in twitter ,
Facebook, Instagram and linkedlin.

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Transformational leadership Quality of the Leader, including ethos:
Many leaders failed because they tried creating a change only through intellect without
emotionally connecting with people. A transformational leader is empathetic to the emotions and
thoughts of his followers. He connects with his followers not only through intellect but also through
his empathetic attitude. A leader uses positive ethos through emotional intelligence, skilled speaking
and writing, overcome intercultural differences (Filden, 1982).
Janine Allis emotional intelligence (empathy and social skills)
Janine Allis has suggested that for the success of any organization team work is needed.
Janine Allis is able to expand boost juices all across the world because she has been able to maintain a
team that respects her for philosophy of love for life. Janine believes in the capability of generation Y
workers when many companies do not. She has employed generation y workers and she believes in
creating a casual working environment thus allowing people to wear casuals in office but she also
says that she’s very serious about her work and professional (Palmer et al., 2001). Janine Allis and her
husband were so dedicated towards the success of boost that they sold their only asset- their personal
house. People are said to have good social skills when they are open to the views others both positive
and negative. When Janine Allis started her business she took the feedback of each and every
customers for their feedback. Since then their main strategy for success was customer focus, boost
tries to makes its customers feel special by improving their experiences from the time they enter the
store to the time they leave. She has said that the secret of success also lies in using social networking
platforms that helps to understand the customers and reach them. She says it is important to post the
relevant stuff on social media because this will help in attracting audience. Janine has about 50000
followers in twitter and her company boost juices has got about 600000 followers on facebook
(Scaefer, 2014).
Ethos aims at removing intercultural differences

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Intercultural differences arise when an organization grows internationally beyond its home
country. It may lead to conflicts and language barriers. For this, a proper work culture has to be
incorporated and the messages have to be created in such a way so as that all can easily interpret it.
Janine Allis follows such a work environment where such intercultural differences are avoided.
Honesty and integrity are two most important qualities for creating a proper work culture according to
Janine allis.
Discussion on Her Communication Abilities:
Janine Allis has effective communication skills such as – effective speaking, writing, active
listening, confidence, friendliness, receiving and giving feedback. Before expanding her boost juices
retail chain, she decided that it was very important to take the feedback of customers to understand the
areas in which improvement may be needed. This instance shows that she is open to receiving
feedback both positive and negative.
Examples of communication activities he/she engages in daily
It includes team building activities with group , daily meetings and presentations, listening to
the innovative ideas of subordinates for this an freedom in communication is important .Such an
environment needs to be created that allows employees to freely speak about any problems (Kegan &
Lahey, 2016). The casual work environment created by Janine at boost helps in free communication.
Examples of his/her leadership communication abilities
The philosophy used at boost juices helps people freely interact with each other and this is
how Janine has been able to engage many employees in the organization. She has written the best-
selling book the accidental entrepreneur and she was a part of the Australian television show – the
shark tank in which entrepreneurs are required to speak publically about their ideas and present it in
front of a panel of judges (Swift, 1973). Janine was a part of the judge’s panel. This shows her
effective listening abilities.
The role communication plays in his/ her success as a transformational leader

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Transformational leaders influence followers by inspiring them through their zeal and
charisma (Qu, Janssen & Shi, 2015). They know how to get their work done without using any
coercion. Janine Allis follows the philosophy of love for life but at the same time, she is very
professional when it comes to work. There have been times when she had to stay away from her
family and had to work for 17 hours. As has been told by her, Janine had said that initially it was very
difficult to segregate her work and life. This is how she converted her business from business at home
to a franchisee business.
How is he/she particularly skilled as a public speaker, writer, or in interpersonal interactions?
What do the examples of his/her communication abilities, such as a video, recording, copy of
written materials reveal about his/her communication styles and abilities?
Janine Allis is the best seller author of the book called the accidental entrepreneur (Allis,
2016). This book is about her journey from not having a managerial degree to becoming a successful
entrepreneur. This reveals that the author does not face any problem while expressing her feeling to
the audience. In the book she had shown many instances where anyone would have lost their
emotional stability and lost their hopes but the author has shown through various instances in the book
that she was emotionally stable.
Others’ opinion about his/her leadership communication abilities
Janine Allis has inspired many budding entrepreneurs with her journey of boost. She did not follow
the traditional technique of acquiring a degree from a reputed university and moving up the ladder.
Due to her active listening technique she was made the judge of the television show shark tank.
Employees at boost are feel committed to the organization due to her friendly attitude.

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Rhetorical analysis
Clarity of purpose
Janine has inspired all budding entrepreneurs who did not like the traditional approach of
doing business. Thus for anyone who is aspiring to become an entrepreneur, they need to have clarity
of goals.
Transformational leaders have the ability to inspire their followers through their
communication skills (Goleman, 2004). Janine Allis took up the challenge of opening a business in a
new market even though the author did not have a degree of business. This story of her success with
boost has inspired all the aspiring entrepreneurs to give a chance to their business idea.
Positive attitude
A transformational leader knows how to have a positive attitude in all situations of life (Jin,
Seo & Shapiro, 2016). Janine has faced many such situations where anyone would have lost their
hopes like when the boost juices branches were expanding in china. The product was not of the
expected quality. Transformational leaders are the one who know how to interact with their people to
have a better understanding of them. Janine Allis took the feedback of all the customers after opening
her first center of boost juices in South Australia that is how the company could proceed with opening
many more branches and now there are many branches across different countries. Good customer
satisfaction has made this expansion possible.
Systems thinking
Janine Allis is a transformational leader because she knows how to influence people by
showing them the broader perspective and telling the followers that the ultimate result will be
beneficial for all (Elkington et al., 2017). After reading the book, the readers will feel that even
successful people have to go through many problems sometimes. Janine has talked about an
experience when very less cash was left with her while she was traveling and after a lot of trouble she

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reached Paris but ultimately the author has suggested through her life experiences that keeping hope is
important.
Janine Allis’s philosophy of life
Janine Allis has always followed the philosophy of love for life (Jin, Seo & Shapiro, 2016).
Even before becoming a role model for millions of people through her successful journey of boost
juices, she was always happy in her life. She loved travelling so after her first job she did that, she
liked adventures so she had worked at many places in her early life. She did the job of tour guide for
American comedians, she worked as a model, she worked at a night club, she also worked for a
marketing agency and a camp counselor. The author has mentioned an entire chapter on her love for
life wherein she has stated her priorities, importance of getting help, enjoying extracurricular activities
in life, and how important it is for everyone to take care for themselves and their health’s. This
philosophy of love for life is followed at boost and this is what has engaged the employees for so
long, this is what keeps them committed. Through her philosophy of love for life, she has touched the
hearts of millions.
Janine Allis is a true visionary
Janine Allis decided to start this business after a lot of research (Mayfield, Mayfield &
Sharbrough III, 2015). She decided to start a business in an area of market where others could not see
a growth. After gathering all necessary information about the market scenario, Janine found that the
market at that time was filled with unhealthy carbonated drinks. This is when she decided to enter the
market with an entirely new concept of healthy juices and smoothies, to carry out retailing activities
differently and with a philosophy of love for life. Janine Allis had also started using eco-friendly
Styrofoam cups that looked good, did not have any bad impact on the environment and reduced the
cost.
Janine Allis has been awarded for her leadership qualities
As has been said by her husband Jeff, Janine was always eager to face any challenges with
greater enthusiasm (Allis, 2013). She has achieved many awards for leadership abilities such as the

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Australian award for women’s leadership excellence in the year 2015. This award is given to
recognize the women’s contribution at a state or national level for improving gender equality in
Australia. She has won the Telstra businesswomen of the year award in 2004(Australia).this award
recognizes women who do business differently from the traditional approaches and set new standards
for other like-minded women. Transformational leaders like change and they undertake risks . Janine
Allis’s mother wanted her to become a banker at the common wealth bank of Australia and wanted
her to have a stable life. Whereas Janine wanted a adventurous life. She wanted something more in
her life and one of the teacher’s even saw the spark to achieve more in her eyes.
Conclusion
From the above discussion, I have understood that Leadership communication is the way the
leaders influences his followers by effectively conveying their message. For this the leader needs to
overcome a number of barriers such as – he must be able emotionally intelligent and must be able to
solve all cultural issues. Janine Allis is a good example for explaining what leadership communication
is. She does active listening, she is emotionally stable, she follows a culture where people like
working with each other and no conflicts are there. She allows casual wear in office so that people do
not feel like they are working; she is very professional where it comes to working there have been
times when she has worked for 17 hours in a day.

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References
Allis, J. (2013). The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley
& Sons.
Allis, J. (2016). The Accidental Entrepreneur: The Juicy Bits. John Wiley & Sons.
Ghasabeh, M. S., Soosay, C., & Reaiche, C. (2015). The emerging role of transformational
leadership. The Journal of Developing Areas, 49(6), 459-467. Doi; 10.1353/jda.2015.0090
Hargie, O. (2016). Skilled interpersonal communication: Research, theory and practice. Routledge.
Jin, S., Seo, M. G., & Shapiro, D. L. (2016). Do happy leaders lead better? Affective and attitudinal
antecedents of transformational leadership. The Leadership Quarterly, 27(1), 64-84.
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leaders’ communications: Motivating language at a higher level. International Journal of
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Qu, R., Janssen, O., & Shi, K. (2015). Transformational leadership and follower creativity: The
mediating role of follower relational identification and the moderating role of leader creativity
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Elkington, R., Steege, M. V. D., Glick-Smith, J., & Breen, J. M. (Eds.). (2017). Visionary leadership
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Swift, M. H. (1973). Clear Writing Means Clear Thinking Means... Harvard Business Review.
Goleman, D. (2004). What makes a leader?. harvard business review, 82(1), 82-91.

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Filden, J. (1982). ‘What Do You Mean You Don’t Like My Style?’. Retrieved from
https://hbr.org/1982/05/what-do-you-mean-you-dont-like-my-style
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Palmer, B., Walls, M., Burgess, Z., & Stough, C. (2001). Emotional intelligence and effective
leadership. Leadership & Organization Development Journal, 22(1), 5-10.
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