Public Transport, Accessibility and Affordability

This report discusses the problems faced by brick and mortar businesses, including competition from e-commerce, overhead costs, and marketing techniques. It also explores the impact of technology on the retail industry and the lack of personalization. References are included.

Running Head: Public TRANSPORT, ACCESSIBILITY AND AFFORDABILITY
Public Transport, Accessibility and Affordability
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1TRANSPORT, ACCESSIBILITY AND AFFORDABILITY
In this report we will consider the bricks mortar business and the problems that this
business faces. The first problem that the brick mortar organization faces is the competition
posed by the different e commerce sectors. The e commerce sector will give wider form of
portfolio of the different products with better rate of discounts, and the different brick and the
mortar stores. The brick and the mortar stores also faces problems of overhead crisis like those of
rent, employee salaries and the maintenance charge. Moreover the organization also faces
various problems in executing its marketing techniques that will effect on a major basis the
retailers of the brick and the mortar companies (Conaway,2018).
The advent of the different technology has been characterized by the main retail
landscape. The online shopping in this industry has opened the various doors for the different
form of customers that they will buy when they want a particular product. The different offerings
and the varied range of the products along with their higher level of discounts, the e commerce
sector will start entering into the new form of market structure in order to take the form of the
retail industry. The technology in this sector will however bring a higher form of revolution in
this particular sphere that will be characterized by the various level of opportunities.
Most of the Brick mortar companies in today’s world are not being able to harness the
power of the available power of the technologies and also there is a gap between the online and
the in store retailers experience in this firm. The lack of personalization in this sector can also be
considered as the most critical point. The company faces the problem of the critical customers
and the problem of the reduction in the volume of sales.The brick and the mortar company
should also formulate the policies on maximizing the satisfaction of their customers. The stores
of the brick and the mortar also faces repeated problems in the rent payment for the location
where they are serving (Zhao,Liang & Dolgui ,2016)

2TRANSPORT, ACCESSIBILITY AND AFFORDABILITY
However the brick and the mortar industry will be characterized by the various level of
competition from the different e commerce sectors. The E commerce sector gives a wider form
of portfolio of the various products with the different form of discounts in the stores of bricks
and mortar. The inherent affinity of this sector has given the various preferences or the buying
patterns of the customers of this industry.

3TRANSPORT, ACCESSIBILITY AND AFFORDABILITY
REFERENCES
Conaway, R. N., Regester, K., Martin, S., Nixon, C., & Senior, B. (2018). Amazon Whole
Foods: When E-Commerce Met Brick-and-Mortar and Saved the Brand of Conscientious
Capitalism. Journal of Marketing Development and Competitiveness, 12(3)
Zhao, F., Wu, D., Liang, L., & Dolgui, A. (2016). Lateral inventory transshipment problem in
online-to-offline supply chain. International Journal of Production Research, 54(7),
1951-1963.