Transport and logistics management

Running head: Transport and logistics management
Transport and logistics management

Transport and logistics management
Executive summary
The supply chain and logistics management is an integral part of each and every company to
cope with competitors in the marketplace. Here is the discussion about the logistics and supply
chain management of Brambles Limited Company. The issues and challenges that are associated
with logistics and supply chain have been explained in the task. In today’s competitive world,
various issues and obstacles are faced by the company due to poor and ineffective management.
Finally, some suggestions have been discussed to overcome the logistics and supply chain issues.
The paper also discusses that how the company conducts SWOT analysis to analyze the risk and
challenges of the market.
2

Transport and logistics management
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
SWOT analysis............................................................................................................................................6
3PL and 4 PL logistics.................................................................................................................................7
Logistics and transport (3PL, and 4PL) issues.............................................................................................8
Recommendations.....................................................................................................................................12
Conclusion.................................................................................................................................................13
References.................................................................................................................................................13
3

Transport and logistics management
Introduction
The primary objective of the task is to analyze and evaluate the supply chain and logistics
management of Brambles Company that is located in Australia. The firm renders crates, pallets
and containers to the wide range of customers in the international market. The report explains
that how supply chain and logistics management plays significant role in Brambles Company. It
has been noted that the firm cannot satisfy the needs of the customers without using effective and
unique supply chain and logistics management. Along with this, the paper also explains the
issues and challenges related to the supply chain and logistics. The paper outlines that how
logistics and supply issues may influence the productivity and profitability of the firm adversely.
More detail of the task has been discussed below.
Brambles Limited is a holding Corporation of Brambles Group. The company was incorporated
in 1875 having headquartered is located in Sydney Australia. Brambles is a supply chain
logistics group who is dealing with load equipment and associated services. Along with this, the
firm focuses on the outsourced management of pallets, containers and crates. The organization
employs approx 14,000 employees in the organization. It provides pallets, crates and containers
through a network of around 850 service centers. Brambles limited is an ASX listed supply chain
logistics firm with operations in more than 60 countries. The main purpose of the company is to
connect people with life’s essential each and every day. It has been found that the company helps
the customers in transporting the goods more sustainability, effectively, efficiently and safely.
The firm primarily serves the fast moving consumer goods such as grocery, foods, health and
personal care, fresh produce, retail and beverage products. The density and scale of the
company’s network permits a quicker and more response strategy to identify and measure the
trends and changing requirements of the customers in the global market. It is one of the largest
brands across the world (Brambles, 2012).
The mission of the company is to be best leader of innovative business solutions in support
services. Along with this, the organization wants to use outsourcing expertise to add exceptional
core and effective values in the eyes of the customers. Furthermore, the firm wants to create a
superior value through employees and their entering spirit. It has been analyzed that the company
4