Logistics and Supply Chain Management in Singapore

This assignment delves into the complexities of logistics and supply chain management within the context of Singapore. It examines various aspects such as transportation networks, Incoterms, port operations, warehousing, and distribution strategies employed by businesses in the country. The analysis draws upon case studies and research to illustrate best practices, challenges faced by industry players, and the impact of technological advancements on logistics efficiency.

Running head: TRANSPORTATION AND DISTRIBUTION MANAGEMENT
TRANSPORTATION AND DISTRIBUTION MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report has shed light over the detailed transportation program and the development service
including the Incoterms and carrier service operations. According to the aim of the company, it
makes a clear indication that making great partnership over the business and provides the
continual improvement of the organization. The major goal and objective of Asian Home
Gourmet can be measured to believe of better association in terms of its expenses, customer
services, industry consciousness and continuous enhancement. It is pointless to say that devoid
of carrier relationship management, the continued existence of the company like Asian Home
Gourmet would not be probable. The process of shipping in between the partners of logistics
companies, Asian Home Gourmet should also build a corporation with the pioneering companies
that present quality service to reach out the consumers.

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Table of Contents
Introduction 3
Overview of the Organization 3
Incoterms Selection Consideration 4
Carrier Selection Criteria 7
Table 1: Grading of Carrier options 7
Organization Structure: 7
Professional reputation: 8
Financial stability: 8
Carrier Costing: 8
Communication and Partnership: 8
Carrier Relationship management 9
Responsiveness: 10
Innovation Services: 10
Proposed reliability: 10
Conclusion 11
References 12

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Introduction
Singapore is the no.1 logistics hub in Asia as per the logistic performance standard
considered by World Bank (Henderson, 2016). The nation has the 25 global logistic players
including the operational management. In case of global connectivity, most of the manufacturing
companies are depending on their nation's logistics (Henderson, 2016). The aim of the study is to
consolidate the transportation and developmental service of the manufacturer company "Asian
Home Gourmet". There are certain processes that have discussed for the operational manner of
Incoterms selection, selecting criteria of the logistics and the carrier relationship management of
the company. For this reason, the various approaches have been made by the organization for the
development of their business.
Overview of the Organization
Asian Home Gourmet brings the executive flavors in Singapore since 1982. It has
introduced the new flavors in Singapore and with the products and tastes. The company has wide
ranges of Indian, Chinese, Japanese, Korean, Thai and Singaporean dishes. Asian Home
Gourmet has made the creativity in food that recreates the conventional food in an innovate
manner (Asianhomegourmet.com, 2017). Asian Home Gourmet had a determined mission to
permit consumers everywhere an opportune way to relish the assortment of Asian cooking.
Company Information
The organization aim is to provide best quality food to their customers. In the entire
nation they are the only Singaporean food hub where quality Asian food has delivered and that is

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the USP of the organization. Asian Home Gourmet can be found in most of the supermarket due
to their quality in Asian food and that also impacted over the worldwide business.
Purpose of the Assignment
The importance of the report analyzes Incoterms process of management where third
party allowance is not existed. The manufacturer company directly conducted the product to
customers. There are certain carrier options for the company from where they have to choose the
right one for the organization. There are several carrier costing and carrier relationship
management for the betterment of distribution channel and development of the market.
Incoterms Selection Consideration
For the International rules and regulations methods in case of selling or buying any
product, Incoterms selection is important. It also practices in the Singapore and applied for the
company as well. In case of definite, the price, policy, and quality of the product are determined
by the process (Olhager, Pashaei & Sternberg, 2015). So this process has set the characteristic of
all the goods in an organization thus any areas of operation description, Incoterms is important.
The discussion of different modes of Incoterms and their payment and product option has
delivered by the process.
1. In such case of the Ex-works sellers are arranging the quality product and buyers are quite
happy to have those. So eventually the buyers are the only responsible person to deliver the
transportation cost of those products (Thai & Yeo, 2015). The sellers have to take the certain risk
of those products as they have to depend on the customer for the better result.
2. Service, responsibility and the free carrier on a boat of the best service providence for the
sellers as they have to sell the product to the customer. Transportation cost for the further selling

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business responsibility is the key section for the development of a business [Refer to Appendix
1].
3. From where the products are ready for sale there is certain transportation cost has
implemented over the product as well. These are like freight cost, insurance, insurance cost of
the product and the cost of the loading and unloading program (Wensveen, 2016). This is the
most important section like everyday goods loading need to be implemented so that sellers can
have those products and buyers can buy those products from the sellers. These processes
ultimately develop the business and support the logistics as well for the betterment of the
business [Refer to Appendix 1].
4. Some of the goods are not quite dependable in case of accessing expiry date of the product or
the products may be creating some worse effect to the buyer. There are some cases where goods
ware contaminated form any section, so these risks are mitigated by the delivering issue of the
product (Coelho, Renaud & Laporte, 2015).
In that assigned project there are several companies can be chosen for the business support of
Asian Home Gourmet and analyze those companies with the concern effectiveness of their
service production.
In case of Asian Home Gourmet, Asian food lovers are the potential target market for
them. Their market chain is stretched into the 8000 major supermarkets across the globe thus
their traditional cooking manner is the key concern for the buyers. The company has used the
land, air and water transport for the distribution of the goods (Lee & Kam, 2014). The process of
distribution has created the domestic and international market for the business. Legitimate
transportation is the concern issue over the mater and that also found in the company as they
have depended on the delivery of the product.

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Food Production
Food Manufacturing Food Retail
Food Logistic
Inputs Customer
Figure 1: Food logistic impact over the manufacturing company
(Source: Created by Author)
The Incoterms activities consider logistics and delivery services. There are no such third
party involvements as the process has chained from the manufacturer to seller from where buyers
will buy. There are certain saturations when buyers are collecting or bring those products directly
from the manufacturer (Xi & Poh, 2015). Thus, the accountability and the cost of bringing will
be abridged as well and the company will be in good turnover. In such cases, the transfer
reporting and authorization process will be easier and the seller will be less accountable towards
the complete operation procedure.

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Carrier Selection Criteria
Carrier selecting is the most important section for the organization. There are different
objectives that can be driven by the carrier selection option. There are some specific markets in
the international arena where selecting a carrier is one of the most important needs for the
manufacturing company (Adnan et al. 2017). There are certain criteria have generated for the
best possible selection of carriers from the major logistics companies.
Rank Criteria Accessibility
1 WINSPEC Group 90%
2 KMS Logistics 70%
3 NTT Data Singapore 69%
4 CEVA Logistic 59%
Table 1: Grading of Carrier options
(Source: Zhang et al. 2017)
From the analyses table it is quite evident that WINSPEC is the best from that end as the
company deliver the food at the right time and also cover the whole geographic area of
Singapore. The carrier logistic is time saving as well as they have the reliability is picking up
delivery. The capacity of load they had carried is the best from any logistic and their chances of
lost of damage the product are also less and that might also embrace their service.
Organization Structure:
The specific organizational structure is important for the progression of the carrier
selection. In that case, the structure should enhance the reality of choosing the carrier. The

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authority of the company takes initiation for the development of choosing the carrier and inquires
the possible responses from their stakeholders.
Professional reputation:
Carrier should manage the active transitional phase of the organization to sustain the
business in local, national or the regional section in the business that incorporates a good amount
of customers to their company (Gan et al. 2014). This is basically a linking process that has been
done from the company end to make sustain their business procedure.
Financial stability:
The reference to the balance sheet and contain of financial data maintenance also depend
on the capital improvement of the business. Annual report and the long-term ratio management
in the organization will follow the need for the better logistic association.
Carrier Costing:
There is certain carrier costing that has to set the organization. The organization has to set
their carrier option as well as explain their mechanism or the objectives so those carrier
companies will understand the value of those products and implement over that.
Communication and Partnership:
Communication with the carrier companies and organization is not a formal interaction
that they had made; rather it has the formal acknowledgment of contract and the evergreen
partnership that organization and carrier companies are following (Xi & Poh, 2013). Short term
contractual relationship is not the proper way to build up relation rather it is a kind of situation
that provides appropriate scope for the company to maintain their good logistic as well.

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All these findings are pointed over the operating market and logistics management that
has provided the better transportation and good reputation of the carrier partners. For the better
maintaining relationship with the partners, a partnership with the organization is the main
necessitate for the carrier companies (Varakantham, Low & Zhang, 2017). There are the certain
technological enhancement and distribution policy that can be applied for the betterment of the
organizational structure.
In case of Asian Home Gourmet, food supplies are the basic motive of the organization.
As they have a different outlet and so transportation is the only way to reach those foods to the
different outlets. Customers have to suffer if they do not get their favorite food at the same time
business sustainable will intervene due to that process (Labbé et al. 2013). In case of applying
the logistic process, the organization has to choose their perspective by taking the application
from carrier options and that create the extra allocation for the organization.
Carrier Relationship management
The basic objective of Asian Home Gourmet is to provide the better management in
terms of addressing the goals and provides the best customer service for the improved nature of
the organization. It is very much crucial to understand that carrier relationship management is the
only aspect that this food company has followed for the better management of the professional
business aspect (Zhang et al. 2017). There is certain relationship management that must be
imposed for the development of the company and carrier relationship management is one of
them.

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Responsiveness:
The service provided by Asian Home Gourmet express the proper responsiveness
towards the customer want and that will also increase their market revenue as well. In order to
make some innovative implementation in food as well as the large variety of recipes will make
the creativity and the simplicity in food that resembles the quality output from the organization.
Innovation Services:
The logistic service is the systematic welfare that provides the innovation and
technological approach to the organization so that inventory management can take their charge to
maintain the reputation of the company (Henderson, 2016). By providing the better innovative
approach, the company has to analyze their accelerate motive and they have to use it for the
further development.
Proposed reliability:
The service has provided by the Asian Home Gourmet is the quite reliable for the
customers as best quality has provided by their end. The service is so satisfying that an Asian
person have done to relinquish their taste and as the company provides a good quality of food to
their customers (Kuang & Bhat, 2017). For the improved cost of resources, the general view of
the management has to look after the quality delivering to the customers. Applying this
perspective the company has stretched their business in an ethical way and controls their cost for
the better outsourcing of service and customers.
In case of Asian Home Gourmet, development of carrier relationship management and
management activities are the impotent aspects of the sustainable condition of the company.
There are certain limitations and challenges that organization has to defend and that have created

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their immunity in terms of dealing with the adverse situation (Henderson, 2016). In order to set
high objectives, the organization has to analyze and understand their limitation and approach for
marking the particular logistic or company for the better accession of the process.
Conclusion
From the detailed analysis, it can be concluded that a detailed analysis of the
transportation and Incoterms analysis has done in this report. The report also determines the
aspect of Asian Home Gourmet and directing the goals and objectives of the company to carry
out the better relationship with the logistics facility. The market share of the company is related
to that as the business enhancement will provide the better business inputs also provide good
revenue generation for the organization. The importance of logistics without the intervention of
the third party and the better relationship maintenance is the key aspect that needs to maintain
from the company’s end. Asian Home Gourmet is one of the best Asian food manufacturers in
Singapore thus their reach in service must be high in quality and the technological innovations
need to implement for the development of the company. The company has certain shipping or
carrier options so these options needed to be strong enough to compose the process for the
development of the organization. In this conclusive manner, it is significant to comprise
innovative resources of carrying out the Incoterms movement that would assist the organization
to augment its marketplace share and progress its association with the customers.

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References
Adnan, M., Pereira, F. C., Azevedo, C. L., Basak, K., Koh, K., Loganathan, H., ... & Ben-Akiva,
M. (2017). Evaluating Disruption Management Strategies in Rail Transit using
SimMobility Mid-term Simulator: A study of Singapore MRT North-East line (No. 17-
06587).
Asianhomegourmet.com (2017) Introducing the Freshest Asian Flavours Retrieved from:
http://www.asianhomegourmet.com/home.php [Accessed on 10th November 2017]
Coelho, L. C., Renaud, J., & Laporte, G. (2015). Road-based goods transportation: a survey of
real-world applications from 2000 to 2015 (No. CIRRELT-2015-34). Faculté des
sciences de l'administration, Université Laval.
Gan, C. W., Toh, M. H., Lim, R. Y., Ma, B., Tan, P. S., & Bhullar, A. S. (2014, December).
Development of QuicKaizen™ technique for productivity execution management for
Singapore SMEs. In Industrial Engineering and Engineering Management (IEEM), 2014
IEEE International Conference on (pp. 448-452). IEEE.
Henderson, J. C. (2016). Foodservice in Singapore: Retaining a place for hawkers?. Journal of
Foodservice Business Research, 19(3), 272-286.
Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and
Singapore. Tourism Management Perspectives, 19, 160-164.
Kuang, Y. T., & Bhat, R. (2017). Sustainability Challenges in Food Tourism. Sustainability
Challenges in the Agrofood Sector, 451.

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Labbé, M., Laporte, G., Tanczos, K., & Toint, P. (Eds.). (2013). Operations research and
decision aid methodologies in traffic and transportation management (Vol. 166).
Springer Science & Business Media.
Lee, R. K. W., & Kam, T. S. (2014). Time-series data mining in transportation: A case study on
singapore public train commuter travel patterns. International Journal of Engineering
and Technology, 6(5), 431.
Olhager, J., Pashaei, S., & Sternberg, H. (2015). Design of global production and distribution
networks: A literature review and research agenda. International Journal of Physical
Distribution & Logistics Management, 45(1/2), 138-158.
Thai, V. V., & Yeo, G. T. (2015). Perceived competencies required for container shipping
logisticians in Singapore and South Korea. The International Journal of Logistics
Management, 26(2), 334-355.
Varakantham, P., An, B., Low, B., & Zhang, J. (2017). Artificial Intelligence Research in
Singapore: Assisting the Development of a Smart Nation. AI Magazine, 38(3), 102-105.
Wensveen, J. G. (2016). Air transportation: A management perspective. Routledge.
Xi, X., & Poh, K. L. (2013). Using system dynamics for sustainable water resources
management in Singapore. Procedia Computer Science, 16, 157-166.
Xi, X., & Poh, K. L. (2015). A novel integrated decision support tool for sustainable water
resources management in Singapore: synergies between system dynamics and analytic
hierarchy process. Water resources management, 29(4), 1329-1350.

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Zhang, J., Zhang, M., Ren, F., & Liu, J. (2017). A multiagent-based domain transportation
approach for optimal resource allocation in emergency management. In Multi-agent and
Complex Systems (pp. 19-32). Springer Singapore.

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Appendices
Appendix 1
Figure 1: Incoterms
(Source: myseatime.com)
Appendix 2

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Figure 2: Incoterms stakeholder
(Source: commons.wikimedia.org)