Enhancing Greece's Tourism Competitiveness
Added on 2019-12-03
20 Pages8115 Words275 Views
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Developing Florina, Greeceas an alternative touristdestination1
Table of ContentsCHAPTER 1: PROJECT OVERVIEW................................................................................................41.1 Introduction ..........................................................................................................................41.2 Rationale of the study ........................................................................................................101.3 Model of tourism competitiveness .....................................................................................101.4 Research aims and objectives .............................................................................................141.5 Methodological framework ................................................................................................151.6 Structure of the study .........................................................................................................16REFERENCES...................................................................................................................................182
Illustration IndexIllustration 1: Tourism competitiveness model...................................................................................113
CHAPTER 1: PROJECT OVERVIEW1.1 IntroductionTourism in Greece is regarded as one of the most significant economic activity and is one ofthe most important sector in the entire nation. Further, Greece is considered to be one of the mostattractive place of destination where large number of tourists prefers to visit and in turn they preferto purchase tourism services on continuous basis (Becken and Patterson, 2006). Moreover, demandfor tourism is increasing rapidly in every market and it is due to the reason of rise in purchasingpower of income level of target market. Apart from this, Greece is projected to attract 26 millionvisitors in the year 2015 and it is estimated to contribute 18% of the nation's gross domesticproduct. Different destination places are present in Greece and they are having some uniqueattributes which attracts large number of tourists from different places. Since ancient times tourismin Greece has grown and day by day more travellers prefer to visit Greece as tourist site. Maindestination places in Greece are Athens, Chania town, oia, Imerovigli, Fira and Heronisssos(Brookes, Altinay and Ringham, 2014). All these places provides remarkable experience to the travellers in the field of tourism andin turn demand for all the services has been enhanced through this. Entire country totally focuses onattracting foreigners to its beaches along with historic sites. In the year 2013 travel and tourismbusinesses have contributed around €28.3 billion ($31.3 billion) in the GDP. Especially in summerseason demand for tourism increases and it directly leads to rise in rate of economic development ofthe country. As per the survey carried out in China in the year 2005, country was voted as Chinesepeople's number one choice as a tourist destination (Byrd, 2007). On the other hand, rise indevelopment rate directly lead to more employment opportunities to the people living in Greece. Itis having positive economic impact on the society as tourism consumption has enhanced from US$17.7bn. Further, it is well known fact that Greece as a country is developed due to which widerange of facilities are offered to tourists. Apart from this, tourism infrastructure in Greece has beensignificantly improved since the year 2004 after Olympic games and this has provided a base incontinuous expansion with number of significant projects especially in the areas of less masstourism. Further, before selecting any destination place large number of factors are considered bytourists such as overall facilities provided and the type of place (Cole, 2006). Moreover, trend andoverall requirement of customers have changed where main focus of tourists is on sites such asheritage, cultural etc. Unique characteristics and other type of attributes are necessarily consideredby travellers while choosing destination place where Florina is well known as it is one of the mainregional unit of Greece. Moreover, it is regarded as the land of lakes where six magnificent lakes4
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