Key Milestones in the Development of the Travel and Tourism Industry

International Travel and
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Key milestones in the development of the travel and tourism industry.................................3
P2. Different elements of travel and tourism industry................................................................4
LO2..................................................................................................................................................5
P3 Factor affecting Tourism behaviour.......................................................................................5
P4 Models of motivation and influence consumer decision making process.............................5
LO3..................................................................................................................................................6
P5 Recent and Emerging pattern and trends in the international Travel Industries....................6
LO4..................................................................................................................................................7
P6 Factors affecting the popularity of a range of global destinations.........................................7
CONCLUSION................................................................................................................................8
REFERANCES................................................................................................................................8

INTRODUCTION
Travel and Tourism refers to moving from one location to another for either business or
pleasure purpose which can be short/long distance, domestic/overseas travel, for at least 24
hours, but no longer than 1 year. In this report, Marriott Hotel is taken as organization, which a
leading global is lodging company operating in UK. This report will discuss developments in
Travel and Tourism industry and the factors affecting tourist behaviours. It also includes current
and future trends in tourism and different levels of popularity of global destinations.
LO1
P1 Key milestones in the development of the travel and tourism industry
There are various milestones in development of T&T industry and some of them are
mentioned below:
1. Personalization: Apart from standard travelling process, people value unique
experience on the go which has become top priority in modern trends like
granting airline's special offers for most loyal clients.
2. Technology Recognition: The high-tech technology of recognition like facial,
fingerprint recognition, retina scanning & other biometric identification methods
(Olya and Al-ansi, 2018). It helps in not only security purpose but also in quick &
hassle free process.
3. Automation: Travel industry is introducing robotic technologies which can help
them to detect weapon and other forbidden items and also can provide
informational assistance and travel preferences.
4. Mobile Application: It is being seen that half of the booking are done through
mobile which is easy to implement. Also, it not only facilitates booking and
reservation but makes traveller know about the hotels and other facilities it
provides.
5. Augmented and Virtual Reality Technology: Travel industry has realized that
this technology can be very beneficial to the travellers (Cohen and Cohen, 2018).
Travellers can digitally get to the surroundings of the places they are willing to
visit, hotel or any other tourist spot.

6. Emerging Internet of Things: In hotels, it can be used to control all the devices
in the room according to visitor's preferences. It can also help in check-in process
by sending electronic keys to guest’s smartphones.
7. Healthy & Tasty Food: Today's travellers demand excellent cuisine with better
nutrition. Tourist's wants to know what they are eating is as healthy as it is
delicious.
P2. Different elements of travel and tourism industry
Tourism industry has two types of elements namely direct and indirect elements. Direct
elements are those which come in a direct contact with tourists. Some of them are stated below.
1. Hotels & flight packages: Travelling around becomes more fun if exciting offers
are provided. Same thing Marriott works on, it provides different travel deals
based on travel destination, travel interest (Bond, Packer and Ballantyne, 2015). It
provides best deals on a complete holiday with airfare and earns Marriott Bonvoy
points.
2. Ancillary services: Many hotels are providing the facility of tours and activities
and the same has been adopted by Marriott by providing amazing travel
experience such as culinary experience with locals in Rome, yoga on beach, spa
holiday, golf holiday.
3. Serving different purposes: Nowadays, purpose for hotels have been changed. It
is being used for business meetings, conferences, weddings, social events etc.
Marriott is providing all these facilities with a differentiation.
Indirect elements are those which may not come in direct contact with tourists but
without them T&T industry could not function, these elements are described below.
These elements include proper infrastructure, communication, electricity, water supply,
food, waste disposal systems, it has a huge impact on tourist's behaviour. If these are not
satisfactory then the above facilities provided will be of no use. Marriott takes care of all these
indirect elements in order to satisfy customers. Both the above elements are interrelated to each
other and together enhance the tourist experience.
LO2
P3 Factor affecting Tourism behaviour