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Concept of Marketing in Travel and Tourism Sector : Assignment

   

Added on  2020-07-23

14 Pages4135 Words38 Views
Travel and TourismManagement

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing....................................................................................................11.2 Impact of marketing environment.........................................................................................21.3 Factors which affect motivation and demand of service user...............................................31.4 Principle of market segmentation..........................................................................................5TASK 2............................................................................................................................................62.1 Importance of strategic marketing planning.........................................................................62.2 Marketing research and information.....................................................................................72.3 Influence of marketing on community..................................................................................7TASK 3............................................................................................................................................8Covered in PPT...........................................................................................................................8TASK 4............................................................................................................................................84.1 Nature and role of promotional mix......................................................................................84.2 Covered in Poster..................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONIn each and every sector as well as department of entities management is necessary. Intoday's world, travel and tourism sector is increasing as it helps in offering more jobopportunities so that they can give proper contribution to economy. Tourism market is distinctiveproducts and services rather than selling of physical goods (Buhalis and Foerste, 2013). In traveland tourism sector, there are different organisations which are working in it and they shouldunderstand needs and wants of service users and deliver proper satisfaction to tourists bydelivering qualitative services. The employees of business entity can classify their guestsaccording to status, lifestyle and so on. Present report is based on Thomas Cook which providedifferent offers to their consumers. Employees should create trust among their consumers byproviding holiday packages at a reasonable rates (MARKETING RESOURCES, 2017). Fromassignment, reader will get information about concept of marketing in travel and tourism sector. TASK 11.1 Core concept of marketingThe concept of marketing refers to analyse and evaluate the customers needs and wantsand then make decisions to satisfy those needs. They can understand their customers demandsand attract them for travelling. There are three concept of marketing in tourism such as:Customer Orientation- This is the oldest concept of marketing. Thomas cook adopt thisconcept for the participation of more customers and increase their profit (Buhalis andFoerste, 2015).Dual-core Marketing- The tourism operator focus on dual marketing and identify theneeds and wants of the customers and make them comfortable.Integrated Marketing- They should focus on their infrastructure development andprovide best service to their customers. This is the responsibility of the travel and tourism company is to fulfilled the needs,wants and demand of the customers in a specified time period (Dey and Sarma, 2010). Theservices provided by the Thomas cook tourism company are comfortable accommodation,reservation, transport facility, dinning facility, restaurants for food and beverages and souvenirsoutlets etc. The tourism industry are attracts their customers by decreasing their price rate relatedto their competitors, offer discount and provide best service. Tourism company's target is to fulfil1

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