Marketing in Travel and Tourism Sector

TRAVEL AND
TOURISM
MANAGEMENT IN
TURKEY AND SPAIN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Core concepts of marketing for the travel and tourism sector..........................................1
1.2 Impact of marketing environment on individual travel and tourism business (First Choice)
and tourist destinations (Turkey and Spain)...........................................................................2
1.3 Factors affecting consumer motivation and demand in the travel and tourism sector.....2
1.4 Principles of marketing segmentation and its uses in marketing planing at First Choice 3
TASK 2 ...........................................................................................................................................4
2.1 Importance of strategic marketing planning for First Choice or tourist destination (either
Turkey or Spain).....................................................................................................................4
2.2 Relevance of marketing research and market information to managers in travel and
tourism sector.........................................................................................................................4
2.3 Assessing the influence of marketing on society.............................................................5
TASK 3............................................................................................................................................6
3.1 Importance of marketing mix-..........................................................................................6
3.2 Importance of marketing mix in service sector travel sector:..........................................6
3.3 Concept of total tourism product to individual tourism business:....................................7
TASK 4............................................................................................................................................8
4.1 Integrated nature role of the promotional mix:.................................................................8
4.2 Plan for integrated promotional campaign:......................................................................8
CONCLUSION................................................................................................................................9
REFERENCE ................................................................................................................................10

INTRODUCTION
In hospitality industry, travel and tourism sector provides many services to people like
accommodation, transportation, food, housekeeping, etc. Travel and tourism sector provides their
customers to holiday package, housekeeping, breakfast, room service, food and other
entertainments facilities. In this report, marketing manager of tour operator at First Choice part
of TUI group provides holiday packages in Turkey and Spain. Manager response all the
activities' management to organize holiday package. In this report, concept of marketing and its
impact on individual tourism business will be discussed. It will also study the factor and
principal marketing segmentation and it also refers the planning and strategies of management
and marketing mix of travel and tourism sector.
TASK 1
1.1 Core concepts of marketing for the travel and tourism sector:
In travel and tourism sector, marketing concept refers the analyse the need of their
customers and making decision to fulfil their needs. Those defines the customers’ demands in
various sectors like in travel and tourism sector, customers want proper accommodation services
and other needs. Marketing is the management function which organizes all those business
activities which help to increasing marketing of the business like promotion and advertisement of
the product. Mainly the marketing conception is the strategy that films implement to satisfy
customers’ needs and increase their business sales and maximize profit and beat the competition.
In TUI group marketing of their services do promotion of their holiday package and travel
business. They give advertisement on social media and other social sites. Marketing concept
adopts five steps to define organisational marketing process:
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 Production- In TUI group marketing manager define how production do marketing in
their department. In travel and tourism sector production performs different kinds of task
which increasing their marketing strategies. Product- TUI group presents different kinds of holiday packages to customers which help
to increase marketing of organization. Selling- TUI group performs different types of selling techniques of other business. They
give details about their organisation’s holiday packages and other facilities.
 Marketing- Marketing depends on customers’ needs and their demands. TUI group
provides those services which attract their customers.
Impacts of micro and macro factors in business- Macro and micro factors are effects
organisation internal external functionality. All those factors are control TUI groups marketers
and influence the decisions to creating strategic marketing strategy. Both are effects
organizations opportunities, threats, weakness and strengths in company. Or they affect
organizations environmental, social, political and legal conditions.
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Illustration 1: core concept of marketing
source:(Tourism marketing.2018).