Marketing In Travel And Tourism Industry Assignment
Added on 2020-06-06
16 Pages6066 Words114 Views
MARKETING IN TRAVEL ANDTOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1P1.1 Core idea of marketing for the travel and tourism segment ...............................................11.2 Influence of marketing environment on individual travel and tourism business..................21.3 Components that may affect customer motivation and demand in the travel sector.............2TASK 2............................................................................................................................................32.1 Analysis about the significance of strategic marketing planning for a selected travel andtourism business..........................................................................................................................32.2 Discussion on the marketing research and market information for manager in the traveland tourism sector.......................................................................................................................42.3 Assessment about the importance of marketing on society..................................................5TASK 3............................................................................................................................................63.1 Discuss issues in the product, price and place elements of the marketing mix withreference to First Choice Summer Deals 2019 to Spain and Turkey..........................................63.2 Assess the importance of service sector mix elements to the travel sector ..........................73.3 Apply the concept of the total tourism product to an individual tourism business ..............8TASK 4............................................................................................................................................84.1 Assess the integrated nature and role of the promotional mix..............................................84.2 Plan and justify an integrated promotional campaign for First Choice Summer Deals 2019holidays.......................................................................................................................................8CONCLUSION................................................................................................................................8
INTRODUCTIONIn the travel and tourism sector, marketing plays a very crucial role by whichorganization can introduce and promote its services in the market. In the current report, TUIgroup is going to plan the summer holiday 2019 camp in Turkey and Spain so it is veryimportant for cited venture is to understand the marketing concept and strategies so as it cansuccessfully meet its objective (Anwar and Sohail, 2004). Marketing is one of the travel bywhich firm can draw in huge quantities of customer. It is a procedure under which companypresent and advance its business item and services in the market and obtain them toward thecompany. The introduce report gives the detail information about the essentialness and idea ofpromoting with deference of travel and tourism area. In this report, marketing is exceptionallyfundamental since company can convey data about the services just with help of powerfulapproach of marketing. The significant target of this task is to comprehend the arranging andidea of marketing in the travel and tourism division. P1.1 Core idea of marketing for the travel and tourism segment Marketing is about comprehend the necessities and needs of customers and in additiontranslate the reasons of choice of items or services which they select to utilise. In this uniquecircumstance, center idea of marketing in travel and tourism industry are as per the following.Customer requirement: In travel and tourism segment, need, request and needs of thecustomers are most vital.The necessities and needs of voyaging and visit for unwinding andstimulation, the request of travel and tourism in individuals have expanded. Product and markets: In travel and tourism division, the items are as services and they areimmaterial. There are numerous sorts of travel company’s in UK which are putting forth uniqueoccasions bundles for Turkey and Spain. In this respects, organizations are additionally buildingup the market and make different divisions (Doolin, Burgess and Cooper, 2002). Value and customer satisfaction: Value of item and consumer loyalty, both are subject to eachother. In travel and tourism, if a traveler gets estimation of his cash then it will raise hisfulfillment level consequently. Exchange process: It is a base of promoting which influence travel and tourism. On theoff chance that trade of services does not occur then it will have effect on deals and benefit oftravel company’s. In this way, it has required to kept up the trade procedure of services of traveland tourism and cash of customers. 1
1.2 Influence of marketing environment on individual travel and tourism businessThe organization have to a great extent influenced by the marketing condition which ispartitioned into two situations that is large scale and smaller scale. Following are major elementof the marketing environment that can influence TUI group plan regarding Turkey and SpainDemographic-This part is identified with customer age, sexual orientation, occupation,training, way of life, salary level, social esteem and so on. These components can to agreat extent influence the matter of TUI Group in this way it is imperative fororganization to consider this part while it gets ready for arrange visit bundle for Turkeyand Spain. For instance, youth would more be able to wants to visit the place of Turkeyand SpainPolitical-This factor incorporates administrative tenets, direction, enactment,conventions, implicit rules and so forth. TUI Group need to think about thesearrangements and set of accepted rules while it get ready for business in the market(Kotler, Bowen and Makens, 2006).Technological- With a specific end goal to work the business, innovation is critical factorwhich utilized as a part of each practical division like promoting, activity, organization,back and so forth. Significantly, with a specific end goal to convey and advance the traveland tourism services, innovation assume an exceptionally urgent part.Economical- The economic factors refer that affect consumer purchasing power andspending patterns, in simple way company should never start exporting to a countrybefore having examined how many people able to spend.Social Culture- The social culture factors links to factor that affect society basic value,Preferences and behavior. Micro analysis environments- A micro analysis environment in marketing includes all thosemicro factor affects business strategy. And micro environment factors include customers,suppliers, competitors, employees, shareholders. Those are following micro factors:Customers- The customers are the Central part of any business as they tend to attract andretain most of the customers to generate revenue, customers can directly attach to themarket, the customer are the most important part of any business because the customerscan buy and selling goods and services.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Concept of Marketing for Travel and Tourism Sector (DOC)lg...
|18
|4911
|89
Marketing in Travel and Tourism : Thomsonlg...
|23
|3816
|36
Tourism and Travel Management Assignment - First Choicelg...
|14
|4243
|421
Marketing in Travel Tourism Report - Thomson Cooklg...
|16
|4614
|35
Marketing in Travel and Tourism Report - Doclg...
|16
|4893
|29
Marketing Mix in Travel and Tourismlg...
|24
|7393
|90